xx婚庆公司营销策略研究.doc

对XX婚庆市场的营销策略研究
1本大学所出

摘    要
　　　进入90年代后，我国人民的思想观念由传统渐渐转向开放，人均收入也有所增加，从而刺激了我国的婚庆消费，婚庆消费激增，作为新兴产业的婚庆行业蕴藏着巨大的商机。八零后的一代是充满个性、时尚的一代，八零，九零后所需要的婚礼也是脱俗、潮流的，因此武汉当代婚庆产业与传统婚俗是有着天壤之别的。在文化产业快速发展和竞争激烈的形势下, 以婚庆公司营销策略为研究内容有重要的意义。本文以喜庄婚庆公司为研究对象，在营销基本理论研究及其公司营销环境分析的基础上，阐述了公司的营销战略，并对其营销组合策略进行了分析，以期对喜庆公司乃至整个婚庆行业的健康发展产生积极作用和借鉴意义。
　　　
　　　关键词：武汉市场；XX婚庆公司；营销策略
　　　
　　　
　　　
　　　
　　　
　　　
　　　
　　　
Abstract
　　　Entering the 1990s, our people by traditional ideas gradually turned to open, per capita income has also increased, thus stimulated our wedding consumption,  wedding consumption as a new industry, surged wedding industry holds enormous business opportunities. The generation after sits are full of individual character, vogue generation, sits will need after, far cry from those halcyon wedding is free from vulgarity, tide, so Wuhan contemporary with traditional marriage wedding industry is profound. In the cultural industry developed rapidly and competitive situation, to the wedding company marketing strategy is a research contents have important significance. Based on festive wedding company as the research object, in the marketing basic theory study and companies based on the analysis of the marketing environment, expounds the company's marketing strategy, and the marketing mix strategy are analyzed, in order to the wedding industry and even the whole festival the healthy development of the positive role and produced for reference.
Keywords: Wuhan Market; Festive wedding company; Marketing strategy
　　　　
　　　
　　　
　　　
　　　
目    录
一、序言 …………………………………………………………………………1
（一）研究背景以及意义 ……………………………………………………1
（二）研究的主要内容及框架图 ……………………………………………2
二、相关理论回顾 ………………………………………………………………3
（一）营销STP战略理论 ……………………………………………………4
（二）营销组合策略 …………………………………………………………5
三、喜庄婚庆公司营销环境分析 ………………………………………………6
（一）喜庄婚庆公司发展简介 ………………………………………………6
（二）宏观环境分析 …………………………………………………………6
（三）微观环境分析 …………………………………………………………7
（四）喜庄婚庆公司SWOT分析  ……………………………………………8
四、喜庄婚庆公司营销STP战略 ………………………………………………11
（一）市场细分战略…………………………………………………………11
（二）目标市场战略  ………………………………………………………11
（三）市场定位战略…………………………………………………………12
五、喜庄婚庆公司营销策略……………………………………………………14
（一）产品和服务策略………………………………………………………14
（二）定价策略………………………………………………………………14
（三）渠道策略………………………………………………………………17
（四）促销策略………………………………………………………………17
结束语 …………………………………………………………………………18
致谢 ……………………………………………………………………………20
参考文献 ………………………………………………………………………21

The Control System for Lighting Based on
Single–chip Microcomputer

Abstract

           With the rapid development of electronic technology, the system of control based on Single-chip Microcomputer is widely applied in industry, agriculture, electric power, electron, intelligent building and so on. Microcomputer, as the subject and core of the embedded system of control, replaces the traditional system—electronic circuit. At the same time, the development and maturation of the intelligent building have established the substantial foundation for the popularization and application of the control system for lighting based on single-chip microcomputer.
             The paper expatiates on the designing theories and implementation method of the control system for lighting by wired or wireless communications. Taking the designing process as mainline, it describes the process of designing from two respects—hardware and software.  In another word, the paper describes the process from the method of circuit designing to the software technology of realizing the demanded functions. The host controller of the control system for lighting is based on AT89C51 single-chip microcomputer, and the auxiliary ones are based on AT89C2051. The system can do many jobs, such as wired communication, wireless data transmitting, controlling and display. The paper describes the designing process of the circuit at length, including: keyboard and LED display circuit, RS485 communication circuit, wireless transmitting circuit, control circuit of lighting, watchdog circuit, etc. The designing of software mainly includes the several programming, such as wired communication, wireless data transmitting, lamplight controlling, timed controlling, keyboard scanning and LED displaying. The wired communication programming function is that through Master-slave communication method based on RS485 the host controller sends orders to the all auxiliary controllers or each one, including: turning on lighting, turning off lighting, regulating brightness of lighting, controlling timed lighting, etc. The wireless data transmitting programming function is that by wireless transmitter it realizes wireless controlling of the lighting, and achieves the functions identical to wired communication.
       
        Key Words: Host controller, Auxiliary controller, Single-chip microcomputer, Wired communication, Wireless data transmitting, controlling brightness of lighting, Timed controlling

目 录

摘要·····················································1
Abstract··················································2
序言·······················································6
　　1.1  单片机应用技术···················································6
　1.2  有线通信技术···················································7
　1.3  无线数传技术···················································7
　1.4  本章小结···················································8
基于单片机的照明控制系统的设计框架和性能························9
   2.1  系统设计要点···················································9
　　2.2  系统的结构···················································9
　　2.3  系统性能指标与技术要求···········································11
　　2.4  本章小结···················································12
基于单片机的照明控制系统的硬件电路设计·······················13
　　3.1  主控制器的电路设计············································13
　　　3.1.1  键盘的接口设计···················································14
　　　3.1.2  LED数码显示的接口设计···········································14
　　　3.1.3  看门狗监控电路的设计··················································14
　　3.2  分控制器的电路设计·················································15
　　　3.2.1  时钟芯片的接口设计··············································16
　　　3.2.2  零点检测与可控硅控制电路的设计·····························16
　　3.3  RS485通信电路的设计···········································17
　　3.4  无线数传电路的设计···············································20
　　　3.4.1  无线数传电路的连接···········································20
　　　3.4.2  SRWF-1模块的特性·······································20
   3.5  本章小结···················································21
第四章  基于单片机的照明控制系统的软件设计······························22
4.1  人机交互程序设计··········································22
　　　4.1.1  键盘扫描程序设计········································23
4.1.2  LED数码显示程序设计·············································25
　　4.2  照明启停控制程序设计·············································26
　　　4.2.1  全部启停控制程序设计············································26
　　　4.2.2  单独启停控制程序设计···············································28
   4.3  照明亮度控制程序设计···············································30
     4.3.1  全部亮度控制程序设计···············································30
     4.3.2  单独亮度控制程序设计···············································32
   4.4  照明定时控制程序设计···················································33
     4.4.1  全部定时控制程序设计···················································33
     4.4.2  单独定时控制程序设计···················································34
   4.5  RS485通信程序设计···················································35
     4.5.1  主机部分通信程序设计···················································37
     4.5.2  从机部分通信程序设计···················································37
   4.6  无线数传通信程序设计···················································39
   4.7  本章小结···················································39
第五章  实验及总结···················································40
致谢···························································41
参考文献···························································42
附录···························································43