中国动漫产业模式与发展分析.doc
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中国动漫产业模式与发展分析,全文2万字23页摘要：动漫产业，是指以“创意”为核心，以动画、漫画为表现形式，包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。关键词：动漫 模式the stat...
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全文2万字 23页
摘要：动漫产业，是指以“创意”为核心，以动画、漫画为表现形式，包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。
关键词：动漫 模式
The Status Quo of China's animation industry's current situation and development
Abstract：In this paper, the current hot issue of the animation industry, from the perspective of the Marketing Communication issues a new look at and explore, through the success of the animation world's largest country's development process and the results achieved, to learn about animation The road to the industrialization of the general form, and to explore with Chinese characteristics by the animation industry and the various problems faced by the corresponding solutions, hope that this approach may be to China's animation industry and explore the road of providing a new The perspective and vision, with some available for reference and draw on the recommendations.
A total of the full text is divided into four chapters: The first chapter of the animation industries related to the basic concept of the second chapter to explore the domestic and foreign animation industry status quo, the main foreign animation to Japan, the United States and South Korea in such a significant global animation market share for the three major animation giants Lord, the first one by one of them, he found their respective characteristics, and then looking back on the domestic animation status quo. China's animation industry and has just begun, in the absence of relevant success of the animation industries of experience for reference, resulting in China's cartoon industry into a loss of development, China's cartoon industry to develop, we must first of all To find a suitable to China's specific conditions of the road to industrialization.
Key words: Animation industry chain animation industry marketing mode
参 考 文 献
陈晖 2001美国动漫产业分析 上海情报服务台
郝红 2004 国际动漫产业发展浅析 文化发展网
章庆 2007 中国动漫产业吹大“基地”泡沫 中国商报
张巍、戴刚 2006热动漫的冷思考 中国创新网
摘要：动漫产业，是指以“创意”为核心，以动画、漫画为表现形式，包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。
关键词：动漫 模式
The Status Quo of China's animation industry's current situation and development
Abstract：In this paper, the current hot issue of the animation industry, from the perspective of the Marketing Communication issues a new look at and explore, through the success of the animation world's largest country's development process and the results achieved, to learn about animation The road to the industrialization of the general form, and to explore with Chinese characteristics by the animation industry and the various problems faced by the corresponding solutions, hope that this approach may be to China's animation industry and explore the road of providing a new The perspective and vision, with some available for reference and draw on the recommendations.
A total of the full text is divided into four chapters: The first chapter of the animation industries related to the basic concept of the second chapter to explore the domestic and foreign animation industry status quo, the main foreign animation to Japan, the United States and South Korea in such a significant global animation market share for the three major animation giants Lord, the first one by one of them, he found their respective characteristics, and then looking back on the domestic animation status quo. China's animation industry and has just begun, in the absence of relevant success of the animation industries of experience for reference, resulting in China's cartoon industry into a loss of development, China's cartoon industry to develop, we must first of all To find a suitable to China's specific conditions of the road to industrialization.
Key words: Animation industry chain animation industry marketing mode
参 考 文 献
陈晖 2001美国动漫产业分析 上海情报服务台
郝红 2004 国际动漫产业发展浅析 文化发展网
章庆 2007 中国动漫产业吹大“基地”泡沫 中国商报
张巍、戴刚 2006热动漫的冷思考 中国创新网
