telemarketing skills电话营销的技巧.doc
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telemarketing skills电话营销的技巧,telemarketing skills电话营销的技巧本文共计12页，1.5万字符abstract: along with the competitive development of the global economy, having access to the information at an early ti...
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Telemarketing Skills电话营销的技巧
本文共计12页，1.5万字符
Abstract: Along with the competitive development of the global economy, having access to the information at an early time is the main reason welcomed by the telemarketing mode. As a mean of marketing, telemarketing can enable the company to transfer the information to the target customer quickly in a short time. At the same time it can benefit the user to receive the information timely. But using this telephone mode's cost is lower than others. You use the telephone to directly to connect to the user and communicate with them. It shows it is customer-oriented and the feature between the interaction of the company and customers. I mainly introduce the meaning and tactics of telemarketing in my paper. I hope my paper will offer some help for the people engage in this job.
Key words：marketing, telemarketing, target customer, information , tactics
摘 要：随着全球经济的激烈发展，可及时获知信息是电话营销模式受欢迎的主要原因。作为一种营销手段，电话销售能使企业在一定的时间内，快速地将信息传递给目标客户，同时也有利于用户及时地获知信息。而使用电话营销这种主动模式，往往比其他推销成本要低得多，直接使用电话就可以与用户一对一交流沟通，它体现了以客户为出发点及企业和客户不断交互的特点。在我的这篇论文里，我着重介绍了电话营销的含义以及技巧。我希望我的论文能对那些打算从事此方面工作的人员有所帮助。
关键字：营销, 电话销售, 目标客户, 信息,技巧
Outline:
Ⅰ. Introduce the meaning of marketing and purpose briefly
Ⅱ. Reasons for using Telemarketing
A．Theoretically
B．Actually
Ⅲ. Enterprise benefits from the telemarketing
A．Promptly grasp customer needs
B．Increase revenues
C．Protect their relationship with customers.
Ⅳ.Telemarketing skills
A．Determining the target customers
B．Make effective preparations for sales
1．Clear about the purpose of calling customer
2．Clear about the goal
3．Necessary questions to achieve our goals
4．Imagine the questions that customers may ask in call and
prepare for it
C．Make striking prologue
D．Obtain the confidence of the customers
E．Cut in the theme quickly
F． Achieve marketing purposes
Ⅴ.Conclusion
Telemarketing Skills
Ⅰ. Introduce the meaning of marketing
Marketing is the process of the planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.----According to Official definition of marketing by American Marketing Association . Marketing must not be understood in the old sense of making a sale—“telling and selling ’’—but in the new sense of discovering and Bibliography：
1．冯章，《电话营销》，中国经济出版社，2005.1
2．丁之茵，《实用电话营销技巧》， 中国劳动社会保障出版社，2003.7
3．张照禄，曾国安，《谈判与推销技巧》， 西南财经大学出版社，2007.5
4．王孝明，《推销实战技巧》，经济管理出版社， 2004.7
5．许楠，藤美荣，《市场营销英语》，首都济济贸易大学出版社，2003.2
6．伍耿新，《应用英语丛书》，外语教学与研究出版社，1996.5
本文共计12页，1.5万字符
Abstract: Along with the competitive development of the global economy, having access to the information at an early time is the main reason welcomed by the telemarketing mode. As a mean of marketing, telemarketing can enable the company to transfer the information to the target customer quickly in a short time. At the same time it can benefit the user to receive the information timely. But using this telephone mode's cost is lower than others. You use the telephone to directly to connect to the user and communicate with them. It shows it is customer-oriented and the feature between the interaction of the company and customers. I mainly introduce the meaning and tactics of telemarketing in my paper. I hope my paper will offer some help for the people engage in this job.
Key words：marketing, telemarketing, target customer, information , tactics
摘 要：随着全球经济的激烈发展，可及时获知信息是电话营销模式受欢迎的主要原因。作为一种营销手段，电话销售能使企业在一定的时间内，快速地将信息传递给目标客户，同时也有利于用户及时地获知信息。而使用电话营销这种主动模式，往往比其他推销成本要低得多，直接使用电话就可以与用户一对一交流沟通，它体现了以客户为出发点及企业和客户不断交互的特点。在我的这篇论文里，我着重介绍了电话营销的含义以及技巧。我希望我的论文能对那些打算从事此方面工作的人员有所帮助。
关键字：营销, 电话销售, 目标客户, 信息,技巧
Outline:
Ⅰ. Introduce the meaning of marketing and purpose briefly
Ⅱ. Reasons for using Telemarketing
A．Theoretically
B．Actually
Ⅲ. Enterprise benefits from the telemarketing
A．Promptly grasp customer needs
B．Increase revenues
C．Protect their relationship with customers.
Ⅳ.Telemarketing skills
A．Determining the target customers
B．Make effective preparations for sales
1．Clear about the purpose of calling customer
2．Clear about the goal
3．Necessary questions to achieve our goals
4．Imagine the questions that customers may ask in call and
prepare for it
C．Make striking prologue
D．Obtain the confidence of the customers
E．Cut in the theme quickly
F． Achieve marketing purposes
Ⅴ.Conclusion
Telemarketing Skills
Ⅰ. Introduce the meaning of marketing
Marketing is the process of the planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.----According to Official definition of marketing by American Marketing Association . Marketing must not be understood in the old sense of making a sale—“telling and selling ’’—but in the new sense of discovering and Bibliography：
1．冯章，《电话营销》，中国经济出版社，2005.1
2．丁之茵，《实用电话营销技巧》， 中国劳动社会保障出版社，2003.7
3．张照禄，曾国安，《谈判与推销技巧》， 西南财经大学出版社，2007.5
4．王孝明，《推销实战技巧》，经济管理出版社， 2004.7
5．许楠，藤美荣，《市场营销英语》，首都济济贸易大学出版社，2003.2
6．伍耿新，《应用英语丛书》，外语教学与研究出版社，1996.5
