我国汽车工业的自主开发_外文翻译.doc

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我国汽车工业的自主开发_外文翻译,the mercerized and internationalized backgroundat present,under the mercerized and internationalized background,how to strengthen the independent development ab...
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The mercerized and internationalized background
At present,under the mercerized and internationalized background,how to strengthen the independent development ability of our country’s auto industry has become the urgent problem to be solved.This article,by referring to the experience of developed countries of automobile industry in implementing the industrial policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy,has put forward policy recommendations of supporting independent development of our country’s auto industry.
A brand based on market is promises for a product's capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don't have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great competitive power, which can drive and prompt development of automobile industry.
我国汽车工业的自主开发
在目前市场化、国际化背景下,如何增强我国汽车工业的自主开发能力已成为迫切需要解决的问题。文章通过借鉴汽车工业发达国家实施产业政策的经验,并对比我国1994年和2OO4年两部汽车产业政策中有关自主知识产权的规定,提出了支持我国汽车工业自主开发的政策建议。
一个品牌是产品性能、质量和服务的承诺,它建立在市场基础上。目前,全国近200个驰名商标中,汽车品牌的驰名商标仅占2%;同时,加入WTO后,一大批拥有高品质、良好性能和优质服务产品的跨国汽车公司大举入境,将给国内消费者带来一种全新的品牌理念。这对还不具有自主开发能力和品牌培育意识的国内企业来说,无疑是一种极大的冲击,也足以影响这个汽车业的发展。在这个关键时期,中国迫切需要具有强大竞争力的汽车品牌来带动和激励汽车工业的发展。