xx国际贸易有限公司跨国并购的现状及特点分析毕业论文.doc
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xx国际贸易有限公司跨国并购的现状及特点分析毕业论文,摘要自20 世纪90 年代中期以来,随着世界经济全球化不断深入和发展,跨国并购狂潮迭起,一浪高过一浪,并呈现出一些鲜明的特点。其数量之多、规模之大、影响之广,已引起世人瞩目。越来越多的初具国际竞争能力的中国企业,通过跨国并购积极参与国际竞争、国际分工与合作,不断拓展自身的生存与发展空间。中国企业要走国际化发展的道路,必...
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摘要
自20 世纪90 年代中期以来,随着世界经济全球化不断深入和发展,跨国并购狂潮迭起,一浪高过一浪,并呈现出一些鲜明的特点。其数量之多、规模之大、影响之广,已引起世人瞩目。越来越多的初具国际竞争能力的中国企业,通过跨国并购积极参与国际竞争、国际分工与合作,不断拓展自身的生存与发展空间。中国企业要走国际化发展的道路,必须认清跨国并购的动因、特点和发展趋势。虽然取得了一些成果和经验，但也存在着不少问题和障碍，不但影响了并购企业对外投资战略的成功实施，还有可能对企业的原有根基造成动摇乃至威胁。因此，有必要对中国企业跨国并购存在的问题进行一番分析和思考，并采取相应的对策和改进措施，这是促进中国企业跨国并购健康发展的要求，也是提升中国企业在国际市场整体竞争力的要求。
关键词:国际市场营销、存在问题、发展对策
Abstract
Since the middle of 1990’s, cross-border mergers and acquisitions have undergone many rises with the deepening and developing of economy globalization and shown some distinct characteristics. The large quantity, scale and extensive impact have been impressive in the world. More and more Chinese companies with basic international competitiveness participate in international competition, division of labor and cooperation, and expand their room for survival and development through cross-border mergers and acquisitions. While going global, they have to understand the motives, features and trends of cross-border mergers and acquisitions. Now we have been got some harvest and experience, but still having some problem and obstruction. These problem not only effect mergers and acquisitions enterprises actualize successful in foreign direct invest strategy, but also may cause fluctuating even menace in the original groundwork of the enterprises. So it is very necessary to analyse and think about cross-border mergers and acquisitions problem of Chinese enterprises, at the same time, take corresponding countermeasure and ameliorate measure in it. This is the requirement to accelerate the cross-border mergers and acquisitions of Chinese enterprise to develop more healthy, and also the way to advance the Chinese enterprise’s integrated competition ability in international market.
Key words：
自20 世纪90 年代中期以来,随着世界经济全球化不断深入和发展,跨国并购狂潮迭起,一浪高过一浪,并呈现出一些鲜明的特点。其数量之多、规模之大、影响之广,已引起世人瞩目。越来越多的初具国际竞争能力的中国企业,通过跨国并购积极参与国际竞争、国际分工与合作,不断拓展自身的生存与发展空间。中国企业要走国际化发展的道路,必须认清跨国并购的动因、特点和发展趋势。虽然取得了一些成果和经验，但也存在着不少问题和障碍，不但影响了并购企业对外投资战略的成功实施，还有可能对企业的原有根基造成动摇乃至威胁。因此，有必要对中国企业跨国并购存在的问题进行一番分析和思考，并采取相应的对策和改进措施，这是促进中国企业跨国并购健康发展的要求，也是提升中国企业在国际市场整体竞争力的要求。
关键词:国际市场营销、存在问题、发展对策
Abstract
Since the middle of 1990’s, cross-border mergers and acquisitions have undergone many rises with the deepening and developing of economy globalization and shown some distinct characteristics. The large quantity, scale and extensive impact have been impressive in the world. More and more Chinese companies with basic international competitiveness participate in international competition, division of labor and cooperation, and expand their room for survival and development through cross-border mergers and acquisitions. While going global, they have to understand the motives, features and trends of cross-border mergers and acquisitions. Now we have been got some harvest and experience, but still having some problem and obstruction. These problem not only effect mergers and acquisitions enterprises actualize successful in foreign direct invest strategy, but also may cause fluctuating even menace in the original groundwork of the enterprises. So it is very necessary to analyse and think about cross-border mergers and acquisitions problem of Chinese enterprises, at the same time, take corresponding countermeasure and ameliorate measure in it. This is the requirement to accelerate the cross-border mergers and acquisitions of Chinese enterprise to develop more healthy, and also the way to advance the Chinese enterprise’s integrated competition ability in international market.
Key words：
