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试论新时期企业文化的建设和探索,页数 19字数 15245[摘要] 世界上的许多著名企业，他们长盛不衰的共同原因主要有三个，即优质的产品、精明的销售和深厚的文化底蕴。而且优质的产品、精明的服务往往产生于深厚的文化底蕴。本文试图通过对“企业文化的认识、企业文化和新经济的关系及企业文化的影响”这几个方面的详细论述，阐明了“在...
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试论新时期企业文化的建设和探索
页数 19 字数 15245
[摘要] 世界上的许多著名企业，他们长盛不衰的共同原因主要有三个，即优质的产品、精明的销售和深厚的文化底蕴。而且优质的产品、精明的服务往往产生于深厚的文化底蕴。本文试图通过对“企业文化的认识、企业文化和新经济的关系及企业文化的影响”这几个方面的详细论述，阐明了“在知识经济条件下，企业成败的关键在于拥有某种技术，而不是传统经济条件下由资本规模和数量决定企业的竞争力；在新经济运行中，只有不断进行技术创新，才能在竞争中处于有利地位；在市场竞争中企业文化是企业立于不败之地的成功之魂”等论点。并进一步提出在新经济时代，企业文化在建设和探索过程中应注意的一些情况。
关键词
新时期,企业文化,建设,探索
[abstract] In the world, the mainly common causes that many famous enterprises keep dynamic for a long time come from their high-quality products, excellent marketing and profound corporate culture. Moreover, high-quality products and excellent marketing can often be derived from profound corporate culture. In this dissertation, by discussing enterprise culture, the relationship of corporate culture and neo-economy, the influence of enterprise culture, I’d like to set forth these arguments: 1, in knowledge economy era, the key factor upon which a enterprise’s success or failure depends is not competition capability derived from conventional capital scale and amount, but holding some technique; 2, in neo-economy era, you can just acquire competition predominance by constant technique innovation; 3, corporate culture is the source that a enterprise keeps success in market competition; etc. At last, I more put forth some situations that we should pay attention to during constructing and researching corporate culture in neo-economy era.
参考文献
知识经济与企业文化创新
刘光辉
知识经济时代企业文化的构建
(扬州大学商学院)张春华
页数 19 字数 15245
[摘要] 世界上的许多著名企业，他们长盛不衰的共同原因主要有三个，即优质的产品、精明的销售和深厚的文化底蕴。而且优质的产品、精明的服务往往产生于深厚的文化底蕴。本文试图通过对“企业文化的认识、企业文化和新经济的关系及企业文化的影响”这几个方面的详细论述，阐明了“在知识经济条件下，企业成败的关键在于拥有某种技术，而不是传统经济条件下由资本规模和数量决定企业的竞争力；在新经济运行中，只有不断进行技术创新，才能在竞争中处于有利地位；在市场竞争中企业文化是企业立于不败之地的成功之魂”等论点。并进一步提出在新经济时代，企业文化在建设和探索过程中应注意的一些情况。
关键词
新时期,企业文化,建设,探索
[abstract] In the world, the mainly common causes that many famous enterprises keep dynamic for a long time come from their high-quality products, excellent marketing and profound corporate culture. Moreover, high-quality products and excellent marketing can often be derived from profound corporate culture. In this dissertation, by discussing enterprise culture, the relationship of corporate culture and neo-economy, the influence of enterprise culture, I’d like to set forth these arguments: 1, in knowledge economy era, the key factor upon which a enterprise’s success or failure depends is not competition capability derived from conventional capital scale and amount, but holding some technique; 2, in neo-economy era, you can just acquire competition predominance by constant technique innovation; 3, corporate culture is the source that a enterprise keeps success in market competition; etc. At last, I more put forth some situations that we should pay attention to during constructing and researching corporate culture in neo-economy era.
参考文献
知识经济与企业文化创新
刘光辉
知识经济时代企业文化的构建
(扬州大学商学院)张春华
