某某软件商业创业企划书.doc
约22页DOC格式手机打开展开
某某软件商业创业企划书,摘 要-----------------------------------------------------------------------------3英文摘要---------------------------------------------------------------------------...
内容介绍
此文档由会员 寻找宁夏的风 发布
摘 要-----------------------------------------------------------------------------3
英文摘要-----------------------------------------------------------------------------4
执行总结-----------------------------------------------------------------------------5
行业背景-----------------------------------------------------------------------------5
市场分析-----------------------------------------------------------------------------8
目标市场-------------------------------------------------------------------8
市场分析-------------------------------------------------------------------9
公司战略-----------------------------------------------------------------------------14
市场营销-----------------------------------------------------------------------------15
财务计划-----------------------------------------------------------------------------15
投资分析-----------------------------------------------------------------------------16
生产管理-----------------------------------------------------------------------------17
管理体系-----------------------------------------------------------------------------17
机遇风险-----------------------------------------------------------------------------18
风险资本退出------------------------------------------------------------------------22
…………
摘 要
手机市场正在经历一场结构性的震荡，在充满兴奋与迷茫中孕育着机遇，谁有敏锐的市场眼光和良好的大局观就成了成功与否的关键。现在移动终端发展速度已经明显超过计算机的发展速度。
未来的信息终端除了电脑，还有两大市场，一个是电视市场，一个是移动终端市场，信息和业务的无线性、交互性是它不同与其他信息终端市场的最大特点。面对几个亿的移动终端用户数，无论是操作系统，还是终端研发、业务开发、网络运营，对各类信息的获取和交流的最大限度支持，才是推动3G发展成熟的最关键因素。
通过上述手机软件市场的分析，我们可以看出四点：
●未来的手机将更加人性化和智能化
●从手机制造到软件开发是一大跨越
●智能手机销量成倍增长带来大机遇
●任何操作系统都没有形成压倒优势
“真正的核心技术是买不来的。”温家宝总理在今年国家科技奖励大会上说的这句话，让我们对科技的自主创新有了更深的认识。正是由于此，我们产生了向手机软件方面发展的想法，并细致研究了几大著名的手机操作系统。
…………
English Abstract
The handset market is experiencing one constitutive shake, in fills excited and confused center breeds the opportunity, who had the keen market judgement and good general situation view becomes the success or not key. Now moved the terminal development speed already obviously surpassed the computer the development speed. Future information terminal except computer, but also has two big markets, one is the television market, one is moves the terminal market, the information and the service, the interaction is it is different and other information terminal markets most major characteristics. Facing several hundred million motion terminal users number, regardless of is the operating system, or the terminal grinds sends, the service development, the network operation, to each kind of information gain and the exchange greatest limit support, only then is impels 3g to develop the mature most essential factor.
Through above handset software market analysis, we may see four point:
…………
英文摘要-----------------------------------------------------------------------------4
执行总结-----------------------------------------------------------------------------5
行业背景-----------------------------------------------------------------------------5
市场分析-----------------------------------------------------------------------------8
目标市场-------------------------------------------------------------------8
市场分析-------------------------------------------------------------------9
公司战略-----------------------------------------------------------------------------14
市场营销-----------------------------------------------------------------------------15
财务计划-----------------------------------------------------------------------------15
投资分析-----------------------------------------------------------------------------16
生产管理-----------------------------------------------------------------------------17
管理体系-----------------------------------------------------------------------------17
机遇风险-----------------------------------------------------------------------------18
风险资本退出------------------------------------------------------------------------22
…………
摘 要
手机市场正在经历一场结构性的震荡，在充满兴奋与迷茫中孕育着机遇，谁有敏锐的市场眼光和良好的大局观就成了成功与否的关键。现在移动终端发展速度已经明显超过计算机的发展速度。
未来的信息终端除了电脑，还有两大市场，一个是电视市场，一个是移动终端市场，信息和业务的无线性、交互性是它不同与其他信息终端市场的最大特点。面对几个亿的移动终端用户数，无论是操作系统，还是终端研发、业务开发、网络运营，对各类信息的获取和交流的最大限度支持，才是推动3G发展成熟的最关键因素。
通过上述手机软件市场的分析，我们可以看出四点：
●未来的手机将更加人性化和智能化
●从手机制造到软件开发是一大跨越
●智能手机销量成倍增长带来大机遇
●任何操作系统都没有形成压倒优势
“真正的核心技术是买不来的。”温家宝总理在今年国家科技奖励大会上说的这句话，让我们对科技的自主创新有了更深的认识。正是由于此，我们产生了向手机软件方面发展的想法，并细致研究了几大著名的手机操作系统。
…………
English Abstract
The handset market is experiencing one constitutive shake, in fills excited and confused center breeds the opportunity, who had the keen market judgement and good general situation view becomes the success or not key. Now moved the terminal development speed already obviously surpassed the computer the development speed. Future information terminal except computer, but also has two big markets, one is the television market, one is moves the terminal market, the information and the service, the interaction is it is different and other information terminal markets most major characteristics. Facing several hundred million motion terminal users number, regardless of is the operating system, or the terminal grinds sends, the service development, the network operation, to each kind of information gain and the exchange greatest limit support, only then is impels 3g to develop the mature most essential factor.
Through above handset software market analysis, we may see four point:
…………
