工业设计、产品、企业与市场的关系-----外文翻译.doc

Japan in the 1960s: "Industrial design nation. And many, many successful entrepreneurs, academics, politicians are surprised with the tremendous energy of the industrial design of the industrial designer's life is full of endless yearning.Industrial design, why has such a charm? This involves the relationship between industrial design and product, corporate, and market. Described the relationship between industrial design and product, corporate, and market, I would like to talk about the relationship between the products, enterprises, markets, it is necessary.Relationship of the three products, enterprises, the market, much like the skills, people and society all three. Need to have a rich and comprehensive skills, through certain mechanisms use the skills to realize their own value, create social value and this value recognized by the public, in order to establish the existence of their image in society. Which what is the market? In fact, the market is a commercialized society. In other words, the market is only a social component. It is based on the pursuit of profit maximization as the fundamental purpose of the society. In such a society, only the largest commercial profit, is successful in order to set up their own image, and was eventually recognized by the community.Enterprises to survive in this society, companies need to make reasonable use of their own available resources, good corporate governance mechanisms to create their own core products and to sell your product to make their products both for the enterprise to achieve maximum profits, and create the greatest social benefits for the community. In order to be recognized by the public, establish a good image. Thus, the product a special position in the enterprise is self-evident. The real purpose of the industrial design is to create products of true quality (real quality is

日本在60年代便提出：“工业设计立国”。且许许多多成功的企业家、学者、政治家，都惊异与工业设计的巨大能量，并对工业设计师的生活充满了无尽的向往。工业设计为何有如此魅力呢？这就涉及到了工业设计与产品、企业、市场的关系。但在阐述工业设计与产品、企业、市场的关系之前，我想先说一下产品、企业、市场之间的关系，这是很有必要的。产品、企业、市场三者的关系，很像技能，人与社会三者的关系。人需要在掌握了丰富而且全面的技能后，通过一定的机制利用技能去实现自身价值，创造社会价值，并使这种价值得到社会公众的认可，从而在社会中建立起自己的形象存在。哪什么是市场呢？其实市场是一个商品化的社会。也就是说，市场只是社会的一个组成部分。它是以追求利润的最大化为根本目的的社会。在这样的社会中，只有实现了最大的商业利润，才是成功的，才能建立起自己的形象，而最终被社会所认可。企业要在这样的社会中生存，企业就需要合理的利用自身掌握的资源，在良好的企业管理机制下，创造出自己的核心产品，并向社会推销自己的产品，使自己的产品既为企业实现最大的利润，又为社会创造最大的社会效益。从而得到社会公众认同，树立企业自身的良好形象。由此可见，产品在企业中特殊的重要地位是不言而喻的。工业设计的真正目的是创造产