为什么好的设计并不保证一定会成功-----外文翻译.doc
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为什么好的设计并不保证一定会成功-----外文翻译,if a customer's total experience surrounding a product is bad,it can supersede everything else about the product,even its outstanding design."good design is, of...
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If a customer's total experience surrounding a product is bad,it can supersede everything else about the product,even its outstanding design.
"Good design is, of course, a primary building block of the total customer experience,"acknowledges Daniel Cuffaro of Altitude, a Boston-based product design and development firm. But good design in itself does not guarantee a positive customer experience. To achieve that, you need to build customer awareness, make the product easily available, price it properly, package it well, and offer support after the purchase."When these things are achieved in support of an excellent product," says Cuffaro, "they make three things possible—three things that make up a sort of 'value pyramid'."
The pyramid's first layer is the capability to bring a product to market. That's just the price of entry—the base of the pyramid. The next layer is more difficult. It involves removing all the "negatives" from the customer experience—any attributes that are likely to disappoint the customer(for instance, auto cupholders that are located in a position or are of a shape that keeps them from being usable). The third layer, th
如果客户的总经验周边产品是坏的，它可以取代关于该产品的其他的东西，即使他是出色的设计也是这样。
“好设计，当然是一个组成总客户体验的主要部分”丹尼尔Cuffaro认为，位于波士顿的产品设计和开发公司。但良好的设计本身并不保证积极的客户体验。为了实现这一点，你需要建立客户的意识，使产品容易获得，价格适当，包装好，并提供技术支持后购买。“当这些事情能够支持实现一个优良的产品 ” Cuffaro 说，“三件事使他们有可能，三件事构成一种'价值金字塔'。”
金字塔的第一层是有把一个产品带到市场的能力，这只是价格的入门的基础；第二层是更加困难。它涉及消除所有的“否定”的客户体验，任何属性，很可能会使客户失望（例如，被汽车所使用的线性的位置）。第三层，顶部的金字塔，涉及“惊喜” ，什么样的惊喜，如在新的大众甲壳虫里面的芽花瓶，使顾客说： “哇。”
并非所有影响到总的客户体验的因素都是是可控的。如果他们，更多的产品将取得成功。Cuffaro提供例如餐厅具有优良食品，但没有停车。食品是在餐厅的控制权;但是停车场是不能控制的，取得好的客户经验的关键是在于优化，说Cuffaro ，这样无论在哪里，所有的因素才能真正得到控制。而且因为，对于大多数产品，将永远是许多因素是无法控制的（缺乏知识的销售
"Good design is, of course, a primary building block of the total customer experience,"acknowledges Daniel Cuffaro of Altitude, a Boston-based product design and development firm. But good design in itself does not guarantee a positive customer experience. To achieve that, you need to build customer awareness, make the product easily available, price it properly, package it well, and offer support after the purchase."When these things are achieved in support of an excellent product," says Cuffaro, "they make three things possible—three things that make up a sort of 'value pyramid'."
The pyramid's first layer is the capability to bring a product to market. That's just the price of entry—the base of the pyramid. The next layer is more difficult. It involves removing all the "negatives" from the customer experience—any attributes that are likely to disappoint the customer(for instance, auto cupholders that are located in a position or are of a shape that keeps them from being usable). The third layer, th
如果客户的总经验周边产品是坏的，它可以取代关于该产品的其他的东西，即使他是出色的设计也是这样。
“好设计，当然是一个组成总客户体验的主要部分”丹尼尔Cuffaro认为，位于波士顿的产品设计和开发公司。但良好的设计本身并不保证积极的客户体验。为了实现这一点，你需要建立客户的意识，使产品容易获得，价格适当，包装好，并提供技术支持后购买。“当这些事情能够支持实现一个优良的产品 ” Cuffaro 说，“三件事使他们有可能，三件事构成一种'价值金字塔'。”
金字塔的第一层是有把一个产品带到市场的能力，这只是价格的入门的基础；第二层是更加困难。它涉及消除所有的“否定”的客户体验，任何属性，很可能会使客户失望（例如，被汽车所使用的线性的位置）。第三层，顶部的金字塔，涉及“惊喜” ，什么样的惊喜，如在新的大众甲壳虫里面的芽花瓶，使顾客说： “哇。”
并非所有影响到总的客户体验的因素都是是可控的。如果他们，更多的产品将取得成功。Cuffaro提供例如餐厅具有优良食品，但没有停车。食品是在餐厅的控制权;但是停车场是不能控制的，取得好的客户经验的关键是在于优化，说Cuffaro ，这样无论在哪里，所有的因素才能真正得到控制。而且因为，对于大多数产品，将永远是许多因素是无法控制的（缺乏知识的销售
