江苏省海头高级中学高一英语（译林版）必修4导学案14份.rar

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Advertisements, which often use p________ language and e______ images, play an important p___ of our lives. There are two main t_____ of advertisements. One is called c_________ advertisements, which are meant to p_______ a product or s_____ .
But they don’t tell c _______ the c _______ truth. Another one is called PSAs, which use a________ and o____ ____ images and c_______ language, are often placed for f_ ___. They d____ with many social i_____ which often affect public w______.
persuasive/exciting/part/types/commercial/promote/service
Customers/complete/attractive/original/creative/free/deal/issues/welfare

1. We are so used to them that we often do not even realize how many we see and hear in a day.
对广告我们太习以为常了，我们甚至经常意识不到一天之能看到和听到多少广告。
be used to (doing) sth: 后接名词、代词或动名词做宾语，强调适应的状态。
get / become used to (doing) sth：指从不习惯到习惯这一过程的转变，
I am not used to getting up early.
You will soon get used to our way of living.
be / get used to (doing) sth.的意思是：
have the habit of doing sth.，与另一短语be / get accustomed to doing sth.的意思和用法相同。
① Are you used to (eating) spicy food?
你习惯吃加了香料的食物吗？
②T hey found it hard to get used to (living in) such a noisy place.
他们发现很难适应(居住在)这样一个喧闹的地方。
2）used to do sth.
used to常常用来表示：过去的习惯和常常出现的行为
(1) 肯定式：
He used to drink a lot of beer when he stayed there.
(2) 反意疑问句：
He used to drink a lot of beer when he stayed there, didn’t he?
2）used to do sth. 过去常常
(3) 疑问式和否定式：
A: Did he use to drink a lot of beer when he stayed there?
B: No, he didn’t use to drink a lot of beer when he stayed there.
A: Used he to drink a lot of beer when he stayed there?
B: No, he usedn’t to drink a lot of beer when he stayed there.
My grandma used to be beautiful when was young.
I think my grandma is beautiful because I love her.
1) 你以前常在星期天去钓鱼。
You _________________ on Sundays.
used to go fishing
2) 从前这里有一家餐厅。
________________ a restaurant here.
There used to be
3) 竹子可以用来建造房屋。
Bamboo __________________ houses.
can be used to build
4) 战争期间城堡用来作监狱。
During the war the castle ___________a prison.
was used as
2. A commercial advertisement is one which someone has paid for to promote a product or service.
商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。
不定代词one 在定语从句中，可以用来表示或指代的是任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说 明事物的类别。例如句中的one就是指任何一种付费的、用来促销产品和服务项目的a commercial advertisement。
Her husband is a middle school teacher, one who is very popular with young men.
她的丈夫是一位中学教师，是属于年轻人喜欢的那一种教师。
one = a middle school teacher
The wine shop that his grandfather used to have fifty years ago was one which cou ld be found in every small town in England.
他的祖父50年前有一家酒馆，那是一家在英格兰每一个小镇上都可以找得到的小酒馆。
one = a wine shop
2) Serve v service n.
at sb’s service随时可供使用(帮助)
be of service (to sb)(对某事) 有用
do sb a / no service有助于/无助于某人
serve the people为人民服务
serve in the army在军队服役
3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. 公益广告经常是免费的，其目的是向民众提供关于健康或者其它影响到公共利益的知识。
1) for free：without payment 免费的
There a re many movies on the Internet and you can download and watch them for free.
网络上有很多电影，你可以下载免费观看。
2) intend to do sth.
intend vt. to have in one’s mind as a plan or purpose; mean to do sth.
(1) intend sth. or to do sth.
He took it as an insult, which was not at all what I had intended.
他把这看成了一种侮辱，可我根本就没有这个意思。
She intended to catch the early tr ain but she got up too late.
她本打算赶早班火车，但她早上起得太晚了。
(3) be intended for (have a plan for in the mind) (为…而) 准备；预定
The chair was intended for you, but she took it away.
那椅子本来是给你准备的，可 是给她搬走了。
All these books are intended for children from six to ten.
这些书都是给6-10岁的孩子们准备的。
The newly-pub lished book, which refers ____ basic English grammar is ____ only for beginners.
A. as; meant B. for; intended
C. to; planned D. to; intended
4. However, we still must be aware of the methods used in advertisements to try and sell us things. 尽管如此,我们对商业广告中所使用的技法还要有所意识,它们的意图都是要向我们兜售商品。
1) be aware of：having knowledge or understanding of 知道；明白；意识到。(也可 以用作be aware that-clau..