中式快餐企业核心竞争力建设的研究.doc
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中式快餐企业核心竞争力建设的研究,1.3万字 17页摘要：随着社会生活节奏的不断加快，快餐市场取得了迅速的发展，但从整个快餐行业发展水平来看，西式快餐比中式快餐有着明显的优势。西式快餐之所以能有明显的优势，是因为西式快餐通过多年的发展已经具备了核心竞争力。中式快餐要想在快餐市场中占据一定的优势，或具有一定的竞争力，必须培...
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中式快餐企业核心竞争力建设的研究
1.3万字 17页
摘要：
随着社会生活节奏的不断加快，快餐市场取得了迅速的发展，但从整个快餐行业发展水平来看，西式快餐比中式快餐有着明显的优势。西式快餐之所以能有明显的优势，是因为西式快餐通过多年的发展已经具备了核心竞争力。中式快餐要想在快餐市场中占据一定的优势，或具有一定的竞争力，必须培养自己的核心竞争力。本文将用现代企业管理思想注入到中式快餐企业中，改进中式快餐企业的传统模式，目的是使中式快餐企业实现现代化管理，拥有自己的快餐企业特色，提高竞争力，从而建立起自己的核心竞争力。
关键词：中式快餐；核心竞争力；建设
The study on the core competence establishing of Chinese fast food enterprises
Abstract: With the accelerating social life tempo, fast food market has obtained rapid development. But in terms of the fast food industry development level, Western-style fast food has obvious advantages than Chinese fast food. The reason for Western-style fast food having a distinct advantage is that the Western-style fast food has had their core competitiveness after the years of development. In order to gain certain advantages, or have certain competitiveness in the fast food market, Chinese fast food must develop their own core competitiveness. This article will use the theory of modern enterprise management, combing our fast-food enterprises development status quo, and set forth solutions to improve our fast food traditional model, aiming to make our fast food enterprises achieve modern management, and form their own characteristics in fast-food enterprises, enhance their competitiveness, thus build up their core competitiveness.
Key words: Chinese fast food; Core competitive power; establishment
目 录
摘要 1
ABSTRACT 1
引言 2
1理论综述与概念界定 3
1.1理论综述 3
1.2概念界定 3
2中式快餐发展的现状及问题 5
2.1中式快餐管理的问题 6
2.2中式快餐技术的问题 6
2.3中式快餐营销的问题 6
2.4中式快餐饮食差异的问题 7
3中式快餐与西式快餐的比较分析 7
3.1中西式快餐的品牌差异 7
3.2中西式快餐的服务差异 8
3.3中西式快餐的文化差异 8
3.4中西式快餐的技术差异 8
4中式快餐企业核心竞争力的因素分析 8
4.1生产技术因素分析 8
4.2人力资源因素分析 9
4.3企业品牌因素分析 9
4.4企业文化因素分析 10
5中式快餐企业核心竞争力建设的措施 10
5.1核心生产技术的建设 10
5.2人力资源合理配置 12
5.3品牌竞争力的建设 13
5.4企业文化竞争力的建设 14
结论 15
参考文献 16
致谢 16
1.3万字 17页
摘要：
随着社会生活节奏的不断加快，快餐市场取得了迅速的发展，但从整个快餐行业发展水平来看，西式快餐比中式快餐有着明显的优势。西式快餐之所以能有明显的优势，是因为西式快餐通过多年的发展已经具备了核心竞争力。中式快餐要想在快餐市场中占据一定的优势，或具有一定的竞争力，必须培养自己的核心竞争力。本文将用现代企业管理思想注入到中式快餐企业中，改进中式快餐企业的传统模式，目的是使中式快餐企业实现现代化管理，拥有自己的快餐企业特色，提高竞争力，从而建立起自己的核心竞争力。
关键词：中式快餐；核心竞争力；建设
The study on the core competence establishing of Chinese fast food enterprises
Abstract: With the accelerating social life tempo, fast food market has obtained rapid development. But in terms of the fast food industry development level, Western-style fast food has obvious advantages than Chinese fast food. The reason for Western-style fast food having a distinct advantage is that the Western-style fast food has had their core competitiveness after the years of development. In order to gain certain advantages, or have certain competitiveness in the fast food market, Chinese fast food must develop their own core competitiveness. This article will use the theory of modern enterprise management, combing our fast-food enterprises development status quo, and set forth solutions to improve our fast food traditional model, aiming to make our fast food enterprises achieve modern management, and form their own characteristics in fast-food enterprises, enhance their competitiveness, thus build up their core competitiveness.
Key words: Chinese fast food; Core competitive power; establishment
目 录
摘要 1
ABSTRACT 1
引言 2
1理论综述与概念界定 3
1.1理论综述 3
1.2概念界定 3
2中式快餐发展的现状及问题 5
2.1中式快餐管理的问题 6
2.2中式快餐技术的问题 6
2.3中式快餐营销的问题 6
2.4中式快餐饮食差异的问题 7
3中式快餐与西式快餐的比较分析 7
3.1中西式快餐的品牌差异 7
3.2中西式快餐的服务差异 8
3.3中西式快餐的文化差异 8
3.4中西式快餐的技术差异 8
4中式快餐企业核心竞争力的因素分析 8
4.1生产技术因素分析 8
4.2人力资源因素分析 9
4.3企业品牌因素分析 9
4.4企业文化因素分析 10
5中式快餐企业核心竞争力建设的措施 10
5.1核心生产技术的建设 10
5.2人力资源合理配置 12
5.3品牌竞争力的建设 13
5.4企业文化竞争力的建设 14
结论 15
参考文献 16
致谢 16
