云南红酒庄体验旅游对策研究.doc

云南红酒庄体验旅游对策研究

摘要:当前旅游正从一种主要是休息、娱乐或观光活动转向一种生活方式的提高或者追求，正在日益成为一种个人发展以及生活方式形成的途径。作为葡萄酒与旅游自然的结合，酒庄旅游在国外已经有了一定程度的发展，形成一定的规模，在国内主要的葡萄产区也有一定程度的发展，比如，烟台张裕爱斐堡、卡斯特酒庄旅游的发展。在云南弥勒，200多年前的传教士从法国引进了葡萄种子，云南得天独厚的高原气候，给予泊来的葡萄树种最佳的生长环境，此地有独一无二的“玫瑰蜜”品种。云南的葡萄酒产业也随之发展起来。随着葡萄酒产业的发展，酒庄旅游也在发展中形成了一种新的旅游形态。本文在对酒庄旅游概念深入了解的基础上，结合云南省酒庄旅游和云南红酒庄旅游的发展现状，进一步分析云南红酒庄旅游发展中存在的问题，并给出相应的解决方案。
关键词：云南红  酒庄  葡萄酒  旅游

Abstract:The current tourism is from a major is to rest, entertainment or tourism activities to a way of life or improve pursuit, are increasingly become a personal development and way of life of the formation of the way. As with the combination of wine tourism nature, chateau tourism in foreign countries already have some degree of development, form a certain scale, in the domestic main grape-farming district also have some degree of development, for example, yantai, which ZhangYuAi castle, the development of tourism firms winery. In yunnan maitreya, 200 years ago in the French missionaries introduced grape seed, yunnan unique plateau climate, give the best grapes tabor tree growth environment, there are unique "rose honey" variety. Yunnan's wine industry is then developed. Along with the wine industry development, chateau tourism also in developing into a new tourism form. This paper chateau tour concept the basis of deep understanding, combined with the winery in yunnan province and yunnan tourism red wine tourism development present situation of zhuang, further analysis yunnan red wine tourism zhuang problems existing in the development, and gives corresponding solutions.
Key words: Yunnan red, Wine,Chateau，Chateau tourism