哈尔滨xx投资有限公司战略管理研究大摘要.doc
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哈尔滨xx投资有限公司战略管理研究大摘要,摘要目前企业战略管理在我国还处于起步阶段，大多数企业尚未引入战略管理，在当今这样竞争激烈的社会，无战略或者战略管理滞后的企业必定被淘汰出局。本研究通过对哈尔滨xx投资有限公司内外部环境分析，应用swot分析法，对企业的优势、劣势，以及外部环境的机会、威胁加以分析，利用定量规划矩阵分析法，考虑企业自身的资源、外部环境的影...
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摘要
目前企业战略管理在我国还处于起步阶段，大多数企业尚未引入战略管理，在当今这样竞争激烈的社会，无战略或者战略管理滞后的企业必定被淘汰出局。
本研究通过对哈尔滨xx投资有限公司内外部环境分析，应用SWOT分析法，对企业的优势、劣势，以及外部环境的机会、威胁加以分析，利用定量规划矩阵分析法，考虑企业自身的资源、外部环境的影响、国家宏观经济的发展和政策调控等因素，从而拟定企业未来发展的策略，确定了采用核心竞争力战略为主，差别化战略为辅的战略组合，以实现企业战略目标。
最后，本文提出对哈尔滨xx投资有限公司企业文化建设，人才发展战略、品牌实施策略、信息化战略的建议。
关键词 房地产 SWOT分析 战略管理
Abstract
Strategic management of enterprises in China is still in its infancy, most enterprises have not been the introduction of strategic management, so in today's competitive society, no strategy or strategic management lag must be forced out of business.
In this study, through the Investment Co., Ltd. Harbin Tailin analysis of internal and external environment, the application of SWOT analysis, the enterprise strengths, weaknesses, opportunities, as well as the external environment, threat analysis, planning the use of quantitative analysis matrix, considering the enterprise's own resources, the impact of the external environment, national macroeconomic regulation and control of development and policies and changes in factors such as competitors, the future development of enterprises so as to develop the strategy, identified strategic use of core competence-based, supplemented by a differentiated strategy for portfolio strategy in order to achieve corporate strategic objectives.
Finally, this thesis, Investment Company of the Harbin Institute of tae building of enterprise culture, human resources development strategy, the implementation of brand strategy, information technology strategy.
Key words real estate SWOT analysis strategic management
目前企业战略管理在我国还处于起步阶段，大多数企业尚未引入战略管理，在当今这样竞争激烈的社会，无战略或者战略管理滞后的企业必定被淘汰出局。
本研究通过对哈尔滨xx投资有限公司内外部环境分析，应用SWOT分析法，对企业的优势、劣势，以及外部环境的机会、威胁加以分析，利用定量规划矩阵分析法，考虑企业自身的资源、外部环境的影响、国家宏观经济的发展和政策调控等因素，从而拟定企业未来发展的策略，确定了采用核心竞争力战略为主，差别化战略为辅的战略组合，以实现企业战略目标。
最后，本文提出对哈尔滨xx投资有限公司企业文化建设，人才发展战略、品牌实施策略、信息化战略的建议。
关键词 房地产 SWOT分析 战略管理
Abstract
Strategic management of enterprises in China is still in its infancy, most enterprises have not been the introduction of strategic management, so in today's competitive society, no strategy or strategic management lag must be forced out of business.
In this study, through the Investment Co., Ltd. Harbin Tailin analysis of internal and external environment, the application of SWOT analysis, the enterprise strengths, weaknesses, opportunities, as well as the external environment, threat analysis, planning the use of quantitative analysis matrix, considering the enterprise's own resources, the impact of the external environment, national macroeconomic regulation and control of development and policies and changes in factors such as competitors, the future development of enterprises so as to develop the strategy, identified strategic use of core competence-based, supplemented by a differentiated strategy for portfolio strategy in order to achieve corporate strategic objectives.
Finally, this thesis, Investment Company of the Harbin Institute of tae building of enterprise culture, human resources development strategy, the implementation of brand strategy, information technology strategy.
Key words real estate SWOT analysis strategic management
