太平人寿保险有限公司发展战略与核心竞争力研究.rar
太平人寿保险有限公司发展战略与核心竞争力研究,73页摘要太平人寿复业经营虽晚，但发展极为迅速，己成为中国寿险市场中增长最快的保险公司。其成功的关键在于太平人寿根据内外部环境选择了合适的成长战略，不断培育自身独特的核心竞争能力。本文运用经济学和战略管理的相关理论，从实证研究的角度，对太平人寿的战略和核心竞争力进行较系统的研究和剖析，从中得出一些对中小企业具有借鉴意义...
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内容介绍
原文档由会员 白痴学东西 发布
73页
摘要
太平人寿复业经营虽晚，但发展极为迅速，己成为中国寿险市场中增长最
快的保险公司。其成功的关键在于太平人寿根据内外部环境选择了合适的成长
战略，不断培育自身独特的核心竞争能力。本文运用经济学和战略管理的相关
理论，从实证研究的角度，对太平人寿的战略和核心竞争力进行较系统的研究
和剖析，从中得出一些对中小企业具有借鉴意义的启示。本文的创新点主要有:
(l)采用改进的波特六种力量分析模型，进行产业环境分析;(2)在战略和
核心竞争力分析中，引进了全新的资源杠杆理论。全文共分四部分。
第一部分:太平人寿简介。介绍了太平的历史、现状、股权构成以及复业
经营不到一年的经营业绩。
第二部分:太平人寿发展战略的选择。首先，建立了PEST模型，对外部
经济环境、政治法律环境和文化环境以及寿险业的发展趋势进行了实证研究。
随后，运用迈克尔.波特的竞争理论，对太平人寿的产业环境进行了分析，并运
用赫弗因德指数分析了寿险业的市场结构，在此基础上，依据SwOT模型和
GE矩阵模型，阐述太平人寿实行成长型战略和差异化战略的必然性。
第三部分:提升太平人寿战略实施中的核心竞争力。这部分以企业资源基
础理论、企业能力理论和资源杠杆战略理论为框架，探讨太平人寿核心竞争力
的来源和创造消费者剩余的途径。太平人寿的核心竞争力的组成要素有二:合
作和创新，其培育途径有:合作、整合、专注、积累、创新、平衡和企业文化。
第四部分:太平人寿战略实施中应注意的问题。笔者在认真分析太平人寿
成功经验时，注意到一些亚待解决的四个问题，这对保持该公司的动态竞争优
势，具有至关重要的作用。
关键词:发展战略核心竞争力太平人寿
一一︸口前
第一部分太平人寿简介····································
1.1历史沿革···················，································
1.2公司的经营现状···········································
1.2.1公司的目标···············································
1.2.2公司的经营理念·····，·················，·················
1.2.3公司的组织架构·········································
1.2.4人员结构·································，················
1，2.5核心产品与技术·········································
1.3股权构成和股东简介·····································
1.3.1股权构成··················································
1.3.2股东简介··················································
1.4太平人寿复业后的经营业绩····························
1.4.1太平的复业筹备·········································
1.4.2太平人寿组织机构发展构架···························
1.4.3太平人寿复业经营后的业绩··························
第二部分太平人寿发展战略的选择·····················
2.]复业经营的背景实证分析·······························
2.1.1建立PEST分析模型···································
2.1.2政治法律环境分析····································
2.1.3社会文化环境的实证分析·····························
2.1.4经济环境的实证分析···································
2.2寿险业的产业环境分析··································
2.2.1改进的波特六种力量分析模型·······················
2.22潜在进人者···············································
2.2.3现有企业之间的竞争···································
2.2.4替代品·····················································
2.2.5消费者合供应商的力量···，····························
2.2.6利益相关者的影响·····································
2.2.7结论························································
2.2.8寿险业的市场结构······································
2.3中国寿险业一巨大的潜力·················，·············
2.3.1中国经济稳定高速发展态势··························
2.3.2中国寿险业的巨大增长空间给太平的吸引力·····
2.4太平人寿的发展战略分析模型·························
2.4.1SWOT分析模型··········································
2.4.2GE矩阵分析模型········································-..
摘要
太平人寿复业经营虽晚，但发展极为迅速，己成为中国寿险市场中增长最
快的保险公司。其成功的关键在于太平人寿根据内外部环境选择了合适的成长
战略，不断培育自身独特的核心竞争能力。本文运用经济学和战略管理的相关
理论，从实证研究的角度，对太平人寿的战略和核心竞争力进行较系统的研究
和剖析，从中得出一些对中小企业具有借鉴意义的启示。本文的创新点主要有:
(l)采用改进的波特六种力量分析模型，进行产业环境分析;(2)在战略和
核心竞争力分析中，引进了全新的资源杠杆理论。全文共分四部分。
第一部分:太平人寿简介。介绍了太平的历史、现状、股权构成以及复业
经营不到一年的经营业绩。
第二部分:太平人寿发展战略的选择。首先，建立了PEST模型，对外部
经济环境、政治法律环境和文化环境以及寿险业的发展趋势进行了实证研究。
随后，运用迈克尔.波特的竞争理论，对太平人寿的产业环境进行了分析，并运
用赫弗因德指数分析了寿险业的市场结构，在此基础上，依据SwOT模型和
GE矩阵模型，阐述太平人寿实行成长型战略和差异化战略的必然性。
第三部分:提升太平人寿战略实施中的核心竞争力。这部分以企业资源基
础理论、企业能力理论和资源杠杆战略理论为框架，探讨太平人寿核心竞争力
的来源和创造消费者剩余的途径。太平人寿的核心竞争力的组成要素有二:合
作和创新，其培育途径有:合作、整合、专注、积累、创新、平衡和企业文化。
第四部分:太平人寿战略实施中应注意的问题。笔者在认真分析太平人寿
成功经验时，注意到一些亚待解决的四个问题，这对保持该公司的动态竞争优
势，具有至关重要的作用。
关键词:发展战略核心竞争力太平人寿
一一︸口前
第一部分太平人寿简介····································
1.1历史沿革···················，································
1.2公司的经营现状···········································
1.2.1公司的目标···············································
1.2.2公司的经营理念·····，·················，·················
1.2.3公司的组织架构·········································
1.2.4人员结构·································，················
1，2.5核心产品与技术·········································
1.3股权构成和股东简介·····································
1.3.1股权构成··················································
1.3.2股东简介··················································
1.4太平人寿复业后的经营业绩····························
1.4.1太平的复业筹备·········································
1.4.2太平人寿组织机构发展构架···························
1.4.3太平人寿复业经营后的业绩··························
第二部分太平人寿发展战略的选择·····················
2.]复业经营的背景实证分析·······························
2.1.1建立PEST分析模型···································
2.1.2政治法律环境分析····································
2.1.3社会文化环境的实证分析·····························
2.1.4经济环境的实证分析···································
2.2寿险业的产业环境分析··································
2.2.1改进的波特六种力量分析模型·······················
2.22潜在进人者···············································
2.2.3现有企业之间的竞争···································
2.2.4替代品·····················································
2.2.5消费者合供应商的力量···，····························
2.2.6利益相关者的影响·····································
2.2.7结论························································
2.2.8寿险业的市场结构······································
2.3中国寿险业一巨大的潜力·················，·············
2.3.1中国经济稳定高速发展态势··························
2.3.2中国寿险业的巨大增长空间给太平的吸引力·····
2.4太平人寿的发展战略分析模型·························
2.4.1SWOT分析模型··········································
2.4.2GE矩阵分析模型········································-..
