英语翻译论文-----中国广告行业的发展与前景解析.doc
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英语翻译论文-----中国广告行业的发展与前景解析,1078亿元，广告经营单位10万户，广告从业人员87万人。中国广告业以近40％的平均年增长速度，成为全球广告业增长最快的广告市场一（data from http://www.people.com.cn/gb/14677/21966/36358/2774892.html）。但相对于西方成熟的广告行业，中国的广告业还处于发...
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1078亿元，广告经营单位10万户，广告从业人员87万人。中国广告业以近40％的平均年增长速度，成为全球广告业增长最快的广告市场一（DATA from http://www.people.com.cn/GB/14677/21966/36358/2774892.html）。但相对于西方成熟的广告行业，中国的广告业还处于发展的初级阶段，广告作品缺乏创意，广告的表现手法传统、罗嗦、复杂、趋同性太强，缺乏原创，没有震撼力，广告的商业性与艺术性的结合做的不够好，很多广告都给人似曾相识的感觉，与西方发达国家的广告行业还有很大的差距。尤为突出的是中国广告创意的缺乏，广告创意给人印象最深刻的是作品的原创性，优秀的广告创意是国际语言，能在第一时间与受众进行沟通，产生共鸣。国外优秀广告有许多值得我们学习与借鉴的地方，西方广告更以幽默、夸张、简洁、含蓄的创意风格见长。
2. Status of China's advertising industry
As we all know, the advertising has been described as a barometer of a country's economic development. And there is a very close linkage between the advertising and the country’s economic development. With the reform and opening up in 1979, China's economic grows rapidly and stably. The advertising industry as a new one in China has developed rapidly. The adverting annual turnover /reach RMB 107.8 billion yuan, and there are 100,000 households advertising agencies with 870,000 practitioners in Advertising till 2003. The annual growth rate of China's advertising industry is nearly 40%, and it has become one of the fastest growing advertising markets in the world (DATA from http://www.people.com.cn/GB/14677/21966/36358/2774892.html). But compared to the Western mature advertising industry, China’s advertising industry is still in its initial development stage. The ad works are lack of originality, and the performance is traditional, lengthy, complex and strongly similar without shock power. The combination of commercial and artistic is not done well enough and a lot of advertising give people familiar feelings. So that there is still a very big gap between China’s advertising industry and western. China's advertising is particularly conspicuous lack of creativity. Advertising creativity is the most impressive of originality, and excellent ad creativity is an
2. Status of China's advertising industry
As we all know, the advertising has been described as a barometer of a country's economic development. And there is a very close linkage between the advertising and the country’s economic development. With the reform and opening up in 1979, China's economic grows rapidly and stably. The advertising industry as a new one in China has developed rapidly. The adverting annual turnover /reach RMB 107.8 billion yuan, and there are 100,000 households advertising agencies with 870,000 practitioners in Advertising till 2003. The annual growth rate of China's advertising industry is nearly 40%, and it has become one of the fastest growing advertising markets in the world (DATA from http://www.people.com.cn/GB/14677/21966/36358/2774892.html). But compared to the Western mature advertising industry, China’s advertising industry is still in its initial development stage. The ad works are lack of originality, and the performance is traditional, lengthy, complex and strongly similar without shock power. The combination of commercial and artistic is not done well enough and a lot of advertising give people familiar feelings. So that there is still a very big gap between China’s advertising industry and western. China's advertising is particularly conspicuous lack of creativity. Advertising creativity is the most impressive of originality, and excellent ad creativity is an
