企业市场营销策略的选择与应用.doc
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企业市场营销策略的选择与应用,页数 7字数 9133摘要：市场营销策略是属于企业的微观方面，是企业战略的重要支持，是企业管理目标实现的具体措施，它在很大程度上决定着一个企业的成败。本文以市场营销理论为基础，重点对市场营销策略的选择和应用进行论述，内容包括：企业市场营销策略的选择；产品策略，价格策略，分销渠道策略，促销策略...
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此文档由会员 孙阳阳 发布
企业市场营销策略的选择与应用
页数 7 字数 9133
摘要：
市场营销策略是属于企业的微观方面，是企业战略的重要支持，是企业管理目标实现的具体措施，它在很大程度上决定着一个企业的成败。本文以市场营销理论为基础，重点对市场营销策略的选择和应用进行论述，内容包括：企业市场营销策略的选择；产品策略，价格策略，分销渠道策略，促销策略以及它们在市场中的具体应用。希望通过相关分析能够帮助企业发现自己在实施营销策略中的问题并获得解决的方案。
Abstract: The market marketing strategy belongs to the enterprise
the microscopic aspect, is the enterprise strategy important support,
is the business management goal realization concrete measure, it is
deciding an enterprise's success or failure in the very great degree.
This article takes the market marketing theory as a foundation, key
carries on the elaboration to the market marketing strategy choice and
the application, the content includes: The factors that work on enterprise
choosing the market marketing strategy ; The product
strategy, the price strategy, retails the channel strategy, the
promotion strategy as well as they in the market concrete application.
The hope can help the enterprise through the correlation analysis to
discover oneself in the implementation marketing
strategy questions and solve them.
关键词：企业,市场营销,策略,选择,应用
key words: enterprise the market marketing strategy choice application
页数 7 字数 9133
摘要：
市场营销策略是属于企业的微观方面，是企业战略的重要支持，是企业管理目标实现的具体措施，它在很大程度上决定着一个企业的成败。本文以市场营销理论为基础，重点对市场营销策略的选择和应用进行论述，内容包括：企业市场营销策略的选择；产品策略，价格策略，分销渠道策略，促销策略以及它们在市场中的具体应用。希望通过相关分析能够帮助企业发现自己在实施营销策略中的问题并获得解决的方案。
Abstract: The market marketing strategy belongs to the enterprise
the microscopic aspect, is the enterprise strategy important support,
is the business management goal realization concrete measure, it is
deciding an enterprise's success or failure in the very great degree.
This article takes the market marketing theory as a foundation, key
carries on the elaboration to the market marketing strategy choice and
the application, the content includes: The factors that work on enterprise
choosing the market marketing strategy ; The product
strategy, the price strategy, retails the channel strategy, the
promotion strategy as well as they in the market concrete application.
The hope can help the enterprise through the correlation analysis to
discover oneself in the implementation marketing
strategy questions and solve them.
关键词：企业,市场营销,策略,选择,应用
key words: enterprise the market marketing strategy choice application
