网络营销,市场营销外文翻译[英文+中文].doc

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网络营销,市场营销外文翻译[英文+中文],中文译文:9000字10页发展网络营销计划网络营销的益处网络营销对于企业进入市场没太多限制,只要是以合理的价格,不会像电视或印刷品广告那样,它可以实现你个性化的营销,网络营销的好处包括:(1)全球到达-网站不受地点限制,网络能到的地方,网站就会出现。这可以让你发现新的市场,以小额...
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网络营销,市场营销外文翻译[英文+中文]

中文译文:9000字 10页
发展网络营销计划

网络营销的益处
网络营销对于企业进入市场没太多限制,只要是以合理的价格,不会像电视或印刷品广告那样,它可以实现你个性化的营销,网络营销的好处包括:(1)全球到达-网站不受地点限制,网络能到的地方,网站就会出现。这可以让你发现新的市场,以小额投资参与全球化竞争。(2)成本低-一个妥善的计划和有效的有针对性的电子商务营销活动可以比传统营销方式更低的价格找到合适的客户。(3)可追踪性,可衡量的结果-通过电子邮件或横幅广告能够使市场营销有效的开展。你可以通过广告了解到详细的资料和客户的反应。





英文原文:26000字符 14页
外文文献
Develop an e-marketing plan
The benefits of e-marketing
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of e-marketing include[20]:
(1) Global reach - a website can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for only a small investment.
(2) Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
(3) Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.