浅论影视广告的创意.doc

浅论影视广告的创意
 

【摘要】创意是影视广告的灵魂，是科学与艺术结合的产物，是广告的思想内涵和灵魂，是最具有说服力的要素。要了解影视广告的创意，就要了解广告创意的内涵，原则和设计法则。同时还要深层次的了解广告创意的程序与策略，本文通过对广西电视台的形象广告片进行分析，阐述了影视广告创意的一般思考方法和步骤，并提出了如何认识影视广告，认识影视广告创意的几点思考。
【关键词】创意  广告创意  影视广告

Talk about the intention of movie & TV advertisement simply

【Abstract】The intention is the soul of movie & TV advertisement, and the result that the science is combined with art, it is thought intension and soul of the advertisement, is the key element that has convincingness most. Understand the intention of the advertisement of movie & TV , will understand the intension of the advertising intention soon, the principle and rule of designing. Also want profound understanding advertising procedure and tactics , through analyse to image advertising film , Guangxi of TV station this text of intention at the same time, have explain the advertising intention general thinking method and step of movie & TV, has proposed how to realize the movie & TV advertisement, realize some thinking of the advertising intention of movie & TV.
【Keywords】Intention  Advertising intention  Movie & TV advertisement浅论影视广告的创意
 

【摘要】创意是影视广告的灵魂，是科学与艺术结合的产物，是广告的思想内涵和灵魂，是最具有说服力的要素。要了解影视广告的创意，就要了解广告创意的内涵，原则和设计法则。同时还要深层次的了解广告创意的程序与策略，本文通过对广西电视台的形象广告片进行分析，阐述了影视广告创意的一般思考方法和步骤，并提出了如何认识影视广告，认识影视广告创意的几点思考。
【关键词】创意  广告创意  影视广告

Talk about the intention of movie & TV advertisement simply

【Abstract】The intention is the soul of movie & TV advertisement, and the result that the science is combined with art, it is thought intension and soul of the advertisement, is the key element that has convincingness most. Understand the intention of the advertisement of movie & TV , will understand the intension of the advertising intention soon, the principle and rule of designing. Also want profound understanding advertising procedure and tactics , through analyse to image advertising film , Guangxi of TV station this text of intention at the same time, have explain the advertising intention general thinking method and step of movie & TV, has proposed how to realize the movie & TV advertisement, realize some thinking of the advertising intention of movie & TV.
【Keywords】Intention  Advertising intention  Movie & TV advertisement