中国移动公司融资问题及对策研究.rar
中国移动公司融资问题及对策研究,摘要中国移动在99年从中国电信分离出来后一直面临激烈的市场竞争局面，随着外资的进入和其它电信运营商的出现，中国移动通信市场的处境将更加艰难。为了保持网络优势地位，中国移动必须进一步加大网络建设能力，增强竞争实力，因此中国移动需要大量的资金投入。但是由于国家对电信优惠政策的逐步取消，电信资费...
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内容介绍
原文档由会员 白痴学东西 发布
中国移动公司融资问题及对策研究
摘要
中国移动在99年从中国电信分离出来后一直面临激烈的
市场竞争局面，随着外资的进入和其它电信运营商的出现，中
国移动通信市场的处境将更加艰难。为了保持网络优势地位，
中国移动必须进一步加大网络建设能力，增强竞争实力，因此
中国移动需要大量的资金投入。但是由于国家对电信优惠政策
的逐步取消，电信资费的多次调整以及金融体制的改革、移动
电信分家增加了债务、资产管理上存在问题等一系列因素使中
国移动原有的融资渠道变窄、融资难度加大，中国移动公司在
融资上出现了较大问题。
针对中国移动出现的问题，本文以分析移动公司的融资历
史、存在问题、融资环境、融资现状、融资需求为出发点，运
用相关融资理论，逐一剖析了当前移动公司所面临的可选择的
若干融资渠道，并提出在目前状况下中国移动公司为进行融资
所需做的准备工作、融资应采取的新型策略以及对应的融资途
径及方法，并以西部某移动公司为例进行实例分析，为中国移
动公司解决融资问题提供了一定的帮助。
关键词:移动公司融资环境融资渠道融资对策
电子科技大学硕士论文
ABSTRACT
ChinaMobilehasbeenalwaysfaeedwithseveremarket
eomPetitionsinceitwassePerateedfromChinaTelecomin1999.
AsforeignfinanceentersandotherteleeomserviceeomPanies
aPPear，ChinaMobile’5situation15beeomingharderandharder.To
maintaindominantnetworkPositionandenhaneeeomPetiton
strength，ChinaMobilemustinereasenetworkability.Soitneeds
largequantityoffinaneefornetworkbuilding.Butit’raisingfund
eharmel15becomingnarrowamdit，5raisingability15beeomingweakduetothegovernment’5favourablePolieyehangePrieeadjustmentandotherfaetors，50ChinaMobile15faeedwith
raisingfunddiffieulty.
Thisarticlestartsfromanalyzingthehistory，existing
Problems，environment，Presentsituationandneedinessabout
theraisingfundsituationoftheMobileComPanyandtryto
usetherelativetheoryoffinaneialmanagementtoanalyze
someraisingfundehannelswhichtheMobileComPany15facingnow.Somenewraisingfundsuggestionsandsuitable
raisingfundchannelsarePutforwardfortheMobileComPany.Attheendofthisartiele，aease15givenoutinorder
toexPlaintheoPinionsinthisarticlemoreelearly.
Keywords:MobileComPanyraisingfund
fundchannelraisingfundsugg
enviromentraising
estion
电子科技大学硕士论文
目录
中文摘要
英文摘要
引言
第一章移动公司融资概论······························……1
夸1.1移动公司简介·······································……1
夸1·2融资的涵义··········································……2
夸1.3资本结构理论·········，·····························……3
夸1.4移动公司融资的原则······························……3
第二章移动公司融资历史回顾和存在问题·········……
圣2.1移动公司融资历史回顾···························……6
荟2.2移动公司面临的融资问题························……7
一移动公司面临较强行业管制···························……7
二.国家优惠政策取消和电信资费调整..···················……7
三·收益模式脆弱··········································……7
四·银行借贷现象严重····································……8
五.国际资本市场容童的限制.······························……9
六.偏高的资产负债率····································……10
七.固定资产投资的问题····································……10
八.现有资产管理··········································……10
九.应收帐款等营运资金管理······························……13
十.滞后的管理水平·······································……14
第三章移动公司融资环境分析························……15
圣3.1融资宏观环境·······································……巧
怪3.2融资微观环境····································……19
夸3.3融资环境的优劣势分析比较·····················……19
第四章移动公司融资的前期准备··················……22
圣4.1转变融资观念···································……22
电子科技大学硕士论文
圣4.2降低资产负债率······························……23
夸4.3优化资本配置·································……24
夸4.4优化公司资产结构···························……25
夸4.5加强投资项目的控制···························……26
第五章移动公司融资方式与渠道·····················……27
夸5.1基本融资方式·····················..
