全程供应链下现代卖场采购与销售策略研究（53页）.rar
全程供应链下现代卖场采购与销售策略研究（53页）,摘要 本文从零售企业产业价值链分析入手，在认真分析现代卖场采购、内部运营、销售等行为动因的基础上，在采购策略制定与执行效果和销售策略制定与执行效果及其对整个企业价值链实现过程中所起作用的层面上对国内企业与国际领先企业之间的区别作了详细的比较。 在认真分析现代卖场价值链的基础上，详尽准确阐述了满足市场竞争要求、符合零售企...
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内容介绍
原文档由会员 白痴学东西 发布
摘 要
本文从零售企业产业价值链分析入手，在认真分析现代卖场采购、内部
运营、销售等行为动因的基础上，在采购策略制定与执行效果和销售策略制
定与执行效果及其对整个企业价值链实现过程中所起作用的层面上对国内企
业与国际领先企业之间的区别作了详细的比较。
在认真分析现代卖场价值链的基础上，详尽准确阐述了满足市场竞争要
求、符合零售企业未来发展趋势的以现代卖场为核心的全程供应链的特点与
设计原则，以此为依据运用平衡性分析理论构建出以现代卖场为核心的全程
供应链。
通过对全程供应链的公平性分析，建立全程供应链各节点之间合作博弈
模型，并以此为基础详细分析了现代卖场经营过程中各参与方与经营者之间
的关系，进而提出基于公平性的全程供应链一体化解决对策。
以实现以现代卖场为核心的全程供应链一体化为基础，着重针对现代卖
场的采购与销售环节作深入的研究与探讨。在进行现代卖场传统采购与销售
策略和运作模式分析之后，运用动态规划方法和神经网络建立相应的满足市
场竞争要求、符合未来发展趋势的策略制定模型。运用遗传算法对该模型的
求解过程作认真详细的描述，并以此为依据详细阐述了相应的采购与销售策
略和解决对策。
在进行详细的理论探讨分析之后，认真制定出现代卖场采购与销售策略，
并结合案例对实际应用作详细分析。
关键词:产业价值链;全程供应链;公平性分析;遗传算法。
第1章绪论······························································
1.1问题提出···················································
1.2国内外现状···················································
1.2.1国内现状············································
1.2.2国外现状············································
第2章现代卖场价值链分析················...······················
2.1产业价值链与微笑曲线···································
2.2采购价值链分析············································
2.2.1国内传统采购模式································
2·2·2现代采购模式·······································
2.2.3国内传统采购模式与现代采购模式比较·····
2·3销售价值链分析············································
2.3.1我国传统销售价值链特点························
2.3.2现代销售价值链特点·····························
2.4现代卖场价值链评估·······································
第3章现代卖场全程供应链设计及其公平性分析············
3.1现代卖场全程供应链设计·································
3.Ll现代供应链的特点·······························
3.1.2现代卖场供应链设计·······························
3.1.2现代卖场供应链说明······························
3.2现代卖场全程供应链公平性分析························
3.2.1各链节间的公平性分析···························
3.2.2链节内的公平性分析······························
3.3基于公平性下的现代卖场供应链一体化对策·······
第4章现代卖场采购策略设计与分析···························
4.1传统的采购策略及供应商选择模型············……”
4.1.1传统采购策略·····································
4.1.2传统的供应商选择······························
4.2现代卖场采购策略及供应商选择模型··················
4.2.1现代卖场采购与消费者购买分析················
4.2.2模型设想与建构····································
4.2.3模型求解及其优化·································
4.2.4模型分析·············································
4.3采购对策······················································
第5章现代卖场销售策略设计与分析···························
5.1现代卖场销售策略设计角度分析························
5.2销售决策······························，·······················
5.2.1目标市场决策····································
5.2.2货色搭配决策·······································
5.2.3服务与购买气氛决策······························
5.2.4价格决策..
本文从零售企业产业价值链分析入手，在认真分析现代卖场采购、内部
运营、销售等行为动因的基础上，在采购策略制定与执行效果和销售策略制
定与执行效果及其对整个企业价值链实现过程中所起作用的层面上对国内企
业与国际领先企业之间的区别作了详细的比较。
在认真分析现代卖场价值链的基础上，详尽准确阐述了满足市场竞争要
求、符合零售企业未来发展趋势的以现代卖场为核心的全程供应链的特点与
设计原则，以此为依据运用平衡性分析理论构建出以现代卖场为核心的全程
供应链。
通过对全程供应链的公平性分析，建立全程供应链各节点之间合作博弈
模型，并以此为基础详细分析了现代卖场经营过程中各参与方与经营者之间
的关系，进而提出基于公平性的全程供应链一体化解决对策。
以实现以现代卖场为核心的全程供应链一体化为基础，着重针对现代卖
场的采购与销售环节作深入的研究与探讨。在进行现代卖场传统采购与销售
策略和运作模式分析之后，运用动态规划方法和神经网络建立相应的满足市
场竞争要求、符合未来发展趋势的策略制定模型。运用遗传算法对该模型的
求解过程作认真详细的描述，并以此为依据详细阐述了相应的采购与销售策
略和解决对策。
在进行详细的理论探讨分析之后，认真制定出现代卖场采购与销售策略，
并结合案例对实际应用作详细分析。
关键词:产业价值链;全程供应链;公平性分析;遗传算法。
第1章绪论······························································
1.1问题提出···················································
1.2国内外现状···················································
1.2.1国内现状············································
1.2.2国外现状············································
第2章现代卖场价值链分析················...······················
2.1产业价值链与微笑曲线···································
2.2采购价值链分析············································
2.2.1国内传统采购模式································
2·2·2现代采购模式·······································
2.2.3国内传统采购模式与现代采购模式比较·····
2·3销售价值链分析············································
2.3.1我国传统销售价值链特点························
2.3.2现代销售价值链特点·····························
2.4现代卖场价值链评估·······································
第3章现代卖场全程供应链设计及其公平性分析············
3.1现代卖场全程供应链设计·································
3.Ll现代供应链的特点·······························
3.1.2现代卖场供应链设计·······························
3.1.2现代卖场供应链说明······························
3.2现代卖场全程供应链公平性分析························
3.2.1各链节间的公平性分析···························
3.2.2链节内的公平性分析······························
3.3基于公平性下的现代卖场供应链一体化对策·······
第4章现代卖场采购策略设计与分析···························
4.1传统的采购策略及供应商选择模型············……”
4.1.1传统采购策略·····································
4.1.2传统的供应商选择······························
4.2现代卖场采购策略及供应商选择模型··················
4.2.1现代卖场采购与消费者购买分析················
4.2.2模型设想与建构····································
4.2.3模型求解及其优化·································
4.2.4模型分析·············································
4.3采购对策······················································
第5章现代卖场销售策略设计与分析···························
5.1现代卖场销售策略设计角度分析························
5.2销售决策······························，·······················
5.2.1目标市场决策····································
5.2.2货色搭配决策·······································
5.2.3服务与购买气氛决策······························
5.2.4价格决策..
