大庆xx化工进出口公司出口现状毕业论文.doc

摘 要

长期以来，原料药一直是中国医药行业最重要的出口支柱之一。伴随着全球医药经济的蓬勃发展，我国制药产业也在不断的升级。而药品生产区域性和消费全球性的特性，决定了医药市场是一个全球化的市场，原料药出口如何发展不仅关系到企业自身的生存，而且对我国整个医药行业的良性出口也有着重要的影响。
就大庆xx化工进出口公司的现状而言，要在国际原料药市场上占有竞争优势还有篅@さ穆芬摺１疚慕哟笄靫x化工进出口公司的实际出口情况出发, 运用SWOT分析模型、波士顿矩阵以及相关经济学理论对其出口现状及发展中存在的问题进行分析。同时对国内、外经济环境进行深入研究，为大庆xx化工进出口公司原料药出口及发展提出最有效的策略方案：搞好产品定位；发挥成本优势；调整产品结构；依托科技进步；拓宽销售渠道，推动大庆xx化工进出口公司原料药出口的快速增长。

关键词 原料药出口 SWOT分析 策略

Abstract

For a long time, the raw material medicine has been one of the most important pillars of the export in Chinese medicine industry. Along with the global pharmaceutical economy’s flourishing, China's pharmaceutical industry has been escalating. However, the characteristics of regional medicine production and global consumption have decided that the pharmaceutical market is a global market. Exports of raw materials not only related to how to develop their own survival, but also have an important positive impact for the entire pharmaceutical industry of China's export.
As far as in current situation of Daqing Hongyi Chemical Import and Export Corporation be concerned, it still is a long way for the raw material medicine to occupy competitive advantage in international market. This article will set off from the actual export situation of Daqing Hongyi Chemical Import and Export Corporation, and use SWOT analysis, BCG Matrix, as well as relevant economic theory to analyze the existing problems, which are in the export and the development of the company. At the same time, conduct in-depth research to domestic and foreign economic environment, and propose the most effective strategy for the raw material medicine’s export and the development of Daqing Hongyi Chemical Import and Export Corporation. Do well in product allocation; bring cost advantage into play; readjust the product structure; rely on an advance of science and technology; broaden the sales channels, driving the rapid growth of the raw material medicine’s export in Daqing Hongyi Chemical Import and Export Corporation.

Key words raw material medicine’s export SWOT analysis strategy