摘要
中国移动在99年从中国电信分离出来后一直面临激烈的
市场竞争局面，随着外资的进入和其它电信运营商的出现，中
国移动通信市场的处境将更加艰难。为了保持网络优势地位，
中国移动必须进一步加大网络建设能力，增强竞争实力，因此
中国移动需要大量的资金投入。但是由于国家对电信优惠政策
的逐步取消，电信资费的多次调整以及金融体制的改革、移动
电信分家增加了债务、资产管理上存在问题等一系列因素使中
国移动原有的融资渠道变窄、融资难度加大，中国移动公司在
融资上出现了较大问题。
针对中国移动出现的问题，本文以分析移动公司的融资历
史、存在问题、融资环境、融资现状、融资需求为出发点，运
用相关融资理论，逐一剖析了当前移动公司所面临的可选择的
若干融资渠道，并提出在目前状况下中国移动公司为进行融资
所需做的准备工作、融资应采取的新型策略以及对应的融资途
径及方法，并以西部某移动公司为例进行实例分析，为中国移
动公司解决融资问题提供了一定的帮助。
关键词:移动公司融资环境融资渠道融资对策
电子科技大学硕士论文
ABSTRACT
ChinaMobilehasbeenalwaysfaeedwithseveremarket
eomPetitionsinceitwassePerateedfromChinaTelecomin1999.
AsforeignfinanceentersandotherteleeomserviceeomPanies
aPPear，ChinaMobile’5situation15beeomingharderandharder.To
maintaindominantnetworkPositionandenhaneeeomPetiton
strength，ChinaMobilemustinereasenetworkability.Soitneeds
largequantityoffinaneefornetworkbuilding.Butit’raisingfund
eharmel15becomingnarrowamdit，5raisingability15beeomingweakduetothegovernment’5favourablePolieyehangePrieeadjustmentandotherfaetors，50ChinaMobile15faeedwith
raisingfunddiffieulty.
Thisarticlestartsfromanalyzingthehistory，existing
Problems，environment，Presentsituationandneedinessabout
theraisingfundsituationoftheMobileComPanyandtryto
usetherelativetheoryoffinaneialmanagementtoanalyze
someraisingfundehannelswhichtheMobileComPany15facingnow.Somenewraisingfundsuggestionsandsuitable
raisingfundchannelsarePutforwardfortheMobileComPany.Attheendofthisartiele，aease15givenoutinorder
toexPlaintheoPinionsinthisarticlemoreelearly.
Keywords:MobileComPanyraisingfund
fundchannelraisingfundsugg
enviromentraising
estion
电子科技大学硕士论文
目录
中文摘要
英文摘要
引言
第一章移动公司融资概论······························……1
夸1.1移动公司简介·······································……1
夸1·2融资的涵义··········································……2
夸1.3资本结构理论·········，·····························……3
夸1.4移动公司融资的原则······························……3
第二章移动公司融资历史回顾和存在问题·········……
圣2.1移动公司融资历史回顾···························……6
荟2.2移动公司面临的融资问题························……7
一移动公司面临较强行业管制···························……7
二.国家优惠政策取消和电信资费调整..···················……7
三·收益模式脆弱··········································……7
四·银行借贷现象严重····································……8
五.国际资本市场容童的限制.······························……9
六.偏高的资产负债率····································……10
七.固定资产投资的问题····································……10
八.现有资产管理··········································……10
九.应收帐款等营运资金管理······························……13
十.滞后的管理水平·······································……14
第三章移动公司融资环境分析························……15
圣3.1融资宏观环境·······································……巧
怪3.2融资微观环境····································……19
夸3.3融资环境的优劣势分析比较·····················……19
第四章移动公司融资的前期准备··················……22
圣4.1转变融资观念···································……22
电子科技大学硕士论文
圣4.2降低资产负债率······························……23
夸4.3优化资本配置·································……24
夸4.4优化公司资产结构···························……25
夸4.5加强投资项目的控制···························……26
第五章移动公司融资方式与渠道·····················……27
夸5.1基本融资方式·····················..
