翻译文献----杂志广告与商业广告.doc
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翻译文献----杂志广告与商业广告,1.3.1杂志广告“杂志是一种向读者提供深度报道，时效性较弱的装订印刷出版物，它的内容主要包括意见提供，事件阐释和宣传倡导。杂志受众定义明确，具体细分。版式连贯，定期出版”〔l0j。“它是视觉媒介中比较重要的媒介之一。按其内容分为综合性杂志、专业性杂志和生活杂志;按其出版周期则可分为周刊、半月刊、月刊、双月刊、季刊及年...
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1.3.1杂志广告
“杂志是一种向读者提供深度报道，时效性较弱的装订印刷出版物，它的内容主要包括意见提供，事件阐释和宣传倡导。杂志受众定义明确，具体细分。版式连贯，定期出版”〔l0J。“它是视觉媒介中比较重要的媒介之一。按其内容分为综合性杂志、专业性杂志和生活杂志;按其出版周期则可分为周刊、半月刊、月刊、双月刊、季刊及年度报告等;而按其发行范围又可分为国际性杂志、全国性杂志、地区性杂志等”.
"Magazine is a reader to provide depth reports, timeliness weaker binding printing publications, its content mainly includes opinions, explanation and the publicity events provide advocate. Magazines clearly defined, and the specific segments of the audience. The format and coherent, periodically published" (l0J. "It is more important for visual medium medium. According to the content into one of comprehensive magazine, professional magazine and life magazine; according to the publication cycle can be divided into weekly, monthly, bimonthly, semimonthly, quarterly and annual reports, etc. And according to the issue range and can be divided into international magazine, national magazine, regional magazines and other".
“杂志是一种向读者提供深度报道，时效性较弱的装订印刷出版物，它的内容主要包括意见提供，事件阐释和宣传倡导。杂志受众定义明确，具体细分。版式连贯，定期出版”〔l0J。“它是视觉媒介中比较重要的媒介之一。按其内容分为综合性杂志、专业性杂志和生活杂志;按其出版周期则可分为周刊、半月刊、月刊、双月刊、季刊及年度报告等;而按其发行范围又可分为国际性杂志、全国性杂志、地区性杂志等”.
"Magazine is a reader to provide depth reports, timeliness weaker binding printing publications, its content mainly includes opinions, explanation and the publicity events provide advocate. Magazines clearly defined, and the specific segments of the audience. The format and coherent, periodically published" (l0J. "It is more important for visual medium medium. According to the content into one of comprehensive magazine, professional magazine and life magazine; according to the publication cycle can be divided into weekly, monthly, bimonthly, semimonthly, quarterly and annual reports, etc. And according to the issue range and can be divided into international magazine, national magazine, regional magazines and other".
