企业培养员工忠诚度的策略研究.doc

摘  要

现代企业中，制约企业发展的瓶颈不再单纯是资金，而是企业是否拥有更多可靠的人才。此时员工的忠诚度问题也凸显出来。员工对企业的忠诚关系到企业的生存、巩固、发展。各种企业当前都面临着员工忠诚度不高、员工流失率上升的问题，导致企业核心竞争力下降，严重影响了企业的生存与发展。因此，越来越多的企业开始意识到高忠诚度员工的价值，并寻求培养员工忠诚度的有效措施，不断加强对员工忠诚度的管理。企业只有从各个方面培养员工的忠诚度，才能获得员工的忠诚，提高员工忠诚度，减少员工的流失，提高企业的经济利润。

本文先对企业员工的忠诚度进行论述，然后对目前企业员工忠诚度的现状，忠诚度下降的原因进行了全面的分析，最后由前面的分析提出切实培养企业员工忠诚度的策略。希望通过研究，启示企业采取有效措施，培养员工的忠诚度，激发员工潜力，为企业创造更大的经济效益，使企业得到大力发展。

关键词：企业员工；忠诚度；原因；策略 

Enterprise strategy research of training employee’s loyalty

ABSTRACT

In modern enterprises, a bottleneck restricting the development of enterprises is no longer simply money, but whether the enterprise has more reliable talent. The staff's loyalty problem also is highlighted come out. Employee loyalty to the company related to the survival of enterprises, the consolidation, and development. Various enterprises are facing the problem of the staff loyalty of current is not high, employee turnover rate rises the question, cause the enterprise core competition ability drops, and seriously affected the enterprise's survival and development. Therefore, more and more enterprises begin to realize high loyalty value of staff, and to seek effective measures to cultivate the loyalty of employee, continue to strengthen the staff loyalty management. Only from the aspects of cultivating the loyalty of employees, the enterprises can obtain employee's loyalty, improve employees’ loyalty, reduce the loss of employees, and improve the economic profit of the enterprise. 

This paper first on the loyalty of employees were discussed. Then the current situation of enterprise employees' loyalty, loyalty of the reasons for the decline undertook comprehensive analysis. Finally from the front of the analysis put forward the training of enterprise staff loyalty strategy. Hope through research, its enterprises to take effective measures to cultivate the loyalty of employees, stimulate the potential employees, and create greater economic benefits for enterprises, make the enterprise gets developing.

Key words： enterprise employee；loyalty；reason；strategy

目  录

摘要 I

ABSTRACT II

一、 绪论 1

（一）本文的研究背景 1

（二）本文的研究意义 1

（三）国内外研究综述 2

1．国内的研究现状 2

2．国外研究综述 2

二、企业员工忠诚度概述 3

（一）企业员工忠诚的含义 3

（二）企业员工忠诚度的含义 3

（三）员工忠诚度的高低对企业的影响 3

1．较高的员工忠诚度对企业的影响 3

2．较低的员工忠诚度对企业的影响 4

三、企业员工忠诚度分析 5

（一）企业员工忠诚度的现状分析 5

1．流动率高 5

2．士气低落 5

3．员工腐败，泄露商业机密 6

（二）企业员工忠诚度降低的原因分析 6

1．企业自身原因 6

2．社会环境原因 8

四、企业培养员工忠诚度的策略 9

（一）招聘期策略 9

1．排除跳槽倾向大的应聘者 9

2．注重求职者价值观取向 9

3．提供真实工作预览 10

（二）培养期策略 10

1．搞好入职培训 10

2．培养基于忠诚的企业文化 11

3．建立公平合理的薪酬制度 11

4．建立有效的弹性福利制度 12

5．开展客观公正的绩效考核 12

6．鼓励企业与员工经常交流与沟通 12

7．提供事业发展机会 13

8．强调保护员工的就业安全 13

9．建立员工诚信档案 13

（三）挽救期策略 14

五、结论 15

（一）研究结论 15

（二）研究建议 15

1．定性与定量研究相结合 15

2．关注企业与员工的双向忠诚 15

参考文献 16

致谢 17