浅析晨光电缆行业之路.doc

浅析晨光电缆行业之路

摘要
电力行业长期以来作为我国的支柱产业，在国民经济中占据着重要的地位。本文主要介绍浙江平湖晨光电缆公司的发展历程，通过成长慢慢的走向成熟，对浙江平湖晨光电缆业的发展做出分析，共五个章节，第一个章节介绍平湖电缆的发展史；第二个章节介绍了平湖电缆业的现状；第三个章节介绍平湖电缆业的营销渠道；第四章重点分析了我国未来电缆市场的主力市场；第五个章节简单分析了我国电缆本身的发展方向。
关键词：电缆、营销渠道、市场

Abstract
Electric power industry for a long time as a pillar industry in China, occupies an important place in the national economy。This article mainly introduces the evolution of Zhejiang Pinghu morning cable companies through growth slowly matures, Pinghu, Zhejiang morning analysis to the development of the cable industry, a total of five chapters, the first chapter describes the history of Pinghu cable。This article mainly introduces the evolution of Zhejiang Pinghu morning cable companies through growth slowly matures, Pinghu, Zhejiang morning analysis to the development of the cable industry, a total of five chapters, the first chapter describes the history of Pinghu cable，The second chapter describes the status of Pinghu cable industry; Pinghu, the third chapter of the cable industry marketing channels；The fourth chapter focused on analysis of the main markets of the future cable market in China; Simple fifth chapter analyzes the development direction of the cable itself.
Key words: cable, marketing channels, marketing
 

目    录
摘要…………………………………………………………………………….1
Abstract……………………………………………………………………….2
引言……………………………………………………………………………6
第一章   概述…………………………………………………………………7
1.1晨光电缆的简介……………………………………………………7
1.2晨光电缆的主要产业及用途………………………………………7
第二章   晨光电缆的营销渠道……………………………………………8
2.1中国电缆业的现状……………………………………………………8
2.2晨光电缆发展历程……………………………………………………8
第三章电缆市场发展…………………………………………………………9
3.1市场发展战略…………………………………………………………9
3.2发展前景………………………………………………………………9
3.3电缆业发展问题………………………………………………………10
结论…………………………………………………………………………11
参考文献……………………………………………………………………13
致谢…………………………………………………………………………14
附录…………………………………………………………………………16