basics for writing better business lette.doc
约24页DOC格式手机打开展开
basics for writing better business lette,basics for writing better business letters本文共24页 5640字abstractbusiness letters play a vital role in international business activities. knowing how to write and ...
内容介绍
此文档由会员 张阳阳 发布
Basics for writing better business letters
本文共24页 5640字
ABSTRACT
Business letters play a vital role in international business activities. Knowing how to write and what to write is very important in business. This paper presents the basic principles and suggestive steps for better business writing.
The basic principles of writing better business letters are polite, accurate and clear, concise and positive. Regarding the principle of “polite”, it includes four key elements as: answer promptly, use nice Nelly and protasis, using the subjunctive mood. About “accurate and clear” I support my theme by three argumentations: use concrete words, avoid different meanings and avoid sexist writing. About “concise” the article outspread the topic through following aspects: get right to the point, use small sentences and paragraphs, use simple words, eliminate unnecessary words, etc. And at last to be “positive” the following two points are important: strengthen verbs and a call to action.
The suggestive steps for effective business letter writing are given: plan carefully, have the right attitude, organize the content, free write and proofread. “plan carefully” should get through four things: identify the reader, jot down the key points, identify the desired outcome and state the objective. Having the right attitude we should focus on the reader and choose the right tone. To the step of “organize the content”, the following rules are very important: begin with compliment, put the conclusion first, state the reasons clearly, offer the action plans, leave room for better ideas and call the reader to action.
CONTENT
1 INTRODUCTION 1
2 BASIC PRINCIPLES 3
2.1 Polite 3
2.1.1 Answer promptly 3
2.1.2 Using nice Nelly 3
2.1.3 Use protasis 3
2.1.4 Use the subjunctive mood 3
2.2 Accurate and clear 3
2.2.1 Use concrete words 3
2.2.2 Avoid different meanings 3
2.2.3 Avoid sexist writing 3
2.3 Concise 3
2.3.1 Get right to the point 3
2.3.2 Use small sentences and paragraphs 3
2.3.3 Use simple words 3
2.3.4 Eliminate unnecessary words 3
2.3.5 Use formatting techniques 3
2.4 Positive 3
2.4.1 Strengthen verbs 3
2.4.2 A call to action 3
2.4.3 How to positive 3
3 SUGGESTIVE WRITING STEPS 3
3.1 Plan carefully 3
3.1.1 Identify the reader 3
3.1.2 Jot down the key points 3
3.1.3 Identify the desired outcome 3
3.1.4 State the objective 3
3.2 Have the right attitude 3
3.2.1 Focus on the reader 3
3.2.2 Choose the right tone 3
3.3 Organize the content 3
3.3.1 The composition of business letters 3
3.3.2 Begin with compliment 3
3.3.3 Put the conclusion first 3
3.3.4 State the reasons clearly 3
3.3.5 Offer the action plans 3
3.3.6 Leave room for better ideas 3
3.3.7 Call the reader to action 3
3.4 Free write and proofread 3
4 CONCLUSIONS 3
REFERENCE 3
ACKNOWLEDGEMENT 3
REFERENCE
[1] 诸葛霖，外贸函电，北京：中国人民大学出版社，1999
[2] William Zinsser, On writing well: an informal guide to writing nonfiction, harper reference, 1998
[3] 李永康，析外贸英文行文特点与译写，郴州师专学报(综合版)，1998, 2: 33-35
[4] 曹霞，浅析外贸英语的特点，辽宁师专学报(社会科学版)，2003, 2: 97-98
[5] 郭敏，商贸英语的语用语篇分析，广西大学梧州分校学报，2003, 13(3): 33-35
本文共24页 5640字
ABSTRACT
Business letters play a vital role in international business activities. Knowing how to write and what to write is very important in business. This paper presents the basic principles and suggestive steps for better business writing.
The basic principles of writing better business letters are polite, accurate and clear, concise and positive. Regarding the principle of “polite”, it includes four key elements as: answer promptly, use nice Nelly and protasis, using the subjunctive mood. About “accurate and clear” I support my theme by three argumentations: use concrete words, avoid different meanings and avoid sexist writing. About “concise” the article outspread the topic through following aspects: get right to the point, use small sentences and paragraphs, use simple words, eliminate unnecessary words, etc. And at last to be “positive” the following two points are important: strengthen verbs and a call to action.
The suggestive steps for effective business letter writing are given: plan carefully, have the right attitude, organize the content, free write and proofread. “plan carefully” should get through four things: identify the reader, jot down the key points, identify the desired outcome and state the objective. Having the right attitude we should focus on the reader and choose the right tone. To the step of “organize the content”, the following rules are very important: begin with compliment, put the conclusion first, state the reasons clearly, offer the action plans, leave room for better ideas and call the reader to action.
CONTENT
1 INTRODUCTION 1
2 BASIC PRINCIPLES 3
2.1 Polite 3
2.1.1 Answer promptly 3
2.1.2 Using nice Nelly 3
2.1.3 Use protasis 3
2.1.4 Use the subjunctive mood 3
2.2 Accurate and clear 3
2.2.1 Use concrete words 3
2.2.2 Avoid different meanings 3
2.2.3 Avoid sexist writing 3
2.3 Concise 3
2.3.1 Get right to the point 3
2.3.2 Use small sentences and paragraphs 3
2.3.3 Use simple words 3
2.3.4 Eliminate unnecessary words 3
2.3.5 Use formatting techniques 3
2.4 Positive 3
2.4.1 Strengthen verbs 3
2.4.2 A call to action 3
2.4.3 How to positive 3
3 SUGGESTIVE WRITING STEPS 3
3.1 Plan carefully 3
3.1.1 Identify the reader 3
3.1.2 Jot down the key points 3
3.1.3 Identify the desired outcome 3
3.1.4 State the objective 3
3.2 Have the right attitude 3
3.2.1 Focus on the reader 3
3.2.2 Choose the right tone 3
3.3 Organize the content 3
3.3.1 The composition of business letters 3
3.3.2 Begin with compliment 3
3.3.3 Put the conclusion first 3
3.3.4 State the reasons clearly 3
3.3.5 Offer the action plans 3
3.3.6 Leave room for better ideas 3
3.3.7 Call the reader to action 3
3.4 Free write and proofread 3
4 CONCLUSIONS 3
REFERENCE 3
ACKNOWLEDGEMENT 3
REFERENCE
[1] 诸葛霖，外贸函电，北京：中国人民大学出版社，1999
[2] William Zinsser, On writing well: an informal guide to writing nonfiction, harper reference, 1998
[3] 李永康，析外贸英文行文特点与译写，郴州师专学报(综合版)，1998, 2: 33-35
[4] 曹霞，浅析外贸英语的特点，辽宁师专学报(社会科学版)，2003, 2: 97-98
[5] 郭敏，商贸英语的语用语篇分析，广西大学梧州分校学报，2003, 13(3): 33-35
