赛马产业的市场驱动力分析.doc

赛马产业的市场驱动力分析

摘要  世界现代赛马已成为一种休闲文化活动。赛马具有明显的福利性特征，是一种强大的集资手段，成为当代经济中的一项支柱产业，对社会、经济发展和繁荣体育事业日益显示出巨大作用。赛马产业正逐步成为一项朝阳产业，有着巨大的潜在的市场价值。本文通过对赛马产业的市场驱动力进行分析，看赛马产业是如何体现它的经济价值、社会价值、政治价值和文化价值的。

关键词  赛马产业  体育经济  休闲文化

   

The Research of The Market Drive In The Horse-racing Industry

Abstract: The mordern horse-racing in the worldwide has become a cultural activity for leisure, characteristic of a kind of welfare. As a powerful means of collecting money and the supporting industry in modern economy, it plays an increasing role both in the development of social and economic development and the prosperity of the sport industry. Horse-racing is becoming a thriving and prosperous industry and has its own huge potential value in market. By analying the motivation of the horse-racing industry to the market, this essay aims to explore the ways of market drives, embodies its walues in economy, society, politics and culture.

Key words:  Horse-racing industry ,  Sport  economy,  Leisure  culture