基于价值链管理.doc
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基于价值链管理,摘 要物流园区作为一种新型的物流结点，可以实现物流服务的集约化与规模化。我国物流园区经历十余年的发展，在提高物流运营效率、提升工商企业竞争力以及推动地区经济协调发展方面发挥着重要作用，取得的成就有目共睹。但是目前我国物流园区呈现出高开发量与高空置率并存的非理性发展状态，物流园区的整体运营情况不理想，运营中暴露出许多问题...
内容介绍
此文档由会员 违规屏蔽12 发布
摘 要
物流园区作为一种新型的物流结点，可以实现物流服务的集约化与规模化。我国物流园区经历十余年的发展，在提高物流运营效率、提升工商企业竞争力以及推动地区经济协调发展方面发挥着重要作用，取得的成就有目共睹。但是目前我国物流园区呈现出高开发量与高空置率并存的非理性发展状态，物流园区的整体运营情况不理想，运营中暴露出许多问题，全国物流园区的空置率达60%，对处于起步阶段的我国物流业来说，是一种非常严重的发展制约以及社会资源的浪费。
本文基于价值链理论对物流园区的运营模式进行了研究。首先对我国物流园区的运营现状、开发特点及存在的问题进行了分析。其次对物流园区涉及的政府、开发主体、经营管理方、入驻方和园区外物流需求者五类主体的关系和价值驱动因素进行详细分析，明确了物流园区的价值创造与实现过程，以此为基础构建了物流园区的价值链，提出了物流园区价值链是物流园区开发主体价值链和物流企业价值链融合后形成的物流产业发展链。借助价值链管理的思想，提出了物流园区运营的管理方法。再次以物流园区价值链分析与管理为基础，结合物流园区运营中存在的问题，构建了物流园区的运营模式，即物流园区的订单开发模式和商业卖场经营模式，并提出了物流园区开发主体和经营管理主体在合作中，可以采取利润分成的合作方式，以此提高物流园区的经营管理效率。最后通过传化物流基地，对本文研究思想进行了例证。
本文的创新点主要体现在：将价值链理论与物流园区运营管理相结合，构造了物流园区的价值链，并以物流园区价值链的分析与管理为基础，提出了价值链管理下的物流园区运营模式。在物流园区开发过程中实施订单开发模式，提高物流园区定位的准确性和入驻率，物流园区经营阶段运用商业卖场经营模式，通过统一规范的管理，帮助入驻物流企业及其客户创造价值的同时挖掘物流园区的经营价值，推动物流园区盈利向多项增值服务方向拓展，实现物流园区利益相关主体的价值，并形成物流园区的核心竞争力。
关键词：物流园区；价值链；运营管理；订单开发模式；商业卖场经营模式
Abstract
As a new kind of logistics nodes, Logistics Park can achieve large-scale and intensive logistics services. Our logistics park experiences more than 10 years’ development and plays a significant role in improving logistics operation efficiency, industrial and business enterprise competitiveness and promoting regional economic development. But now our logistics park shows the irrational development condition- high back hurriedly and high vacancy rate. Many problems in the operation of logistics park are disposed. The national vacancy rate of logistics park even reaches 60%. To the starting step of our logistics industry, it is a kind of serious development restriction and social waste of resources.
Based on the value chain theory，this paper studies the operating mode of logistics park. First operating status, development characteristics and existing problems of our country’s logistics park are analyzed. Then the relationship and value driving factors of the government, development principal part, administrative department of logistics park, settled enterprises and other parts, and logistics customers outside, all the five kinds of main bodies involved in logistics park are analyzed. The logistic park's value creation and realization process are cleared. Based on the above, the value chain of the logistic park is constructed. The value of logistics park is logistics industry development chain, defined as the integration of logistics development subject value chain and logistics enterprises value-chain. From the point of view of operation and management of logistics park, operating methods of logistics park management are put forward under the theory of the value chain management. Finally on the basis of the value chain analysis and management and the existent problems in the operation, logistic park's operation mode- order mode and shopping mall management mode, and at the same time the employment of the profit cooperation way to improve the management efficiency of logistics park are put forward. At last the thinkings of the article are exemplified by the Chuanhua logistics base.
Innovation points of this paper embody in: the value chain theory and logistics park operating management are combined to construct logistics park value chain. This paper puts forward the operating mode under the value chain management of logistics park on the basis of the analysis and management of the logistics park value chain, order mode under the process of logistics park development to improve logistics park positioning accuracy and occupancy rate, and shopping mall management mode to help logistics enterprise and its customers create value and also logistics park business value, and promote the multiple-direction of value-added services development thus realize the interests and core competitiveness of the logistic park.
