某制药公司战略管理研究.doc

摘 要
在当今全球范围内，中小企业已经成为最具活力的经济实体，美国近十年来经济的快速增长与中小企业的兴旺发达密不可分。所以中小企业绝不能成为被战略管理遗忘的角落。在中国，大多数中小企业都没有真正的战略管理。尽管很多中小企业家头脑中都有关于企业未来发展方向和目标的种种规划和想法，而且仅凭一些未经过充分论证的想法就认为企业已经有了战略目标，自己正在进行战略管理。这使得企业的处境十分不妙，企业要么对领导人提出的那些表述模糊而且善变的“战略目标”感到无所适从，要么因为领导人强行推行自己的想法而陷入经营危机。
本篇论文就是想为解决这方面的问题做一些有益的尝试。在方法上本文以一个实际的案例为基础，揭示成功的战略管理应具有的特点，并归纳出一些在战略管理方面对中小企业具有借鉴意义的结论。
论文的第一章首先提出了战略管理目的以及论文研究的思路和方法；第二章阐述了战略管理理论的概述；第三章对沈阳双鼎制药公司的答题概况进行了简单的介绍；第四章论述了沈阳双鼎制药公司存在的问题以及其原因分析；第五章论述了沈阳双鼎制药公司解决问题的对策；最后是对全篇论文的总结。

关键词：战略分析 战略管理 战略目标

 
Abstract
The strategic management of medium and small-scale enterprises shouldn’t be forgotten, for they have been the most vital economic entities. Although many Chinese medium and small scale enterprises have their own programs for the direction and objectives of development, these programs can’t be considered as real strategic management, enterprises always overlook this point. They often look on some ideas that haven’t been fully proved as the strategic objectives, which make the situation worse. For instance, some directors can’t take measures for their vague and changeable strategic objectives or fall into the crises of management because they carry them out by force.
 This thesis aims to nave a try for solving the above-mentioned problems. It doesn’t constitute a frame about misused-standings for strategic management, and then demonstrate them individually. On the other hand, it takes a real example form which I reveal the characteristics of strategic management and draw conclusions, which can be used for reference by medium and small-scale enterprises.
This thesis be think for solve this aspect of the problem make some beneficially try. On the method this text with an actual of case for foundation, announce to public success of strategy management should have of characteristics, and induce one some business enterprise to have conclusion of draw lessons from the meaning in the strategy the management the aspect the rightness.
Chapter 1of thesis put forward of the strategy management and the way of thinking and method of thesis ; Chapter 2 elaborated strategy a management theories of all say; Chapter 3 carried on simple introduction to the big body general situation of Chen2Yang2Shuang Ding system medicine company; Chapter 4 problem and its reason which discussed the Chen2 Yang2 Shuang Ding system medicine company existence analysis; Chapter 5 discussed the problem-solving counter plan of the Chen2 Yang2 Shuang Ding system medicine company; End is to whole article thesis of summary.

Key words: Strategic Management strategic objective
ShuangDing pharmacy
 
目 录
摘 要 I
Abstract II
第1章 引言 1
1.1战略管理的提出 1
1.2战略管理研究的目的 2
1.3论文研究的思路与方法 2
1.3.1论文研究的思路 2
1.3.2论文研究的方法 3
第2章 战略管理理论的概述 4
2.1战略管理理论的概念 4
2.2战略管理理论的方法 4
第三章 沈阳双鼎制药公司简介 5
3.1沈阳双鼎制药公司的概况 5
3.2沈阳双鼎制药公司的经营现状 5
3.2.1生产经营情况 5
3.2.2组织机构 6
3.2.3职工队伍 6
3.2.4销售区域 6
第四章 沈阳双鼎制药公司存在的问题及原因分析 8
4.1 沈阳双鼎制药公司战略管理存在的问题的原因 8
4.2沈阳双鼎制药公司战略管理存在的问题的分析原因 8
4.2.1国内输液行业发展存在很多问题 8
4.2.2行业竞争情况分析 9
4.2.3公司SWOT分析 10
第5章 改进沈阳双鼎制药公司解决问题的对策 11
5.1战略目标的制定 11
5.2战略目标的规划 11
5.2.1基于现有技术改造的规划 11
5.2.2基于新产品的规划 12
5.2.3技术创新规划 12
5.2.4引进项目规划 13
5.3组织整改 13
5.4建立战略联盟 14
5.4.1中国企业应用战略联盟的必要性和紧迫性 15
5.4.2双鼎制药公司建立战略联盟的努力 15
第6章 结束语 17
参考文献 18