电子商务网站的规划与设计研究.doc

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电子商务网站的规划与设计研究,全文17页约13000字 论述翔实论文摘要本文结合目前电子商务发展的形式,特别是电子商务网站的现状,分析了目前网站成功以及赢利的因素,同时也分析了目前企业建立电子商务网站还存在的问题,提出了做好网站规划和设计是一个电子商务成功的关键,要把网站的规划和设计放在头等重要的位置。针对目前电子商务网...
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电子商务网站的规划与设计研究

全文17页 约13000字 论述翔实

论文摘要

本文结合目前电子商务发展的形式,特别是电子商务网站的现状,分析了目前网站成功以及赢利的因素,同时也分析了目前企业建立电子商务网站还存在的问题,提出了做好网站规划和设计是一个电子商务成功的关键,要把网站的规划和设计放在头等重要的位置。
针对目前电子商务网站还存在的问题,本文对如何进行系统的网站规划做了阐述,提出做好网站规划要心中有目标,分析要系统全面,指定方案要有条理更要合理。之后,阐述了网站内容设计,网站维护与推广的内容作为补充,也可以视作是规划书的完整化。
本文把管理学理论和网站建设结合是一个较新的观点,实际上网站建设本身很多地方都能运用到管理学的知识,管理学本来就是前人总结的做好一件事的原理,它会推动我们的网站建设走向更优化。

关键词:网站规划,建站目的,市场分析,竞争者分析,可行性分析,网站内容设计,网站维护,网站推广


Abstract
This article is about how to set up a successful commercial website. After an analysis of the e-commerce’s situation and developing condition today, it puts out website’s successful or profitable factors at present and also puts out the problems that exist in today’s commercial websites, which have much to do with the programming of websites. This article then explains the programming is the most important step in setting up a website.
As for the problems existing, this article gives a complete discussion on how to do a good website programming. It explains that in order to do a good programming clear aims, complete analyses and reasonable and orderly schemes are all needed. Then the article takes contents’ design, website’s maintenance and updating and website’s popularization as complements, which can also be considered as parts that integrate the programming book.
It is a new concept that making good use of management theory in setting up websites. In fact, management theories as popular scientific theories can work in many situations including setting up commercial websites and they can make our websites go to optimization gradually.

Keywords: Website programming, website aims, analysis on markets, analysis on competitors, analysis on feasibility, content’s design, website’s maintenance and updating, website’s popularization.


部分参考文献

9、朱娟英 杨冰之,《确保电子商务项目成功的十大策略》,2003
10、王汝林,《我国电子商务的十二个市场分析》,2001
11、梁春晓,《如何看待当前电子商务形势》,2002
12、安慧,《发展我国电子商务需迫切解决的问题 》,2000
13、《专业电子商务解决方案》,2001