如何提高中小企业在国际市场上的竞争.rar

目  录

一、目前我国外贸中小企业的基本现状----------------------------------------1
二、我国中小企业所面临的问题及其原因-------------------------------------2
（一） 技术创新存在差距----------------------------------------------------2
（二） 七成企业成长潜能很弱 --------------------------------------------3
（三） 中小企业融资困难----------------------------------------------------4
三、中小企业提高国际竞争力的措施-------------------------------------------5
（一） 创新:中小企业提高竞争力的良方---------------------------------5
1.重视中小企业设备更新和技术改造，用新经济改造传统经济-----5
2.建立技术创新基地，提高技术创新能力-------------------------------5
3.建立多元化创新体制-----------------------------------------------------5
4.围绕智力投资，实施人才战略------------------------------------------6
（二）中小企业选择正确的经营战略---------------------------------------6
1.产品差别化战略-----------------------------------------------------------7
2.经营差别化竞争战略 ----------------------------------------------------7
（三）拓展融资渠道-----------------------------------------------------------9
1.建立中小企业信用担保体系--------------------------------------------9
2.建立、完善中小企业专项资金制度------------------------------------10
3.拓宽融资渠道，创新融资方式------------------------------------------10
四、启示：国外中小企业的大发展--------------------------------------------11
参考文献---------------------------------------------------------------------------13

摘  要

随着全球化的发展，市场竞争越来越激烈，企业必须打造自己的核心竞争力，并创造更高的附加价值，才能在市场上获得一席之地。竞争力不足，意味着企业的生命力不足，必将导致企业被国际化的潮流所淹没。国际化是经济发展的必然趋势，无论是大型企业，还是中小型企业，都必须与世界经济接轨，走国际化经营的路子，才能求得生存与发展，才能在国际市场上赢得一席之地。中国经济正处在入世后的过渡阶段，中小企业在地方上的垄断经营优势已基本丧失，新的竞争优势尚未形成。面对新形势，中国中小企业如何提高其在国际市场上的竞争力已成为非常突出的问题。本文结合目前我国中小企业在国际市场中的基本现状，剖析我国中小企业存在的问题及产生的原因，结合实际和案例对如何提高我国中小企业在国际市场上的竞争力作出了建设性的意见，并通过欧洲，日本等海外中小企业成功的案例启示中国中小企业，真正意义上促进中国中小企业朝着做大做强的方向发展，提高其在国际市场上的竞争力和影响力。同时也启示我国政府在中小企业问题上的重视程度，使其在未来一段时期内围绕中小企业重点展开工作，最终实现中国中小企业竞争能力的全面提升。

关键词 中小企业；创新；竞争力

Abstract

With the development of globalization and increasingly fierce market competition, enterprises must create its own core competitiveness, and create more value can be obtained in the market place. Competitive enough, implies that enterprises lack vitality, it will certainly lead to the internationalization of enterprises have been drowned by the tide. International economic development is an inevitable trend, whether large enterprises, or SMEs, must integrate with the world economy, international operations follow the path to seek survival and development, In order to win the international market place. China's economy is now in the WTO transition period, the SME in the local monopoly advantage has basically lost, new competitive advantages have not yet formed. Faced with the new situation, China's SMEs to enhance its international market competitiveness has become a very prominent issue. Based on the current SME in the international market as the basic status quo, My analysis of the problems of SMEs and the causes, In light of actual cases and on how to improve SMEs in the international market competitiveness of constructive views, and through Europe, Japan and other overseas SMEs cases of successful Chinese Enlightenment SMEs real meaning for Chinese SMEs towards bigger and stronger direction. improve its international competition in the market and influence. Inspiration also SMEs in China on the issue seriously, so in the next period of time around the focus on SMEs to start work the ultimate realization of China SME competitiveness of the overall improvements.
 
Keywords  SME;  innovation;  competitiveness