企业利用网络营销------外文翻译.doc
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企业利用网络营销------外文翻译,【摘要】网络营销是增长最快的国家之一,在电子商务领域有潜力成为一个平台为中小企业与大企业的公司竞争,即使他们没有基础设施和资源。但正如我们所说的,小公司有机会能与大牌球员,有几个问题和因素使一个小生意,而忽视营销。一个小型商业公司能生存在电子市场,只有当他们使用他们的资源,合理分配妥善地仔细监控资源。这就是方法采用找到...
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此文档由会员 wanli1988go 发布
【摘要】
网络营销是增长最快的国家之一,在电子商务领域有潜力成为一个平台为中小企业与大企业的公司竞争,即使他们没有基础设施和资源。但正如我们所说的,小公司有机会能与大牌球员,有几个问题和因素使一个小生意,而忽视营销。一个小型商业公司能生存在电子市场,只有当他们使用他们的资源,合理分配妥善地仔细监控资源。这就是方法采用找到方法所使用的小型商业企业。后现代主义案例研究的方法,我们可以收集定性数据以找出中小企业如何利用网络营销以吸引更多的顾客能与大牌球员。这些数据是来自个人诠释在实时的情况,而且还能得到一种概念,这也就是他们所理解的方式的概念以及如何有效地实施网络营销公司来获得帮助客户。
通过这个病例的研究中我们将分析这些解释数据找出方法用于小型企业在网络营销,是什么因素影响其采取协助。本研究将显示一个小生意的清晰画面上他们是如何利用企业网络营销绩效的提高他们的业务。
Abstract:
E-marketing is one of the fastest growing fields in e-business which has the potential to become a platform for small business firm to compete with big business even though they don’t have the infrastructure and resource. But as we say that small business firms has a chance to compete with big players there are several issues and factors which lead a small business to adopt and ignore e-marketing (Carson et al., 1995). A small business firm can survive in e-market only if they use their resource carefully and allocate them properly and monitor the resource (McCole and Ramsey 2004).
This is the method which is adopted to find the methodologies used by the small business enterprises. The interpretive case study is the method with which we can collect qualitative data in order to find how a small business enterprise uses e-marketing to attract more customers and compete with big players (Gilmore, A., D. Gallagher, et al. 2007). These data is interpreted from individuals who are in the real time situations and get an idea about the way which they have understood the concept of e-marketing and how effectively implemented helped the firms to gain customers.
网络营销是增长最快的国家之一,在电子商务领域有潜力成为一个平台为中小企业与大企业的公司竞争,即使他们没有基础设施和资源。但正如我们所说的,小公司有机会能与大牌球员,有几个问题和因素使一个小生意,而忽视营销。一个小型商业公司能生存在电子市场,只有当他们使用他们的资源,合理分配妥善地仔细监控资源。这就是方法采用找到方法所使用的小型商业企业。后现代主义案例研究的方法,我们可以收集定性数据以找出中小企业如何利用网络营销以吸引更多的顾客能与大牌球员。这些数据是来自个人诠释在实时的情况,而且还能得到一种概念,这也就是他们所理解的方式的概念以及如何有效地实施网络营销公司来获得帮助客户。
通过这个病例的研究中我们将分析这些解释数据找出方法用于小型企业在网络营销,是什么因素影响其采取协助。本研究将显示一个小生意的清晰画面上他们是如何利用企业网络营销绩效的提高他们的业务。
Abstract:
E-marketing is one of the fastest growing fields in e-business which has the potential to become a platform for small business firm to compete with big business even though they don’t have the infrastructure and resource. But as we say that small business firms has a chance to compete with big players there are several issues and factors which lead a small business to adopt and ignore e-marketing (Carson et al., 1995). A small business firm can survive in e-market only if they use their resource carefully and allocate them properly and monitor the resource (McCole and Ramsey 2004).
This is the method which is adopted to find the methodologies used by the small business enterprises. The interpretive case study is the method with which we can collect qualitative data in order to find how a small business enterprise uses e-marketing to attract more customers and compete with big players (Gilmore, A., D. Gallagher, et al. 2007). These data is interpreted from individuals who are in the real time situations and get an idea about the way which they have understood the concept of e-marketing and how effectively implemented helped the firms to gain customers.
