营销管理----外文资料翻译.doc
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营销管理----外文资料翻译,this article will address the following issues: ● the importance of marketing ● basic knowledge of marketing ● evolution of marketing managementmarketing really...
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此文档由会员 wanli1988go 发布
This article will address the following issues: ● the importance of marketing ● Basic knowledge of marketing ● Evolution of Marketing Management
Marketing really is everywhere around us German people or organizations engaged in the most formal or informal activities can be counted as marketing, good marketing is increasingly becoming an important factor in business success. Marketing on our daily lives with a profound impact, from the wearing of clothing to the Internet by clicking the ads, it has been rooted in our daily lives. Successful marketing is not accidental, requires sophisticated planning and operations. The definition of marketing all walks of life are constantly changing in order to increase their success rate. But good marketing plan is small and difficult to achieve. Marketing is an "art" and "science" with the subject, it has both the practice of the model, they need creative inspiration. ■First, the importance of marketing Marketing capabilities are often the profit guarantee. If there is no sufficient market for products and services to create demand for the company profits, then the company's financial, operational, accounting and other efforts are just water, Jing Zhonghua. Because sales are the basis of profitability, many companies set up a chief marketing officer (CMO), the position equivalent to chief executive officer (CEO) and Chief Financial Officer (CFO) and other authorities (C) level managers. From consumer goods companies to medical insurance companies, industrial companies from the non-profit organization to advocate will release results of their recent marketing reports, which can be found on their website. Commercial media has numerous marketing strategies and tactics on the article.
本文将阐述的问题：
营销的重要性
营销学的基本知识
营销管理的演化
营销无处不在，我们周围的人或者组织所从事的事情都可以正式的或非正式的看为营销，良好的营销成为商业成功的重要因素。营销对我们的生活也有着深刻影响，从穿衣到网上广告，它已深入我们生活。
成功的营销绝非偶然，需要精心测算操作，各行业的营销定义都在不断变化，为了就是增加成功率。但是优秀的营销计划很难实现，因此营销可以说是一门“艺术”和“科学"结合的学科，他既有一般模式，又需要创新
Marketing really is everywhere around us German people or organizations engaged in the most formal or informal activities can be counted as marketing, good marketing is increasingly becoming an important factor in business success. Marketing on our daily lives with a profound impact, from the wearing of clothing to the Internet by clicking the ads, it has been rooted in our daily lives. Successful marketing is not accidental, requires sophisticated planning and operations. The definition of marketing all walks of life are constantly changing in order to increase their success rate. But good marketing plan is small and difficult to achieve. Marketing is an "art" and "science" with the subject, it has both the practice of the model, they need creative inspiration. ■First, the importance of marketing Marketing capabilities are often the profit guarantee. If there is no sufficient market for products and services to create demand for the company profits, then the company's financial, operational, accounting and other efforts are just water, Jing Zhonghua. Because sales are the basis of profitability, many companies set up a chief marketing officer (CMO), the position equivalent to chief executive officer (CEO) and Chief Financial Officer (CFO) and other authorities (C) level managers. From consumer goods companies to medical insurance companies, industrial companies from the non-profit organization to advocate will release results of their recent marketing reports, which can be found on their website. Commercial media has numerous marketing strategies and tactics on the article.
本文将阐述的问题：
营销的重要性
营销学的基本知识
营销管理的演化
营销无处不在，我们周围的人或者组织所从事的事情都可以正式的或非正式的看为营销，良好的营销成为商业成功的重要因素。营销对我们的生活也有着深刻影响，从穿衣到网上广告，它已深入我们生活。
成功的营销绝非偶然，需要精心测算操作，各行业的营销定义都在不断变化，为了就是增加成功率。但是优秀的营销计划很难实现，因此营销可以说是一门“艺术”和“科学"结合的学科，他既有一般模式，又需要创新
