xx公司融资策略毕业设计.doc

摘要
随着我国市场经济的不断完善，融资成为公司能否生存、发展、壮大的关键因素之一。融资策略设计和执行的好坏，对公司的运行与发展会带来截然不同的结果，而行之有效的融资策略不仅可以改变公司的经营困境，给公司带来活力，还可以帮助公司提升公司价值、增强信用等级和拓宽产品市场，是公司治理和长远发展最有力的工具。
本文以xx公司的融资策略为研究对象，它是一家国有企业，为了能够增强公司竞争力，适应市场竞争新形势的需要，xx公司逐步调整产品结构，进一步提高了市场抗风险能力，以实现公司跨越式的发展。
本文试图用融资理论和金融工程方面的某些知识来探讨xx公司融资策略问题。从本文的结构来看，首先论述了融资的重要性，从融资目的、融资渠道、融资决策几个方面加以阐述，为xx公司融资策略奠定理论基础；其次，介绍了xx公司的基本情况、历史状况及融资分析，通过定性和定量分析方法，指出xx公司在融资方面存在的问题和弊端，为融资策略的设计和实施提供现实基础；最后，根据现有融资问题和学过的融资理论，结合xx公司经营战略目标和市场需求，为xx公司制定融资策略，具体针对资本市场缺失，提出加强融资渠道的开辟和实施，同时采取的融资风险控制，特别是运用金融衍生工具对xx公司实行套期保值，为公司生产经营活动起到保驾护航作用，为xx公司的发展壮大提供了理论支持。

关键词 融资 融资策略 资本市场 融资风险


Abstract
As China's market economy continues to improve as a company's ability to finance the survival, development, and expand one of the key factors. The design and implementation of financing strategies and the bad, the company's operation and development will give rise to different results, and effective financing strategy can not only change the company's financial difficulties and bring vitality to the company, but also can help companies enhance the company values, enhance the credit rating and expand the product market is corporate governance and long-term development of the most powerful tool.
In this paper, the company's financing strategy for the Great as the research object, the Great Northern Wilderness is a state-owned enterprises, engaged in chemical production and sales, the main products are urea, methanol and so on. In order to enhance the company's competitiveness, to adapt to the new market situation, the Great Northern Wilderness progressive adjustment of product structure, to further improve the market ability to resist risks, in order to achieve the development of the company by leaps and bounds.
This paper attempts to use finance theory and financial engineering expertise to explore some of the Great Northern Wilderness corporate finance strategy. Judging from the structure of this paper, first discusses the importance of financing from the financing end, the financing channels, the financing decision-making on several aspects, corporate finance strategy for the Great Northern Wilderness has laid the theoretical foundation; Secondly, the company introduced the basic situation of the Great Northern Wilderness and historical analysis of the situation and financing, through qualitative and quantitative analysis methods, pointing out that the Great Northern Wilderness in the financing problems and disadvantages of financing strategies for the design and implementation of foundation in reality; Secondly: the company introduced the basic situation of the Great Northern Wilderness, historical analysis of the situation and financing: through qualitative and quantitative analysis methods: pointing out that the Great Northern Wilderness in the financing problems and disadvantages of financing strategies for the design and implementation of foundation in reality; Finally, Under the existing financing and studied the theory of financing, combined with the strategic objectives of the Great Northern Wilderness companies and market demand for the Great Northern Wilderness companies financing strategy: Lack of capital market specific, recommendations for strengthening the financing and implementation of open channels at the same time to take the financing risk prevention measures, especially the use of financial derivatives to hedge against the Great Northern Wilderness companies, production and operation activities for the company to play the role of escort for the the company's development and expansion of the Great Northern Wilderness provides a theoretical support.

Key words financing financing strategies capital markets financing risks


目 录
摘要 I
ABSTRACT II

第1章 绪论 1
1.1 研究背景 1
1.2 研究的目的和意义 1
1.3 国内外研究现状 1
1.3.1 国外研究现状 1
1.3.2 国内研究现状 2
1.4 研究的方法 3
第2章 融资的理论基础 5
2.1 融资定义 5
2.2 融资的基本原则 5
2.3 融资渠道 6
2.3.1 内部融资 6
2.3.2 债权融资 6
2.4.1 MM理论 7
2.4.2 权衡理论 8
2.4.3 信息不对称理论 8
2.4.4 企业新优序融资理论 9
第3章 XX公司融资现状及成因分析 10
3.1 XX公司概况 10
3.2 XX公司融资活动成果评价 10
3.3 XX公司财务状况 11
3.4 XX公司融资的必要性 13
3.5 造成xx公司融资困难问题的原因分析 13
3.5.1 xx公司内源融资能力不足 13
3.5.2 xx公司间接融资渠道不畅通 14
3.5.3 直接..