中国网上购物现状分析.doc

中国网上购物现状分析
　　　　　　　　　　　　　
【摘要】 本文对中国网上购物具体的发展情况进行具体的分析调查的基础上，依据调查结果，运用综合分析、定性与定量相结合的方法，对中国网上购物的发展现状、规模、发展趋势、主要存在的问题等个方面进行分析研究。结果表明，中国网上购物的发展存在着安全性较差，网络消费环境尚不完善，网上购物立法匮乏，资本投入不足等问题。并针对这些问题在改善网购环境，规范网络交易行为，普及网络交易的维权常识，加强各方的合作等方面提出了促进网上购物健康快速的发展建议对策。
【关键词】  网上购物   现状   趋势   问题   解决措施 
　　China’s Online Shopping to Analyze the Current Situation
　　             
【Abstract 】In this paper, the development of Chinese online shopping specific situation specific analyses based on investigation, according to findings, using qualitative and quantitative comprehensive analysis, the method of combining the current situation of the development of the Chinese online shopping, scale, development trend and main problems such aspects were analyzed. The results show that the development of Chinese online shopping there are less secure, network consumption environment still is not perfected, online shopping legislation deficient, capital investment insufficient. And in the light of these problems in improving e-commerce environment, standardizes network transactions, and popularization of the network trade rights sense, strengthening cooperation of all parties to promote the healthy and rapid development Suggestions countermeasures.
【Key words】 Online Shopping   Status   Trend   Question    Countermeasure