公司为何必须开放商业模式----外文翻译.doc

Innovation is becoming an increasingly open process thanks to a growing division of labor. One company develops a novel idea but does not bring it to market. Instead, the company decides to partner with or sell the idea to another party, which then commercializes it. To get the most out of this new system of innovation, companies must open their business models by actively searching for and exploiting outside ideas and by allowing unused internal technologies to flow to the outside, where other firms can unlock their latent economic potential. Let’s be clear about what is meant by the term business model. In essence, a business model performs two important functions: It creates value, and it captures a portion of that value. The first function requires the defining of a series of activities (from raw materials through to the final customer) that will yield a new product or service, with value being added throughout the various activities. The second function requires the establishing of a unique resource, asset or position within that series of activities in which the firm enjoys a competitive advantage.

随着劳动分工日益明确，创新正逐渐开放化。创意商业化不再由原创公司单独完成，而是通过合作或转让的方式实现。为了在这种新式创新系统中获得尽可能多的利益，公司必须通过积极探发外部理念及输出尚未应用的相应内部技术（使其他公司能发掘这些技术的经济潜力）来开放商业模式。
首先必须明确商业模式的概念。商业模式本质上发挥两大功能：创造价值；并使创造者从中获取部分价值。前者要求定义一系列创造新产品或服务的相关环节（从原材料供应到顾客终端销售）。这些环节不断提高了价值附加。后者要求在这些相关环节，确立独特的资源、资产或地位，以使公司具备竞争优势。
开放式商业模式使组织的价值创造及获取都更有效。它通过融合外部概念来影响内部创意，进而促成价值创造。此外，它还通过利用公司内外的核心资产、资源或地位来使公司获取更多价值。
下列公司会有助于评价开放式商业模式的潜力：高通公司——便