毕业论文 关于团购网如何获得用户信任的研究.doc
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毕业论文 关于团购网如何获得用户信任的研究,[摘 要] 美国的groupon 红红火火，取得了很大的成功，这边国内模仿它的团购网已呈现出“千团大战”的局面。团购网站的进入门槛低，造成市场上的网络团购网站参差不齐，出现了大量的“ 个人团购网站”。近来网络媒体上陆续曝出网民遭遇网络团购诈骗、质量难保、信息泄露等新闻，很多团购网站在消费者的心中也留下了极坏的口碑，致使...
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the research of team buying website how to win users trust Abstract£ºSince team buying website of Groupon flourishing, and getting a great success in Ameica, thousands of website at home itimate it. Because the doorsill for the team buying is rather low, which makes those kind of website emerged in the market have very different condition. Even there are lots of personal team buying websites exsit. And nowadays Internet medium reported that some team buying websites defrauded money, sold inferior goods, let out customers private information. Many team buying websites left a bad reputation in customers mind, which makes many customers can¡¯t believe Internet team buying easily, and badly influences the development of team buying websites at home. This paper will illuminates Internet team buying and related concepts and intrroduce common types of Internet team buying and trust crisis forms. And then analyse reasons from point of view of merchant, authentication, payment terms ,laws and statutes. Eventually, this paper will give Yilingtuan as an example to dicuss how to win users trust at all levels, aiming to provide a reference for the development of Internet team buying at home.
Keywords: Internet team buying team buying websites trust crisis
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the research of team buying website how to win users trust Abstract£ºSince team buying website of Groupon flourishing, and getting a great success in Ameica, thousands of website at home itimate it. Because the doorsill for the team buying is rather low, which makes those kind of website emerged in the market have very different condition. Even there are lots of personal team buying websites exsit. And nowadays Internet medium reported that some team buying websites defrauded money, sold inferior goods, let out customers private information. Many team buying websites left a bad reputation in customers mind, which makes many customers can¡¯t believe Internet team buying easily, and badly influences the development of team buying websites at home. This paper will illuminates Internet team buying and related concepts and intrroduce common types of Internet team buying and trust crisis forms. And then analyse reasons from point of view of merchant, authentication, payment terms ,laws and statutes. Eventually, this paper will give Yilingtuan as an example to dicuss how to win users trust at all levels, aiming to provide a reference for the development of Internet team buying at home.
Keywords: Internet team buying team buying websites trust crisis
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