商务英语翻译中文化差异的体现及对策.doc
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商务英语翻译中文化差异的体现及对策,英语专业 ［摘 要］ 商务活动中，使用不同语言的民族之间必然存在文化差异，这种文化差异会造成翻译沟通的障碍，影响交易的进程和达成；任何人要想从事国际贸易,第一个条件是精通商务英语。商务信函是国际商业伙伴之间主要的来往方法，而商务谈判在经贸往来中也正扮演着重要角色，国家之间的文化差异对商...
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Chapter 1 Cultural Differences in Business English Discourse 2
1.1 Cultural differences in business letters 2
1.1.1 Different format in English and Chinese business letters 2
1.1.2 Differences in euphemism expression 3
1.1.3 Different position of key information 5
1.2 Cultural differences in business contracts 5
1.2.1 Differences of sentence structures 5
1.2.2 Different expression of negative meaning 6
Chapter 2 Cultural Differences in Business Negotiations 7
2.1 Different forms of address 7
2.2 Salutations and topic selection in greetings 8
2.3. Different focus of talks. 9
Chapter 3 The Countermeasures 9
3.1 Translation strategies in Business English discourse 9
3.1.1 The cultivation of awareness on cultural differences 10
3.1.2 The use of polite formula 10
3.1.3. The use of euphemism 10
3.2 Translation strategies in business negotiations 12
Conclusion 12
References 14
Acknowledgements 15
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Chapter 1 Cultural Differences in Business English Discourse 2
1.1 Cultural differences in business letters 2
1.1.1 Different format in English and Chinese business letters 2
1.1.2 Differences in euphemism expression 3
1.1.3 Different position of key information 5
1.2 Cultural differences in business contracts 5
1.2.1 Differences of sentence structures 5
1.2.2 Different expression of negative meaning 6
Chapter 2 Cultural Differences in Business Negotiations 7
2.1 Different forms of address 7
2.2 Salutations and topic selection in greetings 8
2.3. Different focus of talks. 9
Chapter 3 The Countermeasures 9
3.1 Translation strategies in Business English discourse 9
3.1.1 The cultivation of awareness on cultural differences 10
3.1.2 The use of polite formula 10
3.1.3. The use of euphemism 10
3.2 Translation strategies in business negotiations 12
Conclusion 12
References 14
Acknowledgements 15
