钦州市房地产市场调查报告.doc

钦州市房地产市场调查报告

目   录

第一章  钦州市城市概况                                           6
一、地理位置                                                     6
二、城市交通                                                     6
三、人口统计                                                     7
四、经济概况                                                     7
1、产业结构                                                  7
2、钦州市历年经济发展情况                                    8
3、2007年1—6月份各项经济指标                               8
——财政收入保持高速增长                                  8
     ——工业效益继续攀升                                      8  
       ——城乡居民收入增长继续加快                              8
——招商引资力度加强                                      8
       ——金融运行平稳                                          8
4、2006年三大产业所占的比重                                 9
5、工业状况                                                  9
6、商业旅游                                                  10
五、现有城市发展布局                                             10
    1、工业布局                                                  10
    2、商业布局                                                  10
3、生活布局                                                  11
六、投资情况                                                     11
1、工业投资力度加大                                          11
2、基本建设投资增长加快                                      11
3、房地产开发投资回升，商品房销售形势可观                    11
4、钦州港投资情况                                            12
第二章  钦州市城市发展趋势                                       12
一、 城市发展定位                                                12
二、钦州在广西北部湾经济圈战略地位                               12
——中央的高度重视                                           14
——广西对北部湾（广西）经济区开放开发重视                   14
——钦州市与北海市、防城港市的区别                           15
——从数字看北海、钦州两市情                                 15
三、发展优势与潜力                                               17
●区位优势得天独厚                                           17
●建港条件优越                                               18
●自然资源丰富                                               18
●生态环境优良                                               18
四、发展环境                                                     18
五、 经济社会发展目标                                            19
     ——经济总量翻番                                            19
——经济结构调整优化                                        19
——城镇化水平明显提高                                      20
——基础设施进一步完善                                      20
——科技教育迅速发展                                        20
 ——开放型经济达到新水平                                    20
——人民生活水平进一步提高                                  20
六、未来城市发展规划                                             20
（一）、中心城市发展                                           20
          1、发展目标                                            20
2、发展布局                                            20
          3、建设管理                                            21
             ——强化规划先行                                    22
——突出建设重点                                    22
         ——创新管理机制                                    22
（二）、副中心城市发展                                         22
——灵山县城                                           22
     ——浦北县城                                           23
   （三）、工业布局                                               23
          1、大型临海工业园                                      23
          2、市郊工业区                                          23
          3、县区工业园                                          23
（四）、农业布局                                               24
（五）、旅游布局                                               25
（六）、商贸布局                                               26
1、物流园区                                            26
          2、商贸集聚区                                          26
——城市商业中心区                                  26
         ——专业批发市场                                    26
第三章  钦州市房地产发展分析                                     27
一、 钦州市房地产发展现状                                        27
1、2004——2006年钦州房地产投资情况                         27
2、2007年1—6月份钦州市房地产投资情况                      27
3、房地产区域分布图                                         28
4、钦州市房地产市场现状分析                                 29
1）、房地产市场红火                                       29
2）、房地产区域建设力度相当，形成板块竞争                 29
3）、放量供量，是机会也是挑战                             29
4）、现有的楼盘来的弊端                                   30
①、开发规模普遍偏小                                30
②、开发理念滞后                                    30
③、宣传推广落后                                    30
④、营销手段落后                                    30
二、土地价格及拍卖状况                                           31
三、注册房产资质状况                                             33
四、房地产开发税费一览表                                         34
五、建筑成本调查                                                 34
六、房地产相关政策                                               34
七、楼盘概况及调查数据                                           35  
   （1）、在售楼盘概况                                            35
（2）、钦州市各区域楼盘调查数据                                40
①、城中板块楼盘调查数据                                40
②、城东板块楼盘调查数据                                40
③、城南板块楼盘调查数据                                41
④、城西板块楼盘调查数据                                41
⑤、城北板块楼盘调查数据                                41
⑥、广场板块楼盘调查数据                                41
⑦、钦州港区板块楼盘调查数据                            42
八、 钦州市房地产发展趋势                                        42
1、总体发展方向                                             42
2.房价步步高升，一路上扬                                    42
3.开发商各显其能，高品质楼盘不断面市                        43
4.钦州楼市进入电梯房时代                                    43
5.钦州楼市热点板块预测                                      43
6、钦州市房地产投资风险因素                                 44
第四章  房地产需求市场调查（问卷调查）                           44
一、问卷回收统计及情况说明                                       45
1、入室主体问卷                                              45
2、取样情况                                                  45
二、主题问卷调查数据基础数据分析                                 45
1、未来三年内置业意向                                       45
●购买动机及次数                                         45
●本次置业属于                                           46
●购房区域选择                                           47
●投资意向调查                                           47
●房地产投资区域选择                                     47
        ●钦州市房价预测                                         48
2、购买偏好（地段、价位、户型与结构、户型厅室面积、建筑风格设计、装修档次、配套设施重要性）                                       48
A、可接受价格、总价分析                                  48
●购房单价承受能力                                    49
●购房所承受总价能力                                  49
B、需求面积分析                                          49
C、楼型需求分析                                          50
D、户型偏好分析                                          50
E、户型结构偏好分析                                      51
3、购买行为（销售行为主动性、付款方式）                      51
●付款方式                                                51
●期望首付款额                                            52
●愿意承担的月供金额                                      52
●购房考虑因素重要性分数分析                              53
●现有住宅最满意方面                                      53
●现有住宅不满意方面                                      53
●交付要求                                                54
●配套设施要求                                            54
4、入室调查问卷人员构成基本情况                              55          
●年龄比例                                                55
●教育程度                                                55
●部门属性                                                56
●职位                                                    56
●家庭结构                                                57
●家庭人口总数                                            57
5、媒体认知                                                  58
三、调查数据误差评估                                             58