毕业论文上海住宅装修现状与发展策略的研究.doc
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毕业论文上海住宅装修现状与发展策略的研究,【内容摘要】上海是国际化的大都市，随着中国加入wto，国外将有一大批著名的家装设计、施工、譆@邪笠岛痛笮图易凹庞咳耄湎冉氖谐⊥卣估砟詈途赫芰Α⒖蒲У淖橹凸芾硖逑怠⑼晟频募际跏侄魏褪谐』俗骰埔约案叨燃易俺善坊⒐こЩ筒祷纳⒓庸ぜ赡Ｊ剑股虾５淖≌靶扌幸得媪倬薮蟮氖谐〕寤鳌⒓ち业木赫脱暇...
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Abstract
Shanghai is an international metropolis and a famous cultural city within historical contest in our country¡£ Following china¡¯s entering WTO£¬a lot of foreign designees£¬ working enterprises£¬ project undertakers and package dealers specialized for housing decoration with famous brands will come into our country¡£ They¡¯re advanced marketing concept£¬ competition ability£¬ scientific management rational organization£¬ perfect technology£¬ marketing operation mechanism are challenges to cosmetic housing decoration professionals¡£ Their high class prefabricates part production£» factory working and assembly in duster pattern are schlock to domestic housing decoration market¡£ But it offers a stimulant and an opportunity to development and reform of housing decoration enterprises in shanghai¡£
Facing new situation£¬ the decision makers of housing decoration companies should make a system appraisal with SWOT analysis method after an investigation in actualities of housing decoration in shanghai¡£ While pondering over various factors£¬ which play effects upon companies from inside and outside£¬ they should determine market positions for their companies and select an optimal strategy for business in market¡£
Following perfecting of social ion market economy and integration of world economy£¬ small individual business is reactions against large social industry patterns in housing decoration trade¡£ The contradiction brings not only natural risks but also big market risk to dealers from small enterprises of housing decoration£¬ because they are lack of marketing ability in front of acute competition of business and rapid change of demands¡£
The Author thinks that middle and small enterprise dealers should adjust their market strategy with multi_policies£¬ look for their opportunity of long-term development in multi-scopes of business with advantages of differential and flexible patterns£¬ and rely on their individual strength£¬ management concept£¬ human resource and quality control system for design and work£¬ to keep their market position¡£
According to features of middle and small enterprises of housing decoration in shanghai Municipality£» the author makes a proposal on strategy for position and developing shanghai Housing Decoration Industry¡£ It covers integration innovation£¬ effective reform£¬ trade industrialization and brand forging¡£ Aiming at establishment of industrial park and cultivation of reputed enterprise£¬ it encourages initiative in housing decoration£¬ market opening with legal consciousness so as to upgrade Shanghai Housing Decoration Industry¡£
Key words: Shanghai Housing Decoration Development
Strategy Research and study
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¹Ø¼ü´Ê: ÉϺ£×¡Õ¬ ×°ÐÞ·¢Õ¹ ²ßÂÔÑо¿
Abstract
Shanghai is an international metropolis and a famous cultural city within historical contest in our country¡£ Following china¡¯s entering WTO£¬a lot of foreign designees£¬ working enterprises£¬ project undertakers and package dealers specialized for housing decoration with famous brands will come into our country¡£ They¡¯re advanced marketing concept£¬ competition ability£¬ scientific management rational organization£¬ perfect technology£¬ marketing operation mechanism are challenges to cosmetic housing decoration professionals¡£ Their high class prefabricates part production£» factory working and assembly in duster pattern are schlock to domestic housing decoration market¡£ But it offers a stimulant and an opportunity to development and reform of housing decoration enterprises in shanghai¡£
Facing new situation£¬ the decision makers of housing decoration companies should make a system appraisal with SWOT analysis method after an investigation in actualities of housing decoration in shanghai¡£ While pondering over various factors£¬ which play effects upon companies from inside and outside£¬ they should determine market positions for their companies and select an optimal strategy for business in market¡£
Following perfecting of social ion market economy and integration of world economy£¬ small individual business is reactions against large social industry patterns in housing decoration trade¡£ The contradiction brings not only natural risks but also big market risk to dealers from small enterprises of housing decoration£¬ because they are lack of marketing ability in front of acute competition of business and rapid change of demands¡£
The Author thinks that middle and small enterprise dealers should adjust their market strategy with multi_policies£¬ look for their opportunity of long-term development in multi-scopes of business with advantages of differential and flexible patterns£¬ and rely on their individual strength£¬ management concept£¬ human resource and quality control system for design and work£¬ to keep their market position¡£
According to features of middle and small enterprises of housing decoration in shanghai Municipality£» the author makes a proposal on strategy for position and developing shanghai Housing Decoration Industry¡£ It covers integration innovation£¬ effective reform£¬ trade industrialization and brand forging¡£ Aiming at establishment of industrial park and cultivation of reputed enterprise£¬ it encourages initiative in housing decoration£¬ market opening with legal consciousness so as to upgrade Shanghai Housing Decoration Industry¡£
Key words: Shanghai Housing Decoration Development
Strategy Research and study
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