“环境保护“ps公益广告设计.doc

“环境保护”Ps公益广告

中 文 摘 要

社会已经进入到飞速发展的时代，在经济科技发展日益加快的今天，我们所生活的自然环境也在无时不刻的接受着来自发展所带来的挑战。沙漠化、水资源的匮乏、森林的破坏等无一不在提醒着我们当我们的社会经济发展到一定程度的时候，来自于破坏环境后的副作用也在日益加大。如何让人们更加深刻的认识到自然环境的重要性，这需要广大而又深刻的宣传，Ps公益广告作为一种宣传方式开始登上舞台，基于图像处理的软件使广告的效果更加具有冲击力，也更加容易打动人们的心。作为计算机图像处理的主流软件之一。除了用于专业的平面图像处理外，他在幻灯片图像处理、平面单帧图像处理、网页图像处理等方面也起到越来越重要的作用。基于Ps的公益广告，通过电视、网络、海报等各种形式来呼吁等多的人与关注环境保护。

关键字：滤镜; 图层; 环境

"Environmental protection\" Ps commonweal advertisement

Society has entered the era of rapid development in economy, science and technology development speed increasingly today, we live in a natural environment is in all the time to accept the challenge from development. Desertification, water shortages, forest destruction of no not remind us when our social and economic development to a certain degree, from the side effects of the destruction of the environment in more and more. How to make people more profound understanding of the importance of the natural environment, the need to broad and deep propaganda, Ps commonweal advertisement publicity as a way to the stage, based on image processing software to make the advertising effect is more strong visual impact and more easy to move people's heart. As the mainstream of computer image processing is one of the software. Except for professional plane image processing outside, he slides in image processing, plane single frame image processing, image processing, such as web page also play an increasingly important role. Based on the Ps public welfare advertisement, through TV, Internet, posters, etc. Various kinds of forms, such as calling for many people and pay attention to environmental protection. 

Key words: filter layer environment 

目 录

引言 11

第一章Ps软件介绍以及Ps广告概论 11

1.1 PS在广告设计作用 11

1.2 广告创意定位策略 11

1.3 广告创意过程 12

1.4 广告创意设计要点 13

1.5 广告创意设计法则 13

第二章“环境保护”公益广告的设计动机 15

2.1  公益广告的作用 15

2.2  环境保护的重要性 15

2.3  结论 16

第三章“环境保护”公益广告的设计过程 17

3.1"保护动物"主题的设计 17

3.2“为了那一抹绿色”主题图片 19

3.3“节约用水”主题广告 21

3.4“美好世界”主题广告 22

3.5"向地球伸出援手"主题广告 24

第四章总结 27

致谢 29