阳光假日酒店企业视觉识别手册设计方案毕业论文doc.doc
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阳光假日酒店企业视觉识别手册设计方案毕业论文doc,阳光假日酒店企业视觉识别手册设计方案专业:艺术设计 全文共10539字21页。摘 要随着社会经济的不断发展,人们的工作也日益繁忙起来,在快节奏的生活中人们渴望着身心的彻底放松,那么您需要一个贴心的问候,一个舒心的环境!还有许多人在逢年过节的时候已经摆脱以往的传统的繁冗的度过方式,人们会选择一种既经济又方便的方式-去酒...
内容介绍
此文档由会员 陈海峰 发布
阳光假日酒店企业视觉识别手册设计方案
专业:艺术设计 全文共10539字21页。
摘 要
随着社会经济的不断发展,人们的工作也日益繁忙起来,在快节奏的生活中人们渴望着身心的彻底放松,那么您需要一个贴心的问候,一个舒心的环境!还有许多人在逢年过节的时候已经摆脱以往的传统的繁冗的度过方式,人们会选择一种既经济又方便的方式-去酒店定一桌饭菜,但饭店的环境一定要好!综上人们的潜在心里要求,越来越多的综合性酒店应运而生。
人们对酒店的要求已经不是实现其简单的住宿功能了,而是转为既能满足人们的对其餐饮、娱乐等功能的要求又要满足精神要求,“人性化”设计这一概念正好满足了人们的各项要求它所表达的是从某种程度上的人性自我解放。它可以通过企业的名称、标志、指示系统、环境系统等来表现。
此VI设计方案中标志是由太阳变形而来的,标准色为活泼的橙色与给人带来希望的绿色,表达了阳光假日酒店的经营理念“阳光假日-给您阳光般的假日心情!”整套VI手册是为了向人们展现阳光假日酒店的企业理念、企业性质、企业的整体面貌、企业文化、经营理念、服务宗旨等。VI手册设计的目的在于使更多的人了解一个企业的整体状况,并提升其在同行业中的竞争力!
整套VI手册的设计风格为“清新、淡雅”,只用简单的色块进行搭配,给人以放松、舒适之感。这也是我们企业所要努力的目标-给你阳光般的假日心情!让你来到本酒店通过内部全面的、完善的、一体化贴心服务,会使您全身心的得到发自内心的放松与享受!
设计源于生活,设计依赖于人们的需求并应运而生,在满足人们的生活需要的同时又在改变着人们的生活方式,同时也在改变着社会。这些改变体现在人类生活的方方面面。
ABSTRACT
In recent years, people lived in term is continuously ameliorative, ising more and more high to the request of the living environment too, villa building too with unprecedented speed forward develop.The villa is a kind of independent type that mankind live architectural, reflected people some a period life style in history with culture interest.
In this complicated environment in now, people look for the comfortable life space, since can satisfy the function request to satisfy the spirit need again.The article put forward" humanization" of the concept combines proceeding explain.The actual content that humanization design thered has been the hypostatic change, this kind of change says from a certain degree that is a human nature ego liberation of result.Humanization too can from the indoor color, furniture, green turn a few aspects now, the analysis then designs to match the main special features in building villa.
It adopted the expression the " beautiful type country style" of the leisure attitude in this villa design project. All the way after putting together the of that releases however, let people produce to the great universe the infinite to look forward to.Return to return with love dearly, simple with sincerity, and also positive because this kind of to feels lifes , the beautiful type country style enjoys to us another a kind of living possibility.
Design behave service, the contented person in life needs of rule again at the same time and change the person's movable behavior with life style, and inspire the person's thought method, now the each aspect that mankind life.
Key words: Humane design; Fresh; Elegant;Integration
目 录
摘要……………………………………………………………………………………ⅠAbstract……………………………………………………………………………………Ⅱ
第1章 绪论………………………………………………………………………………1
1.1VI设计在中国的发展现状…………………………………………………1
1.2企业导入VI的目的及意义…………………………………………………2
第2章设计理念与特点…………………………………………………………………3
2.1阳光假日酒店概况…………………………………………………………3
2.2阳光假日酒店导入VI的目的及时机………………………………………3
2.3阳光假日酒店的企业理念…………………………………………………4
2.3.1企业理念在设计中的体现…………………………………………4
2.3.2设计特点……………………………………………………………4
2.4本章小结……………………………………………………………………5
第3章阳光假日酒店企业视觉识别手册设计……………………………………6
3.1 基础部分说明……………………………………………………………6
3.1.1标志设计……………………………………………………………6
3.1.2标准字体……………………………………………………………6
3.1.3标准色彩和辅助色彩………………………………………………6
3.1.4基本要素标准组合…………………………………………………6
3.1.5辅助图形……………………………………………………………7
3.2 应用部分说明………………………………………………………………7
3.2.1办公用品系统……………………………………………7
3 .2.2环境系统与陈列系统……………………………………………7
3.2.3广告宣传系统………………………………………………7
3.2.4交通运输工具系统…………………………………………7
3.2.5员工服装配饰系统…………………………………………8
3.3 本章小结……………………………………………………………………8
结论…………………………………………………………………………………………9
参考文献 …………………………………………………………………………10-..
