浅析辽宁企业发展及策略.doc
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浅析辽宁企业发展及策略, 摘 要众所周知，全球经济一体化愈演愈烈，国际化分工不断加强，国际产业调整转移不断加速，在这个科学不断发展，技术不断进步，全球化进程不断加快的地球中，企业间的竞争越显激烈。每一个企业要想在这波竞争洪流中幸存，并且获得较大发展，必须从自身出发，进行一系列的改进，使之具有良好的竞争优势。否则，便会在竞...
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浅析辽宁企业发展及策略
摘 要
众所周知，全球经济一体化愈演愈烈，国际化分工不断加强，国际产业调整转移不断加速，在这个科学不断发展，技术不断进步，全球化进程不断加快的地球中，企业间的竞争越显激烈。每一个企业要想在这波竞争洪流中幸存，并且获得较大发展，必须从自身出发，进行一系列的改进，使之具有良好的竞争优势。否则，便会在竞争中被淘汰，成为失败者。因此，要想在整个竞争中取得成功，就必须要深入分析提高辽宁产品竞争力的方法，使我国的企业在国际的发展中不断前进。整个国际经济市场的发展越来越活跃，而对于我国而言随着消费者结构的不断改进和整个辽宁工业化进程的不断加快发展，为我国辽宁老工业基地带来了巨大的经济增长发展空间。对于辽宁重工业基地其优势在于其丰富的制造业资源。因此，辽宁产业结构的调整是通过在其原有产业的基础上继续发挥优势，最终突进结构升级。
本文通过对辽宁产品所处的环境进行分析，了解辽宁产品在整个市场中所处的地位，从自身的优势劣势出发。寻找可以切合自己契机，不断加强其产品在国际市场上的竞争力。发展对产品有力的市场战略计划，通过此来应对不断变化的本国市场乃至整个国际市场。在竞争中不断探索，在探索中不断前进。最终使整个辽宁产品无论是在质量上还是在口碑上都有着强大的竞争优势。
关键字：辽宁；产品； 国际 ；竞争力
Abstract
As we all know, Integration of world economy is becoming more and more forceful and International division of labor is also becoming more and more forceful. In addition, international industry is accelerating to adjustment and transformation. With the development of the science and technology, globalization is quicker and quicker. Over more, the competition between companies is more and more furious. Every one wants to survive in the competition and get more improvements. That must base on their own situation and implement a series of improvements and make them have disadvantages in the competition. Otherwise, it will be sifted out and become the failure. Therefore, if one wants to succeed in the competition, it will analyze the way to improving the goods of Liaoning and make the company improve again and again. The international market is more and more active and to our country, the consumer structure has improved and the industrialization is developing. All of these bring about the big opportunity to the increasing of economy. Furthermore, the heavy industry base has the rich source of manufacture in Liaoning. Hence, the improvement of the industry structure not only develops its basic advantages, but also adjusts the structure.
The article analyzes the environment of Liaoning products and knows the situation in the market. Also it searches the opportunity through the strengths and weaknesses to increase the ability of competition in the international business market. It can reply to the competition of international market through developing the market strategy. It can be exploring while competing and can be improving while exploring. Finally, it can have a big advantage not only in quality but also in public praise.
