企业网站的3e时代（外文翻译）.doc

Since most traditional enterprise from e-commerce is still far off, information release type website is still the main form in the enterprise website, therefore the information content is more important, an enterprise website contains information usually have: the company profile, product catalogue, company dynamic, the post-sale service, the contact information and so on, with the general ICP website different, enterprise information web site relatively less, a lot of media on the enterprise web site once put forward a variety of criticism, most of the ideas that are crude, poor website content, nets side, information dated, etc, these is really a small web site common problems. And the basic site information upon completion of that for a long a stage may not need frequent change, but only the basic information, and the value of a site is hard to fully demonstrated, reasonable use of enterprise web site this enterprise has its own propaganda, and can only be reached positions twice the result with half the effort. So, the enterprise website content and what column is the most important?? …………
由于大多数传统企业离开展电子商务还很远，信息发布型的网站仍然是企业网站的主流形式，因此信息内容显得更为重要，一个企业网站所包含的信息通常有：公司概况、产品目录、公司动态、售后服务、联系信息等，与一般的ICP网站不同，企业网站相对来说信息量比较少，不少媒体对企业网站提出过种种批评，多数观点认为网站面目简陋、内容贫乏、千网一面、信息陈旧等等，这些的确是一些小网站所共同存在的问题。 而且网站基本信息一经完成，在相当长的一个阶段可能不需要频繁的更改，但是，仅有这些基本信息，网站的价值很难充分地表现出来，合理地利用企业网站这块企业自己拥有的宣传阵地，才能够达到事半功倍的效果。那么，企业网站什么内容和栏目是最重要的呢？？ …………