我国网上消费者个人诚信问题研究.rar
我国网上消费者个人诚信问题研究,59页摘要近年来，随着信息通信技术的不断突破，电子商务发展也进入了黄金时期。电子商务是贯彻科学发展观的客观要求、转变经济增长方式的重要途径，也是提高国民经济运行质量和效率的动力。我国电子商务较以前有了长足的发展。然而，要使电子商务在我国正确发挥其机能，除了信息化的普及和国民信息技能的提高外，诚信己成为制约电子商务发展的...
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原文档由会员 白痴学东西 发布
59页
摘要
近年来，随着信息通信技术的不断突破，电子商务发展也进入了黄金时
期。电子商务是贯彻科学发展观的客观要求、转变经济增长方式的重要途径，
也是提高国民经济运行质量和效率的动力。我国电子商务较以前有了长足的
发展。
然而，要使电子商务在我国正确发挥其机能，除了信息化的普及和国民
信息技能的提高外，诚信己成为制约电子商务发展的一个重大瓶颈。对于诚
信问题，大家更多地是谈论电子商务企业的诚信，而对网上消费者的诚信问
题探讨不多。其实，少数网上消费者的个人诚信问题同样会成为阻碍电子商
务健康发展的一个重要因素。
网上消费者在电子商务活动中，如果发生非诚信行为，其表现形式主要
为不真实现象、不守信现象、不正当竞争现象和危害电子商务安全现象。这
些非诚信行为的发生，既严重损害了其它网上消费者、电子商务企业和社会
团体的利益，也降低了我国网上消费者整体的市场经济道德水准，扰乱了正
常的电子商务市场经济秩序，降低了企业对消费者的信任度，在一定程度上
损害了网上消费者的声誉和形象。
我国网上消费者个人诚信问题的产生并不是发展电子商务的必然产物，
而是有其深刻的根源，随着电子商务的发展而得到彰显。整个社会诚信危机
的大环境是其产生的社会根源，个人道德水准的下滑是其产生的思想根源，
功利主义的不良推动是其产生的经济根源，电子商务的虚拟性和不安全性是
其产生的技术根源，相关法律制度的不健全是其产生的法律根源，交易双方
信息的不对称是其产生信息根源。
营造一个健康的电子商务环境需要多方面的协同努力，目前最紧迫的是
建立电子商务活动主体之间的诚信。网上消费者个人诚信的规范与健全，需
要我们认清网上消费者个人诚信问题的根源，采取切实的措施，在全社会(包
括网络空间)大兴诚信之风，加强伦理道德教育，增强网上消费者的诚信意
识，加快诚信管理立法步伐，完善个人诚信管理，促进电子商务交易双方信
息对称，确立双赢合作关系，发展安全技术，强化网络安全管理。通过道德
的、法律的、制度的、技术的手段，最终提高网上消费者的诚信度。
关键词:电子商务;网上消费者;诚信
摘要················································································，··
Absrtact.··············································································
前言·················································································
1诚信与电子商务········································，····················
1.1诚信概述·········，·········································，··············
1.2诚信是电子商务健康发展的不二法门··················
2网上消费者个人诚信问题·································，···········
2.1消费者·····，·，··············，···············································
.22网上消费者··，·······，·································，·············4····
2.3网上消费者个人诚信问题的表现形式··················
2.4网上消费者个人诚信问题的不良后果·················
3网上消费者个人诚信问题的根源·····，··························
3.1社会根源:整个社会诚信危机的大环境··············
3.2思想根源:个人道德水准的下滑··························
3.3经济根源:功利主义的不良推动··························
3.4技术根源:电子商务的虚拟性和不安全性··········
3.5法律根源:相关法律制度的不健全······················
3.6信息根源:交易双方信息的不对称·····················，
4规范与健全网上消费者的个人诚信····························
4.1加强伦理道德教育······，········，·······················，·········
.42加快诚信管理立法····，··············，·····························
.43完善个人诚信管理······························，··········
4.4促进双方信息对称·········································
4.5确立双赢合作关系·········································
.46强化网络安全管理·······················，··············，··
5结束语·····················，··············································
参考文献······4·································，···············，···，·······
在校期间发表的论文、科研成果等·············，··········
致谢············，··············..
