论网络商城的营销策略.doc
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论网络商城的营销策略,【论文摘要】文章对国内网上商店的发展现状和未来展望进行探讨，并分析了目前国内网上商店所面临的一些问题。文章还从c2c购物网站淘宝网店发展的基本条件出发，通过淘宝网店的经营现状、网店特色、网店行业情况及swot分析，对“深情商城”网上商店进行系统综合剖析，使之能尽快找出其快速发展的成功经验与存在的问题...
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论网络商城的营销策略
【论文摘要】文章对国内网上商店的发展现状和未来展望进行探讨，并分析了目前国内网上商店所面临的一些问题。文章还从C2C购物网站淘宝网店发展的基本条件出发，通过淘宝网店的经营现状、网店特色、网店行业情况及SWOT分析，对“深情商城”网上商店进行系统综合剖析，使之能尽快找出其快速发展的成功经验与存在的问题。同时还对该网店的营销策略进行分析，通过对其自身推广、Adwords推广、博客营销以及论坛营销的周期效果进行对比，选择几种效果较好的方法进行推广，对于效果不明显的方法加以改进或者寻求新的推广路径，以减少资源浪费，使 “深情商城”网上商店能够利用最短的时间、最低的成本达到最好的效果。这对加快网上商店的发展有一定的指导意义。
【关键词】网上商店；SWOT；网络营销；Adwords推广；论坛营销
" affectionate mall " online marketing strategy
【Abstract】Based on the development status of domestic online stores and future prospects were discussed, and the analysis of the current domestic online shop facing some problems. The results show that the store shopping website from C2C basic conditions, and through the current situation of management, the results show that the shop online features, and online industry of SWOT analysis, "affectionate mall" online stores for comprehensive analysis, the system can quickly find its rapid development of successful experiences and problems. In this shop are also analyzed, the marketing strategy by its own promotion, marketing and promotion, blog how BBS marketing cycles, compared several good method, the method for the effect is not obvious improvement or seek new extension path, in order to reduce the waste of resources, make "affectionate mall" online stores can use the shortest time, lowest cost to achieve the best effect. To accelerate the development of online shop has certain directive significance.
【Keywords】Online shop; SWOT; Internet Marketing; Adwords marketing ；BBS marketing
目 录
前 言 3
1．国内网上商店的发展现状与展望 4
1.1国内网上商店所面临的问题 5
1.2国内网上商店的未来展望 6
2.“深情商城”网店的经营现状分析 7
2.1“深情商城”网店的特色分析 8
2.2“深情商城”网店所经营的行业分析 9
2.3“深情商城”网店SWOT分析 10
3. “深情商城”网店的营销策略 12
3.1“深情商城”网店的线上营销 12
3.2“深情商城”网店的线下营销 16
4. “深情商城”网店的不足和建议 18
5.结论 19
参考文献： 21
附 录： 22
【论文摘要】文章对国内网上商店的发展现状和未来展望进行探讨，并分析了目前国内网上商店所面临的一些问题。文章还从C2C购物网站淘宝网店发展的基本条件出发，通过淘宝网店的经营现状、网店特色、网店行业情况及SWOT分析，对“深情商城”网上商店进行系统综合剖析，使之能尽快找出其快速发展的成功经验与存在的问题。同时还对该网店的营销策略进行分析，通过对其自身推广、Adwords推广、博客营销以及论坛营销的周期效果进行对比，选择几种效果较好的方法进行推广，对于效果不明显的方法加以改进或者寻求新的推广路径，以减少资源浪费，使 “深情商城”网上商店能够利用最短的时间、最低的成本达到最好的效果。这对加快网上商店的发展有一定的指导意义。
【关键词】网上商店；SWOT；网络营销；Adwords推广；论坛营销
" affectionate mall " online marketing strategy
【Abstract】Based on the development status of domestic online stores and future prospects were discussed, and the analysis of the current domestic online shop facing some problems. The results show that the store shopping website from C2C basic conditions, and through the current situation of management, the results show that the shop online features, and online industry of SWOT analysis, "affectionate mall" online stores for comprehensive analysis, the system can quickly find its rapid development of successful experiences and problems. In this shop are also analyzed, the marketing strategy by its own promotion, marketing and promotion, blog how BBS marketing cycles, compared several good method, the method for the effect is not obvious improvement or seek new extension path, in order to reduce the waste of resources, make "affectionate mall" online stores can use the shortest time, lowest cost to achieve the best effect. To accelerate the development of online shop has certain directive significance.
【Keywords】Online shop; SWOT; Internet Marketing; Adwords marketing ；BBS marketing
目 录
前 言 3
1．国内网上商店的发展现状与展望 4
1.1国内网上商店所面临的问题 5
1.2国内网上商店的未来展望 6
2.“深情商城”网店的经营现状分析 7
2.1“深情商城”网店的特色分析 8
2.2“深情商城”网店所经营的行业分析 9
2.3“深情商城”网店SWOT分析 10
3. “深情商城”网店的营销策略 12
3.1“深情商城”网店的线上营销 12
3.2“深情商城”网店的线下营销 16
4. “深情商城”网店的不足和建议 18
5.结论 19
参考文献： 21
附 录： 22
