绪论:社区主导型发展和社区型旅游业------外文翻译.doc

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绪论:社区主导型发展和社区型旅游业------外文翻译,社区主导型发展是旅游规划所采用的一种战略,以组织社区积极参与,扩大旅游业的服务范围。目的是提高社会经济自主权,丰富当地居民和外来游客的体验。这一战略为旅游景地提供了更多的发展空间,特别对自然、文化游客以及探险者来说,开辟了更多的旅游胜地。实现了创建旅游业文化内涵的政策目标,从而社区参与并分享产业财富,打破了长久以来由富...
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社区主导型发展是旅游规划所采用的一种战略,以组织社区积极参与,扩大旅游业的服务范围。目的是提高社会经济自主权,丰富当地居民和外来游客的体验。这一战略为旅游景地提供了更多的发展空间,特别对自然、文化游客以及探险者来说,开辟了更多的旅游胜地。实现了创建旅游业文化内涵的政策目标,从而社区参与并分享产业财富,打破了长久以来由富人独享旅游产业利润的概念。
社区主导型发展让人们更加了解社区资产——文化、遗产、美食以及风土人情的价值。促使他们将这些资产转化成创收项目,同时也使游客体验更多样化,更有价值。每个公民都是潜在的业务合作伙伴,应该接受一些商务管理、环保意识、产品开发以及营销的培训。这种“以人为本”的旅游业提升了“主人翁”意识,预示着旅游业可持续发展的美好前景。
沿承上述思路,社区型旅游业(CBT)可以说是一种兼顾环保、社会与文


Community-based development is a strategy used by tourism planners to mobilize communities into action to participate in broadening the scope of offerings in the industry. The goal is socio-economic empowerment and a value-added experience for local and foreign visitors. This process opens new niches for destinations, most notably for the nature, culture, and adventure travelers. What this achieves is a policy objective of creating a culture of inclusion in the industry, whereby communities participate and share in the wealth of the industry, dispelling a long held perception of tourism as an exploiter of wealth where only the rich can benefit.

Community-based development empowers people to be more aware of the value of their community assets - their culture, heritage, cuisine and lifestyle. It mobilizes them to convert these into income generating projects while offering a more diverse and worthwhile experience to visitors. Every citizen is a potential business partner to be trained in small business management, environmental awareness, product development and marketing. This type of ‘people-centered’ tourism promotes a sense of ‘ownership’ which augurs well for the industry’s sustainability.