企业文化对企业发展的作用(英语论文).doc
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企业文化对企业发展的作用(英语论文),the functions of corporate culture to corporate developmentabstracta nation's development needs the support of its spirit, while a corporation needs spiritual a...
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The Functions of Corporate Culture to Corporate Development
Abstract
A nation's development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate culture’s definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development.
In today's society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who haven’t a clear understanding of corporate culture will pay more attention to corporate culture.
Key Words
Corporation; Corporate Culture; Function; Methods
Contents
Abstract…….............................……………………………………...…………..…Ⅰ
Key Words…….………………………………………………………………....…Ⅰ
摘要…………………...............…………….…………...………………………..…Ⅱ
关键词…………….….……...……………………………………………………………………Ⅱ
Introduction…………………….……………………………………………….……..1
Ⅰ. The Introduction to Corporate Culture…………….………...…..…………........4
A．The Definition of Corporate Culture….……………...……….…….…...........4
B．The Three Parts of Corporate Culture……………….….…………………….5
C．The Features of Corporate Culture…………………………………….…....5
1．Uniqueness………………………………………………….………....5
2．Mixed Culture……………………………………………...………….....6
Ⅱ. Functions of Corporate Culture…………………………………………..…….....7
A．Enhancing Core Competitiveness ……………………………….......................7
1．Function of Promoting Cost Savings ……….…………………………….....8
2．Function of Prompting the Staff…………………………….……………......8
3．Function of Enhancing the Competition Power…………….……………..…9
4．Function of Restriction……………………………………..……………...…9
B．Promoting Sustainable Development of Corporation ………………….……..11
C．Being Able to Keep Talents of Corporation………………...………….……..13
D．Significance of Corporate Culture……………….……………………………15
Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16
A．The Hardware Building of Corporate Culture……………………………......17
B．The Software Building of Corporate Culture…………………………….…...18
1．Creating Corporate Culture Etiquette……………………………….……..18
2．Creating Corporation Image —— A Model of Corporate Culture…..….19
3．Creating Corporate Culture Atmosphere……………….…………………19
Conclusion……………………………………………………………….……….….20
Acknowledgements……………………………………………………….…...……21
Bibliography……………………………………………………………….…...……22
Bibliography
[1] Lisa J.Endlich. Goldman Sachs :The Culture of Succes, Britain : knopf , 1999
[2] Jim Collins. Good to Great , Britain :collins, 2001.
[3] Jason Jennings. Think Big, Act Small :How America’s Best Perforing Companies Keep the Start-up Spirit Alive. America :Portfolio Hardcover, 2005.
[4] 戴维•贝赞可、戴维•德雷诺夫、马克•尚利．公司战略经济学[M]．北京．北京大学出版社，1999.
[5] 约翰•科特、詹姆斯•郝斯克特．企业文化与经营业绩[M]．北京．华夏出版社，1997.
[6] 卜卫进．经济魂––企业文化与企业精神[M]，北京．人民出版社，1996.
[7] 郭纪金．企业文化[M]．广州．中山大学出版社，1995.
[8] 管益忻．企业文化概论[M]，北京．人民出版社，1990.
[9] 刘光明．中外企业文化案例[M]，北京．经济管理出版社，2000.
Abstract
A nation's development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate culture’s definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development.
In today's society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who haven’t a clear understanding of corporate culture will pay more attention to corporate culture.
Key Words
Corporation; Corporate Culture; Function; Methods
Contents
Abstract…….............................……………………………………...…………..…Ⅰ
Key Words…….………………………………………………………………....…Ⅰ
摘要…………………...............…………….…………...………………………..…Ⅱ
关键词…………….….……...……………………………………………………………………Ⅱ
Introduction…………………….……………………………………………….……..1
Ⅰ. The Introduction to Corporate Culture…………….………...…..…………........4
A．The Definition of Corporate Culture….……………...……….…….…...........4
B．The Three Parts of Corporate Culture……………….….…………………….5
C．The Features of Corporate Culture…………………………………….…....5
1．Uniqueness………………………………………………….………....5
2．Mixed Culture……………………………………………...………….....6
Ⅱ. Functions of Corporate Culture…………………………………………..…….....7
A．Enhancing Core Competitiveness ……………………………….......................7
1．Function of Promoting Cost Savings ……….…………………………….....8
2．Function of Prompting the Staff…………………………….……………......8
3．Function of Enhancing the Competition Power…………….……………..…9
4．Function of Restriction……………………………………..……………...…9
B．Promoting Sustainable Development of Corporation ………………….……..11
C．Being Able to Keep Talents of Corporation………………...………….……..13
D．Significance of Corporate Culture……………….……………………………15
Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16
A．The Hardware Building of Corporate Culture……………………………......17
B．The Software Building of Corporate Culture…………………………….…...18
1．Creating Corporate Culture Etiquette……………………………….……..18
2．Creating Corporation Image —— A Model of Corporate Culture…..….19
3．Creating Corporate Culture Atmosphere……………….…………………19
Conclusion……………………………………………………………….……….….20
Acknowledgements……………………………………………………….…...……21
Bibliography……………………………………………………………….…...……22
Bibliography
[1] Lisa J.Endlich. Goldman Sachs :The Culture of Succes, Britain : knopf , 1999
[2] Jim Collins. Good to Great , Britain :collins, 2001.
[3] Jason Jennings. Think Big, Act Small :How America’s Best Perforing Companies Keep the Start-up Spirit Alive. America :Portfolio Hardcover, 2005.
[4] 戴维•贝赞可、戴维•德雷诺夫、马克•尚利．公司战略经济学[M]．北京．北京大学出版社，1999.
[5] 约翰•科特、詹姆斯•郝斯克特．企业文化与经营业绩[M]．北京．华夏出版社，1997.
[6] 卜卫进．经济魂––企业文化与企业精神[M]，北京．人民出版社，1996.
[7] 郭纪金．企业文化[M]．广州．中山大学出版社，1995.
[8] 管益忻．企业文化概论[M]，北京．人民出版社，1990.
[9] 刘光明．中外企业文化案例[M]，北京．经济管理出版社，2000.