摘要
近年来，随着信息通信技术的不断突破，电子商务发展也进入了黄金时
期。电子商务是贯彻科学发展观的客观要求、转变经济增长方式的重要途径，
也是提高国民经济运行质量和效率的动力。我国电子商务较以前有了长足的
发展。
然而，要使电子商务在我国正确发挥其机能，除了信息化的普及和国民
信息技能的提高外，诚信己成为制约电子商务发展的一个重大瓶颈。对于诚
信问题，大家更多地是谈论电子商务企业的诚信，而对网上消费者的诚信问
题探讨不多。其实，少数网上消费者的个人诚信问题同样会成为阻碍电子商
务健康发展的一个重要因素。
网上消费者在电子商务活动中，如果发生非诚信行为，其表现形式主要
为不真实现象、不守信现象、不正当竞争现象和危害电子商务安全现象。这
些非诚信行为的发生，既严重损害了其它网上消费者、电子商务企业和社会
团体的利益，也降低了我国网上消费者整体的市场经济道德水准，扰乱了正
常的电子商务市场经济秩序，降低了企业对消费者的信任度，在一定程度上
损害了网上消费者的声誉和形象。
我国网上消费者个人诚信问题的产生并不是发展电子商务的必然产物，
而是有其深刻的根源，随着电子商务的发展而得到彰显。整个社会诚信危机
的大环境是其产生的社会根源，个人道德水准的下滑是其产生的思想根源，
功利主义的不良推动是其产生的经济根源，电子商务的虚拟性和不安全性是
其产生的技术根源，相关法律制度的不健全是其产生的法律根源，交易双方
信息的不对称是其产生信息根源。
营造一个健康的电子商务环境需要多方面的协同努力，目前最紧迫的是
建立电子商务活动主体之间的诚信。网上消费者个人诚信的规范与健全，需
要我们认清网上消费者个人诚信问题的根源，采取切实的措施，在全社会(包
括网络空间)大兴诚信之风，加强伦理道德教育，增强网上消费者的诚信意
识，加快诚信管理立法步伐，完善个人诚信管理，促进电子商务交易双方信
息对称，确立双赢合作关系，发展安全技术，强化网络安全管理。通过道德
的、法律的、制度的、技术的手段，最终提高网上消费者的诚信度。
关键词:电子商务;网上消费者;诚信
摘要················································································，··
Absrtact.··············································································
前言·················································································
1诚信与电子商务········································，····················
1.1诚信概述·········，·········································，··············
1.2诚信是电子商务健康发展的不二法门··················
2网上消费者个人诚信问题·································，···········
2.1消费者·····，·，··············，···············································
.22网上消费者··，·······，·································，·············4····
2.3网上消费者个人诚信问题的表现形式··················
2.4网上消费者个人诚信问题的不良后果·················
3网上消费者个人诚信问题的根源·····，··························
3.1社会根源:整个社会诚信危机的大环境··············
3.2思想根源:个人道德水准的下滑··························
3.3经济根源:功利主义的不良推动··························
3.4技术根源:电子商务的虚拟性和不安全性··········
3.5法律根源:相关法律制度的不健全······················
3.6信息根源:交易双方信息的不对称·····················，
4规范与健全网上消费者的个人诚信····························
4.1加强伦理道德教育······，········，·······················，·········
.42加快诚信管理立法····，··············，·····························
.43完善个人诚信管理······························，··········
4.4促进双方信息对称·········································
4.5确立双赢合作关系·········································
.46强化网络安全管理·······················，··············，··
5结束语·····················，··············································
参考文献······4·································，···············，···，·······
在校期间发表的论文、科研成果等·············，··········
致谢············，··············..
