贺源源毕业设计房地产可行性研究.doc

摘    要
房地产可行性研究是在房地产项目投资决策前，对拟开发项目在技术经济社会三方面的可行性进行论证、研究、评价，对开发方案进行认真仔细的经济分析，对未来的收益进行科学的预测，并且对拟开发项目的技术先进性、经济合理性、适用性、建设的必要性和可行性进行全面分析和综合评价，针对拟投资项目该如何投资建设得出较科学的意见，为项目投资决策提供科学的依据。
本文通过对“衡水市区和平路路南、育才街以东”地段的可行性研究，结合该地段地理位置，与周边已经开盘的小区对比优势与劣势，确定小区的最佳开发方式，最终形成了一份完整的地价报价的可行性研究报告。
根据以上的分析，得出以下结论：若土地报价在4900万元—7000万元的范围内就可获得30%以上利润率，如果高于7000万，所得的利润率低于30%，该地块就可考虑退出竞买

关键词：市场分析；项目定位；成本估算；报价方案

 
Bidders " South Road, Heping Road, Hengshui City, Yucai Street east " Lot of feasibility study report

Abstract
Feasibility study of real estate investment decision in real estate before, on the proposed economic and social development projects in three areas of technology to demonstrate the feasibility study, eva luation, development of programs carefully to the economic analysis of future earnings for scientific projections, and proposed development projects on advanced technology, economic rationality, the applicability of the necessity and feasibility of building a comprehensive analysis and eva luation for the proposed investment and construction investment projects how to draw more scientific advice for project to provide a scientific basis for investment decisions.
    Based on the "South Road, Heping Road, Hengshui City, Yucai Street east " lot of feasibility studies, combined with the lot location, and the surrounding area has been the opening of the advantages and disadvantages compared to determine the best community development approach, and ultimately the formation of offer a complete feasibility study land.
Based on the above analysis, the following conclusions: If the land purchase in the range of 56 million yuan -76 million more than 30% can be obtained within the margins, if more than 76 million, the profit margin from less than 30% of the land can consider withdrawing from the bidding block

Keywords: market analysis; project location; cost estimates; Quotation
 
目    录
摘    要 I
Abstract II
一、可行性研究的文献综述 1
(一)可行性研究的背景 1
(二)房地产开发项目可行性研究的概念 1
(三)可行性研究的国外发展研究状况 1
(五)可行性研究的意义 5
二、项目概况及开发企业简介 6
(一)项目概况 6
(二)项目周边环境 7
(三）开发公司简介 7
三、市场分析 8
(一) 衡水市概况 8
(二）衡水市房地产市场现状 9
(三）衡水市未来房地产发展前景预测 9
四、项目开发设想 11
(一)概述 11
(二)最佳开发方式 11
1.开发方案 11
2.小区规划方案 12
3.小区规划方案总平面图 14
五、销售收入计算 15
(一) 销售预测 15
(二) 房屋定价依据 15
1.周边四宗近期开盘房地产基本情况 15
2.价格定位 16
3.销售收入 17
六、成本分析 18
(一)技术经济指标 18
(二)项目总成本分析 18
1.基本造价 18
2.政府及职能性收费 19
3.预备费 20
4.项目相关费用 21
5.项目总成本 21
七、报价方案分析 23
(一)拍卖底价基础上的经济分析 23
(二)土地的报价方案 24
八、资金筹措 25
(一)资金筹措方案 25
(二)资金使用计划 25
九、风险分析及防范 26
(一)市场风险 26
(二)政策风险 26
(三)其它风险 26
结  论 27
参考文献 28
致    谢 29