商务英语论文.doc

Abstract : business negotiation is in economic activities, the negotiations both sides through consultation to determine and exchange relevant conditions of an essential activity, it can promote both sides reach an agreement, the two parties shall negotiate is an important link. Business negotiations are people mutual interests and reduce differences adjustment, and finally establish the common interests of behaviors. If negotiation skills not suitable not only can make both parties conflict causes trading failure, more can cause economically loss. And a business negotiation process is negotiator the speech communication process. Language in business negotiations like Bridges, occupy an important position, it often determines the success or failure of the negotiations. In business negotiations except in the language must pay attention to the civilized terminology, a clear, sentence is smooth and fluent generous general skill.requirements outside, still should master certain language expression of art. Language expression of art has its elegant, vivid and lively and infectious wait for a characteristic, in business negotiations has played an in
nestimable role. Therefore ibusiness negotiations the negotiations both sides should be splendid utilization language art and
Keywords: Business negotiation、Language art、Ask the art of 、Answer skill 、Counsel connotation

摘 要：商务谈判是在经济活动中，谈判双方通过协商来确定与交换有关的各种条件的一项必不可少的活动，它可以促进双方达成协议，是双方洽谈的一项重要环节。商务谈判是人们相互调整利益，减少分歧，并最终确立共同利益的行为过程。如果谈判的技巧不合适不但会使双方发生冲突导致贸易失败，更会造成经济上的损失。而商务谈判的过程就是谈判者语言交流的过程。语言在商务谈判中犹如桥梁，占有重要的地位，它往往决定了谈判的成败。在商务谈判中除了在语言上要注意文明用语、口齿清楚、语句通顺和流畅大方等一般要求外，还应掌握一定的语言表达艺术。语言的表达艺术有其优雅、生动、活泼和富有感染力等特点，在商务谈判中起到了不可估量的作用。因此在商务谈判中谈判双方应出色运用语言艺术及技巧。

关键词：商务谈判 语言艺术 问的艺术 答的技巧 谋略内涵