专业:艺术设计 全文共10539字21页。
摘 要
随着社会经济的不断发展,人们的工作也日益繁忙起来,在快节奏的生活中人们渴望着身心的彻底放松,那么您需要一个贴心的问候,一个舒心的环境!还有许多人在逢年过节的时候已经摆脱以往的传统的繁冗的度过方式,人们会选择一种既经济又方便的方式-去酒店定一桌饭菜,但饭店的环境一定要好!综上人们的潜在心里要求,越来越多的综合性酒店应运而生。
人们对酒店的要求已经不是实现其简单的住宿功能了,而是转为既能满足人们的对其餐饮、娱乐等功能的要求又要满足精神要求,“人性化”设计这一概念正好满足了人们的各项要求它所表达的是从某种程度上的人性自我解放。它可以通过企业的名称、标志、指示系统、环境系统等来表现。
此VI设计方案中标志是由太阳变形而来的,标准色为活泼的橙色与给人带来希望的绿色,表达了阳光假日酒店的经营理念“阳光假日-给您阳光般的假日心情!”整套VI手册是为了向人们展现阳光假日酒店的企业理念、企业性质、企业的整体面貌、企业文化、经营理念、服务宗旨等。VI手册设计的目的在于使更多的人了解一个企业的整体状况,并提升其在同行业中的竞争力!
整套VI手册的设计风格为“清新、淡雅”,只用简单的色块进行搭配,给人以放松、舒适之感。这也是我们企业所要努力的目标-给你阳光般的假日心情!让你来到本酒店通过内部全面的、完善的、一体化贴心服务,会使您全身心的得到发自内心的放松与享受!
设计源于生活,设计依赖于人们的需求并应运而生,在满足人们的生活需要的同时又在改变着人们的生活方式,同时也在改变着社会。这些改变体现在人类生活的方方面面。
ABSTRACT
In recent years, people lived in term is continuously ameliorative, ising more and more high to the request of the living environment too, villa building too with unprecedented speed forward develop.The villa is a kind of independent type that mankind live architectural, reflected people some a period life style in history with culture interest.
In this complicated environment in now, people look for the comfortable life space, since can satisfy the function request to satisfy the spirit need again.The article put forward" humanization" of the concept combines proceeding explain.The actual content that humanization design thered has been the hypostatic change, this kind of change says from a certain degree that is a human nature ego liberation of result.Humanization too can from the indoor color, furniture, green turn a few aspects now, the analysis then designs to match the main special features in building villa.
It adopted the expression the " beautiful type country style" of the leisure attitude in this villa design project. All the way after putting together the of that releases however, let people produce to the great universe the infinite to look forward to.Return to return with love dearly, simple with sincerity, and also positive because this kind of to feels lifes , the beautiful type country style enjoys to us another a kind of living possibility.
Design behave service, the contented person in life needs of rule again at the same time and change the person's movable behavior with life style, and inspire the person's thought method, now the each aspect that mankind life.
Key words: Humane design; Fresh; Elegant;Integration
目 录
摘要……………………………………………………………………………………ⅠAbstract……………………………………………………………………………………Ⅱ
第1章 绪论………………………………………………………………………………1
1.1VI设计在中国的发展现状…………………………………………………1
1.2企业导入VI的目的及意义…………………………………………………2
第2章设计理念与特点…………………………………………………………………3
2.1阳光假日酒店概况…………………………………………………………3
2.2阳光假日酒店导入VI的目的及时机………………………………………3
2.3阳光假日酒店的企业理念…………………………………………………4
2.3.1企业理念在设计中的体现…………………………………………4
2.3.2设计特点……………………………………………………………4
2.4本章小结……………………………………………………………………5
第3章阳光假日酒店企业视觉识别手册设计……………………………………6
3.1 基础部分说明……………………………………………………………6
3.1.1标志设计……………………………………………………………6
3.1.2标准字体……………………………………………………………6
3.1.3标准色彩和辅助色彩………………………………………………6
3.1.4基本要素标准组合…………………………………………………6
3.1.5辅助图形……………………………………………………………7
3.2 应用部分说明………………………………………………………………7
3.2.1办公用品系统……………………………………………7
3 .2.2环境系统与陈列系统……………………………………………7
3.2.3广告宣传系统………………………………………………7
3.2.4交通运输工具系统…………………………………………7
3.2.5员工服装配饰系统…………………………………………8
3.3 本章小结……………………………………………………………………8
结论…………………………………………………………………………………………9
参考文献 …………………………………………………………………………10-..