Keywords: Liaoning, companies, products, international, competitive
目录
1、辽宁产品的概述…………………………………………………………………5
1.1辽宁产品的分类和特点…………………………………………………5
1.2辽宁的特色产品及在国际市场的销售现状……………………………5
1.3辽宁产品在国际市场销售中的机遇和前景分析………………………6
2、辽宁产品在国际市场销售中的不利因素………………………………………6
2.1辽宁产品在国际市场销售中的困难……………………………………6
2.2辽宁产品在国际市场中的销售问题……………………………………7
3、辽宁产品进入国际市场策略……………………………………………………7
3.1辽宁产品进入国际市场发展战略………………………………………8
3.2辽宁产品进入国际市场营销战略………………………………………8
4、辽宁产品的对我国产品在国际市场发展的启示………………………………9
4.1 本地化优势在不断发生变化…………………………………………9
4.2 保持和发挥本地化优势的策略………………………………………10
5、总结………………………………………………………………………………11
6、致谢………………………………………………………………………………12
7、参考文献…………………………………………………………………………13
8、附录………………………………………………………………………………13
摘 要
众所周知，全球经济一体化愈演愈烈，国际化分工不断加强，国际产业调整转移不断加速，在这个科学不断发展，技术不断进步，全球化进程不断加快的地球中，企业间的竞争越显激烈。每一个企业要想在这波竞争洪流中幸存，并且获得较大发展，必须从自身出发，进行一系列的改进，使之具有良好的竞争优势。否则，便会在竞争中被淘汰，成为失败者。因此，要想在整个竞争中取得成功，就必须要深入分析提高辽宁产品竞争力的方法，使我国的企业在国际的发展中不断前进。整个国际经济市场的发展越来越活跃，而对于我国而言随着消费者结构的不断改进和整个辽宁工业化进程的不断加快发展，为我国辽宁老工业基地带来了巨大的经济增长发展空间。对于辽宁重工业基地其优势在于其丰富的制造业资源。因此，辽宁产业结构的调整是通过在其原有产业的基础上继续发挥优势，最终突进结构升级。
本文通过对辽宁产品所处的环境进行分析，了解辽宁产品在整个市场中所处的地位，从自身的优势劣势出发。寻找可以切合自己契机，不断加强其产品在国际市场上的竞争力。发展对产品有力的市场战略计划，通过此来应对不断变化的本国市场乃至整个国际市场。在竞争中不断探索，在探索中不断前进。最终使整个辽宁产品无论是在质量上还是在口碑上都有着强大的竞争优势。
关键字：辽宁；产品； 国际 ；竞争力
Abstract
As we all know, Integration of world economy is becoming more and more forceful and International division of labor is also becoming more and more forceful. In addition, international industry is accelerating to adjustment and transformation. With the development of the science and technology, globalization is quicker and quicker. Over more, the competition between companies is more and more furious. Every one wants to survive in the competition and get more improvements. That must base on their own situation and implement a series of improvements and make them have disadvantages in the competition. Otherwise, it will be sifted out and become the failure. Therefore, if one wants to succeed in the competition, it will analyze the way to improving the goods of Liaoning and make the company improve again and again. The international market is more and more active and to our country, the consumer structure has improved and the industrialization is developing. All of these bring about the big opportunity to the increasing of economy. Furthermore, the heavy industry base has the rich source of manufacture in Liaoning. Hence, the improvement of the industry structure not only develops its basic advantages, but also adjusts the structure.
The article analyzes the environment of Liaoning products and knows the situation in the market. Also it searches the opportunity through the strengths and weaknesses to increase the ability of competition in the international business market. It can reply to the competition of international market through developing the market strategy. It can be exploring while competing and can be improving while exploring. Finally, it can have a big advantage not only in quality but also in public praise.
Keywords: Liaoning, companies, products, international, competitive
目录
1、辽宁产品的概述…………………………………………………………………5
1.1辽宁产品的分类和特点…………………………………………………5
1.2辽宁的特色产品及在国际市场的销售现状……………………………5
1.3辽宁产品在国际市场销售中的机遇和前景分析………………………6
2、辽宁产品在国际市场销售中的不利因素………………………………………6
2.1辽宁产品在国际市场销售中的困难……………………………………6
2.2辽宁产品在国际市场中的销售问题……………………………………7
3、辽宁产品进入国际市场策略……………………………………………………7
3.1辽宁产品进入国际市场发展战略………………………………………8
3.2辽宁产品进入国际市场营销战略………………………………………8
4、辽宁产品的对我国产品在国际市场发展的启示………………………………9
4.1 本地化优势在不断发生变化…………………………………………9
4.2 保持和发挥本地化优势的策略………………………………………10
5、总结………………………………………………………………………………11
6、致谢………………………………………………………………………………12
7、参考文献…………………………………………………………………………13
8、附录………………………………………………………………………………13
