人民币升值对浙江省服装产品出口的影响.doc
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人民币升值对浙江省服装产品出口的影响,摘 要:近年来,随着人民币的持续升值,造成浙江服装产品出口在国际市场上的比较优势削弱,国际市场竞争力下降,浙江省外贸服装出口面临较大的压力与挑战。浙江是全国纺织工业大省,但在市场经济进一步深化的今天,其发展的态势却一步步的放缓下来。劳动密集已成为服装业的劣势,以低价来吸引客户已不再是...
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人民币升值对浙江省服装产品出口的影响
摘 要:近年来,随着人民币的持续升值,造成浙江服装产品出口在国际市场上的比较优势削弱,国际市场竞争力下降,浙江省外贸服装出口面临较大的压力与挑战。浙江是全国纺织工业大省,但在市场经济进一步深化的今天,其发展的态势却一步步的放缓下来。劳动密集已成为服装业的劣势,以低价来吸引客户已不再是浙江省服装产品出口企业的销售策略。服装业组织结构的不合理、创新能力低、产品市场竞争力弱等不利因素在人民币升值的大背景下显得更加明显。人民币升值对浙江服装产品的出口是一把“双刃剑”,本文主要对其消极和积极两方面的影响进行了分析,并提出了一些对策及建议。
关键词:人民币升值;浙江省;服装产品出口;竞争力;利润
The impact of RMB appreciation on the export of Zhejiang Province garment products
, Major in International Economics and Business, Institute Of Modern Service
Abstract:In recent years, with the continued appreciation of the RMB, resulting in garment exports in Zhejiang comparative advantage in the international market, weakening competitiveness in international markets, foreign trade garment exports in Zhejiang Province is facing greater pressure and challenges. Zhejiang province is the country's textile industry, but in today's market economy, deepening its development momentum has slowed down a step. Labor-intensive garment industry has become a disadvantage, at low prices to attract customers is no longer a garment export enterprises in Zhejiang Province sales strategy. Unreasonable apparel organizational structure, innovation capacity, and unfavorable factors such as product market competition is weak in the context of RMB appreciation is even more pronounced. RMB appreciation on exports of apparel products in Zhejiang is a “double-edged sword”, this paper analyzes its impact both positive and negative, and put forward some countermeasures and suggestions.
Key words: RMB appreciation; Zhejiang province; garment export competitiveness; profit
目 录
一、引 言 1
二、人民币升值的概述 1
(一)相关理论 1
1.重商主义的汇率理论 1
2.凯恩斯主义的汇率理论 2
3.购买力平价说 2
(二)人民币升值现状 2
三、浙江省服装产品的出口现状 3
(一)浙江的出口现状及分析 3
(二)浙江的服装产品主要销售国 5
四、人民币升值对浙江省服装产品出口的影响 5
(一)产生的积极影响 7
1. 有利于行业结构调整,推动结构升级 7
2. 有利于减少贸易摩擦和改善贸易环境 8
3. 有助于增强出口企业的抗汇率风险能力 8
(二)造成的消极影响 8
1. 出口价格竞争力下降 8
2. 企业利润降低 9
3. 增加了服装产品出口合同签订的汇率风险 9
五、浙江省服装产品出口贸易应对人民币升值的对策思考 10
(一)调整生产结构,调整经营策略 10
(二)建立自主品牌,加快服装产品转型 10
(三)积极开拓新市场 11
(四)改变货币的结算方式 12
六、结论 12
致 谢 14
参考文献 15
摘 要:近年来,随着人民币的持续升值,造成浙江服装产品出口在国际市场上的比较优势削弱,国际市场竞争力下降,浙江省外贸服装出口面临较大的压力与挑战。浙江是全国纺织工业大省,但在市场经济进一步深化的今天,其发展的态势却一步步的放缓下来。劳动密集已成为服装业的劣势,以低价来吸引客户已不再是浙江省服装产品出口企业的销售策略。服装业组织结构的不合理、创新能力低、产品市场竞争力弱等不利因素在人民币升值的大背景下显得更加明显。人民币升值对浙江服装产品的出口是一把“双刃剑”,本文主要对其消极和积极两方面的影响进行了分析,并提出了一些对策及建议。
关键词:人民币升值;浙江省;服装产品出口;竞争力;利润
The impact of RMB appreciation on the export of Zhejiang Province garment products
, Major in International Economics and Business, Institute Of Modern Service
Abstract:In recent years, with the continued appreciation of the RMB, resulting in garment exports in Zhejiang comparative advantage in the international market, weakening competitiveness in international markets, foreign trade garment exports in Zhejiang Province is facing greater pressure and challenges. Zhejiang province is the country's textile industry, but in today's market economy, deepening its development momentum has slowed down a step. Labor-intensive garment industry has become a disadvantage, at low prices to attract customers is no longer a garment export enterprises in Zhejiang Province sales strategy. Unreasonable apparel organizational structure, innovation capacity, and unfavorable factors such as product market competition is weak in the context of RMB appreciation is even more pronounced. RMB appreciation on exports of apparel products in Zhejiang is a “double-edged sword”, this paper analyzes its impact both positive and negative, and put forward some countermeasures and suggestions.
Key words: RMB appreciation; Zhejiang province; garment export competitiveness; profit
目 录
一、引 言 1
二、人民币升值的概述 1
(一)相关理论 1
1.重商主义的汇率理论 1
2.凯恩斯主义的汇率理论 2
3.购买力平价说 2
(二)人民币升值现状 2
三、浙江省服装产品的出口现状 3
(一)浙江的出口现状及分析 3
(二)浙江的服装产品主要销售国 5
四、人民币升值对浙江省服装产品出口的影响 5
(一)产生的积极影响 7
1. 有利于行业结构调整,推动结构升级 7
2. 有利于减少贸易摩擦和改善贸易环境 8
3. 有助于增强出口企业的抗汇率风险能力 8
(二)造成的消极影响 8
1. 出口价格竞争力下降 8
2. 企业利润降低 9
3. 增加了服装产品出口合同签订的汇率风险 9
五、浙江省服装产品出口贸易应对人民币升值的对策思考 10
(一)调整生产结构,调整经营策略 10
(二)建立自主品牌,加快服装产品转型 10
(三)积极开拓新市场 11
(四)改变货币的结算方式 12
六、结论 12
致 谢 14
参考文献 15