Keywords: logistics park; value chain; operating management; order mode; shopping mall management mode
目 录
摘 要 I
Abstract II
第1章 绪 论 1
1.1研究背景及意义 1
1.2国内外研究现状 2
1.2.1物流园区的国内外研究现状 2
1.2.2价值链管理理论的国内外研究现状 6
1.2.3国内外研究现状小结 7
1.3研究内容、方法及创新点 8
1.3.1论文的研究内容 8
1.3.2论文的研究方法 9
1.3.3论文的创新..
物流园区作为一种新型的物流结点，可以实现物流服务的集约化与规模化。我国物流园区经历十余年的发展，在提高物流运营效率、提升工商企业竞争力以及推动地区经济协调发展方面发挥着重要作用，取得的成就有目共睹。但是目前我国物流园区呈现出高开发量与高空置率并存的非理性发展状态，物流园区的整体运营情况不理想，运营中暴露出许多问题，全国物流园区的空置率达60%，对处于起步阶段的我国物流业来说，是一种非常严重的发展制约以及社会资源的浪费。
本文基于价值链理论对物流园区的运营模式进行了研究。首先对我国物流园区的运营现状、开发特点及存在的问题进行了分析。其次对物流园区涉及的政府、开发主体、经营管理方、入驻方和园区外物流需求者五类主体的关系和价值驱动因素进行详细分析，明确了物流园区的价值创造与实现过程，以此为基础构建了物流园区的价值链，提出了物流园区价值链是物流园区开发主体价值链和物流企业价值链融合后形成的物流产业发展链。借助价值链管理的思想，提出了物流园区运营的管理方法。再次以物流园区价值链分析与管理为基础，结合物流园区运营中存在的问题，构建了物流园区的运营模式，即物流园区的订单开发模式和商业卖场经营模式，并提出了物流园区开发主体和经营管理主体在合作中，可以采取利润分成的合作方式，以此提高物流园区的经营管理效率。最后通过传化物流基地，对本文研究思想进行了例证。
本文的创新点主要体现在：将价值链理论与物流园区运营管理相结合，构造了物流园区的价值链，并以物流园区价值链的分析与管理为基础，提出了价值链管理下的物流园区运营模式。在物流园区开发过程中实施订单开发模式，提高物流园区定位的准确性和入驻率，物流园区经营阶段运用商业卖场经营模式，通过统一规范的管理，帮助入驻物流企业及其客户创造价值的同时挖掘物流园区的经营价值，推动物流园区盈利向多项增值服务方向拓展，实现物流园区利益相关主体的价值，并形成物流园区的核心竞争力。
关键词：物流园区；价值链；运营管理；订单开发模式；商业卖场经营模式
Abstract
As a new kind of logistics nodes, Logistics Park can achieve large-scale and intensive logistics services. Our logistics park experiences more than 10 years’ development and plays a significant role in improving logistics operation efficiency, industrial and business enterprise competitiveness and promoting regional economic development. But now our logistics park shows the irrational development condition- high back hurriedly and high vacancy rate. Many problems in the operation of logistics park are disposed. The national vacancy rate of logistics park even reaches 60%. To the starting step of our logistics industry, it is a kind of serious development restriction and social waste of resources.
Based on the value chain theory，this paper studies the operating mode of logistics park. First operating status, development characteristics and existing problems of our country’s logistics park are analyzed. Then the relationship and value driving factors of the government, development principal part, administrative department of logistics park, settled enterprises and other parts, and logistics customers outside, all the five kinds of main bodies involved in logistics park are analyzed. The logistic park's value creation and realization process are cleared. Based on the above, the value chain of the logistic park is constructed. The value of logistics park is logistics industry development chain, defined as the integration of logistics development subject value chain and logistics enterprises value-chain. From the point of view of operation and management of logistics park, operating methods of logistics park management are put forward under the theory of the value chain management. Finally on the basis of the value chain analysis and management and the existent problems in the operation, logistic park's operation mode- order mode and shopping mall management mode, and at the same time the employment of the profit cooperation way to improve the management efficiency of logistics park are put forward. At last the thinkings of the article are exemplified by the Chuanhua logistics base.
Innovation points of this paper embody in: the value chain theory and logistics park operating management are combined to construct logistics park value chain. This paper puts forward the operating mode under the value chain management of logistics park on the basis of the analysis and management of the logistics park value chain, order mode under the process of logistics park development to improve logistics park positioning accuracy and occupancy rate, and shopping mall management mode to help logistics enterprise and its customers create value and also logistics park business value, and promote the multiple-direction of value-added services development thus realize the interests and core competitiveness of the logistic park.
Keywords: logistics park; value chain; operating management; order mode; shopping mall management mode
目 录
摘 要 I
Abstract II
第1章 绪 论 1
1.1研究背景及意义 1
1.2国内外研究现状 2
1.2.1物流园区的国内外研究现状 2
1.2.2价值链管理理论的国内外研究现状 6
1.2.3国内外研究现状小结 7
1.3研究内容、方法及创新点 8
1.3.1论文的研究内容 8
1.3.2论文的研究方法 9
1.3.3论文的创新..
